Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the "Pay the Apple Way" slogan on billboards, social networks, and more.
The "Pay the Apple Way" messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Apple highlights the simplicity and speed of Apple Pay, as well as the built-in security.
Apple has installed billboards in the United States and the UK, which is where it is promoting Apple Pay. Apple plans to debut a dynamic and immersive experience using prominent street billboards and mall placements. Apple customers in London, Birmingham, Manchester, Dallas, and Atlanta will see the ads.
There are four videos that go along with the campaign that show the ease of use of using Apple Pay, and Apple plans to show these on TikTok, Twitter, Instagram, and other social networks. For TikTok specifically, Apple has teamed up with TikTok creators. Each personality will answer the question "Can I [blank] with Apple Pay?" to spark dialogue about the uses of contactless payments.
The advertising campaign is already live, with the ads appearing in cities and on social media networks. Apple Pay is one of the most widely used contactless payment methods, and Apple says it is accepted by more than 85 percent of retailers in the United States.
Monday September 29, 2025 9:31 am PDT by Joe Rossignol
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends.
Will there be another Apple event this October? We discuss the possibility below.
Apple in October
Apple's most recent October events were in 2021 and 2023.
In 2022 and 2024, Apple did not host an October event. Instead, it...
Tuesday September 30, 2025 6:40 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Apple recently revealed that the feature would soon be available in North Dakota, and starting today, the feature has officially gone...
Wednesday October 1, 2025 8:27 am PDT by Joe Rossignol
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests.
The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Tuesday September 30, 2025 8:39 am PDT by Joe Rossignol
An apparent unboxing video for an unannounced iPad Pro with the M5 chip was uploaded to YouTube today by Russian channel Wylsacom.
The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip before it was announced by Apple last year, so this is likely a legitimate leak.
Based on the box shown in the video, this appears to be a 13-inch iPad Pro with an M5 chip, 256GB of...
Tuesday September 30, 2025 3:48 pm PDT by Juli Clover
The United States Federal Communications Commission (FCC) has seemingly confirmed Apple's work on an updated version of the Vision Pro headset.
One of several documents the FCC shared today references an Apple-designed "Head Mounted Device" with a model number of A3416. An included image confirms the device is a Vision Pro.
The FCC's uploads are transmission tests, SAR test reports, and...
Tuesday September 30, 2025 1:58 pm PDT by Juli Clover
The United States Federal Communications Commission has confirmed Apple's work on a new version of the MacBook Pro and several other products, leaking details on the devices ahead of launch.
The FCC published documents that reference model numbers that do not correspond with existing devices. A3434, for example, references an unreleased MacBook Pro, while other numbers are likely for...
Wednesday October 1, 2025 1:26 pm PDT by Joe Rossignol
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari.
More features and changes will follow in future versions,...
Thursday October 2, 2025 7:26 am PDT by Joe Rossignol
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain.
There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
Monday September 29, 2025 10:12 am PDT by Juli Clover
Apple today released iOS 26.0.1 and iPadOS 26.0.1, the first updates to the iOS 26 and iPadOS 26 operating systems that came out earlier this week.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes for the update, iOS 26.0.1 addresses a bug that could cause aberrations in...
Wednesday October 1, 2025 3:56 pm PDT by Juli Clover
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year.
Apple TV
The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip
Apple code suggests...
I'm fully convinced that Apple Pay + Apple Watch is the best point-of-sales experience possible. Full stop. At least once a month I "blow away" a sales person who didn't know their terminal could accept contactless payments by using my Watch to pay. So easy, so quick, and always right on my wrist where it is convenient to use. Never used my card (or cash) in England - hoping the US will eventually become as well-covered with contactless payments.
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
? Pretty much the same experience for me.
Travelling in Europe, South America has been smooth as butter only using my iPhone.
Africa? Not so much… USA? Also, not so much.
Here in the UK the only time I need cash is for my monthly haircut, A3 colour photocopies at the library and… buying The Big Issue. Most days I only leave the house with my keys and iPhone. Oh and headphones! ?
I'm amazed how many people wearing an AW pull out their credit card at the store ... ApplePay on the AW is one of my favorite features ...
Worse is when I see them scrolling through their phone, they put it away, and pull out their cards!
I use it almost everywhere except Walmart. Unfortunately for Walmart, I have to use Walmart Pay, but I will live. I just need Home Depot on board and I don't even need to carry a wallet at all!
I haven't used a card or cash since I got my iPhone and AW. It works everywhere (even when getting taxis, for instance). I know i could use my debit or credit card as well, but then I'd need my wallet, which is a pain.
