2023 Pride Band for Apple Watch Now Available to Order

The new Pride Edition band for the Apple Watch is now available to order for $49 on Apple.com and in the Apple Store app, and will be available at Apple Store locations beginning May 24. The band is compatible with the Apple Watch Series 3 and newer.

Apple Watch Pride Edition Band 2023 Feature
Inspired by the LGBTQ+ community, the new Pride band features a sprinkles-like design showcasing the original Pride flag colors and five others:

Inspired by the strength and beauty of the LGBTQ+ community, the new Sport Band design showcases the original pride flag rainbow colors and five others — black and brown symbolize Black and Latin communities, in addition to those who have passed away from or are living with HIV/AIDS, while light blue, pink, and white represent transgender and nonbinary individuals.

A matching Pride Celebration watch face for the Apple Watch and iPhone wallpaper are available on devices updated to watchOS 9.5 and iOS 16.5.

Apple releases a new Pride band each year and continues to support and bring awareness to LGBTQ+ advocacy organizations around the world.

Popular Stories

Generic iOS 18 Feature Real Mock

Apple Shares Full List of Over 250 New Features and Changes Coming With iOS 18

Wednesday September 11, 2024 7:16 am PDT by
Following its iPhone 16 event on Monday, Apple shared a PDF on its website with a list of all new features and changes coming with iOS 18. The list includes many features that were already announced, including Apple Intelligence, new customization options for the Home Screen and Control Center, a redesigned Photos app, several enhancements to the Messages app, a Passwords app, and more....
iphone 16 pro pro max

First iPhone 16 Carrier Deals Include iPhone 16/16 Pro For Free, $1,000 Off iPhone 16 Pro Max

Monday September 9, 2024 3:18 pm PDT by
Apple today announced the latest lineup of iPhones, including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. Pre-orders for these devices begin September 13, and if you plan on ordering from a cellular carrier in the United States, there will be plenty of options for discounts from the major carriers. AT&T is offering the iPhone 16 and iPhone 16 Pro at no cost with...
iphone 16 pro models 1

Skipping the iPhone 16 Pro? Here's What's Rumored for iPhone 17 Pro

Wednesday September 11, 2024 8:20 am PDT by
Will you be skipping the iPhone 16 Pro and waiting another year to upgrade? If so, we already have some iPhone 17 Pro rumors for you. Below, we recap key new features rumored for the iPhone 17 Pro models so far: 24MP front camera for all iPhone 17 models: All four iPhone 17 models will feature an upgraded 24-megapixel front-facing camera, according to Apple supply chain analysts Ming-Chi...
iphone 16 lineup colors

Apple Discontinues iPhone 15 Pro, iPhone 15 Pro Max and iPhone 13

Monday September 9, 2024 2:09 pm PDT by
With the launch of the new iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, Apple has discontinued some of its older iPhones. As of today, Apple is no longer selling the iPhone 13, and the iPhone 15 Pro and iPhone 15 Pro Max have been replaced with the iPhone 16 Pro and iPhone 16 Pro Max. The iPhone SE remains as Apple's most affordable device, with the iPhone 14 and iPhone...
16 pro

Apple Announces iPhone 16 Pro and iPhone 16 Pro Max with Larger Displays, New Camera Control, and More

Monday September 9, 2024 11:13 am PDT by
Apple today announced the iPhone 16 Pro and iPhone 16 Pro Max—its latest flagship smartphones—featuring larger displays, an all-new Camera Control button, and the A18 Pro chip. The iPhone 16 Pro has a 6.3-inch display, while the iPhone 16 Pro Max features a 6.9-inch display—the biggest iPhone display ever. The borders around the display are the thinnest of any Apple device. The...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware With Support for iOS 18 Features

Tuesday September 10, 2024 11:40 am PDT by
Apple today released a new firmware update for the AirPods Pro 2, including both the Lightning and USB-C versions. The firmware has a build number of 7A294, up from 6F8, and it is available for all AirPods Pro 2 users. Apple has been beta testing this update, but it is launching ahead of when iOS 18 becomes available next Monday. There are multiple features that Apple is adding to the...
maxresdefault

Everything Apple Announced at Today's Event in 13 Minutes

Monday September 9, 2024 6:02 pm PDT by
Apple today held the "It's Glowtime" fall event to debut new iPhone 16 models, a new version of the Apple Watch, new AirPods, and more. It took Apple more than an hour and a half to introduce the new devices, but we've recapped everything in a quick 13 minute video for our readers who want a short but detailed overview of what's new. Subscribe to the MacRumors YouTube channel for more videos. ...

Top Rated Comments

dustin_ Avatar
17 months ago
This watch band is incredibly fugly.

I do love the iPhone wallpaper this year, though!
Score: 22 Votes (Like | Disagree)
xDKP Avatar
17 months ago

Mmm...rainbow sprinkles. Just in time for summer, just add vanilla ice cream. ❤️
Thinking the same

Attachment Image
Score: 16 Votes (Like | Disagree)
polyphenol Avatar
17 months ago
So ugly, I wouldn't wear it even if Apple paid me $49.
Score: 15 Votes (Like | Disagree)
Spaceboi Scaphandre Avatar
17 months ago
Mmm pride sprinkles. Now I want ice cream. Thanks Apple
Score: 11 Votes (Like | Disagree)
bob_zz123 Avatar
17 months ago
Ordered.
I actually really like it. It is very bright but I quite like that! And it's nice to see some new Sport Bands too as I can't get on with the non-adjustable sport loops.
Score: 9 Votes (Like | Disagree)
dchronus Avatar
17 months ago
I really love the phone wallpaper but the watch face and band are one of my least favorite Pride designs I’ve seen ?
Score: 9 Votes (Like | Disagree)