2023 Pride Band for Apple Watch Now Available to Order

The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer.

Apple Watch Pride Edition Band 2023 Feature
Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:

Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

Top Rated Comments

dustin_ Avatar
2 weeks ago
This watch band is incredibly fugly.

I do love the iPhone wallpaper this year, though!
Score: 22 Votes (Like | Disagree)
xDKP Avatar
2 weeks ago

Mmm...rainbow sprinkles. Just in time for summer, just add vanilla ice cream. ❤️
Thinking the same

Attachment Image
Score: 16 Votes (Like | Disagree)
polyphenol Avatar
2 weeks ago
So ugly, I wouldn't wear it even if Apple paid me $49.
Score: 15 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
2 weeks ago
Mmm pride sprinkles. Now I want ice cream. Thanks Apple
Score: 11 Votes (Like | Disagree)
bob_zz123 Avatar
2 weeks ago
I actually really like it. It is very bright but I quite like that! And it's nice to see some new Sport Bands too as I can't get on with the non-adjustable sport loops.
Score: 9 Votes (Like | Disagree)
dchronus Avatar
2 weeks ago
I really love the phone wallpaper but the watch face and band are one of my least favorite Pride designs I’ve seen ?
Score: 9 Votes (Like | Disagree)