2023 Pride Band for Apple Watch Now Available to Order

Tuesday May 23, 2023 6:16 am PDT by Joe Rossignol

The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer.

Apple Watch Pride Edition Band 2023 Feature
Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:

Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

Tag: Apple Watch Bands

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Top Rated Comments

dustin_

44 months ago

This watch band is incredibly fugly.

I do love the iPhone wallpaper this year, though!

Score: 22 Votes (Like | Disagree)

xDKP

44 months ago

Mmm...rainbow sprinkles. Just in time for summer, just add vanilla ice cream. ❤️

Thinking the same

Score: 16 Votes (Like | Disagree)

polyphenol

44 months ago

So ugly, I wouldn't wear it even if Apple paid me $49.

Score: 15 Votes (Like | Disagree)

Spaceboi Scaphandre

44 months ago

Mmm pride sprinkles. Now I want ice cream. Thanks Apple

Score: 11 Votes (Like | Disagree)

bob_zz123

44 months ago

Ordered.
I actually really like it. It is very bright but I quite like that! And it's nice to see some new Sport Bands too as I can't get on with the non-adjustable sport loops.

Score: 9 Votes (Like | Disagree)