iPhone 15 Pro Rumored to See Huge Price Hike

The iPhone 15 Pro models are rumored to be facing substantial price hikes upon their launch later this year, according to recent reports.

iPhone 15 Pro Multi Purpose button Mute Switch Feature Green
According to a rumor from an unverified source on Weibo, Apple is planning to increase the price of this year's ‌iPhone 15 Pro‌ models to widen the gap with the iPhone 15 Plus. The iPhone 14 Pro and ‌iPhone 14‌ Pro Max start at $999 and $1,099, meaning that any price increase would put both high-end iPhone models north of $1,000 for the first time.

The report added that since the ‌iPhone 15‌ and ‌iPhone 15‌ Plus will gain a number of features currently exclusive to the Pro models, such as Dynamic Island and the 48-megapixel camera, there will be even more need to separate the Pro and non-Pro devices in terms of pricing this year.

Late last year, it was reported that Apple is "seriously" concerned about sales of the ‌iPhone 14‌ Plus, which starts at $899 – just $100 less than the ‌iPhone 14‌ Pro. As a result, the company is apparently weighing up different pricing strategies to boost sales of the standard ‌iPhone 15‌ models.

The price increase has been corroborated by Jeff Pu, a tech analyst at Hong Kong-based investment firm Haitong International Securities. Despite multiple reports that last year's ‌iPhone 14‌ models would see a price increase of around $100, this did not materialize and the devices continued to cost the same as the corresponding iPhone 13 models.

Outside of the U.S., Apple has increased the prices of iPhones multiple times in recent years, largely due to foreign currency fluctuations. In the UK, for example, the ‌iPhone 14‌ Pro starts at £1,099, compared to £949 for the ‌iPhone 13‌ Pro. A price increase in the U.S. is likely given above-average economic inflation.

Apple has managed to keep starting prices unchanged for six straight generations of Pro models, but prices will likely have to increase eventually for the company to maintain its profit margins. It's unclear if the standard ‌iPhone 15‌ and ‌iPhone 15‌ Plus would also see a price increase over the ‌iPhone 14‌ and ‌iPhone 14‌ Plus, which start at $799 and $899, respectively.

Apple is expected to announce the ‌iPhone 15‌ series in September as usual. All four devices are rumored to feature a USB-C port, the Dynamic Island, and a slightly more curved frame, while over 10 additional features and changes are rumored for the Pro models.

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 16 4 Web Push

Apple Confirms Governments Using Push Notifications to Surveil Users

Wednesday December 6, 2023 5:06 am PST by
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday December 5, 2023 11:28 am PST by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
Beyond iPhone 13 Better Blue

'All-Screen' iPhone Under-Display Camera Enters Development

Wednesday December 6, 2023 2:03 am PST by
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
magsafe blue 2

iOS 17.2 Brings Qi2 Support to iPhone 13 and iPhone 14 Models

Tuesday December 5, 2023 11:04 am PST by
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
iphone se 4 modified flag edges

iPhone SE 4 May Reuse Existing iPhone 14 Battery

Wednesday December 6, 2023 1:17 pm PST by
Recently, MacRumors has received details on the battery currently being tested on the upcoming fourth-generation iPhone SE, and the information corroborates previous findings in relation to the device. The iPhone SE 4, known by its device identifier D59, is expected to use the exact same battery found in the base model iPhone 14. Partially assembled prototypes of the next iPhone SE have been ...
airpods pro bulbs

Black Friday Prices Return for AirPods Pro 2 With USB-C, iPad, and More

Tuesday December 5, 2023 7:30 am PST by
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
instagram messenger

Instagram and Facebook Messenger Chats to Disconnect This Month

Tuesday December 5, 2023 1:57 am PST by
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....