Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement

Apple's online business-to-business store has gone down as rumors swirl about a new product announcement from the company later today via press release. Apple's main consumer-facing online store remains functional as of writing.

apple store down banner
Based on a rumor that Apple has a product announcement planned for today, and the discovery of an unreleased MacBook Pro in a Canadian regulatory database yesterday, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips might finally be imminent. An updated Mac mini with M2 chips has also long been rumored.

Apple's exact announcement(s) if any remains to be seen, and topic might end up being something unrelated to new Macs.

In addition to M2 Pro and M2 Max chips, the new MacBook Pros are rumored to feature Wi-Fi 6E and faster RAM, but no other major changes are expected. Apple completely redesigned the 14-inch and 16-inch MacBook Pro in October 2021, and it's common for the same design to be used for multiple generations, so only a spec bump is expected.

We'll have full coverage of Apple's announcement(s) today if any, so keep checking back for the latest coverage throughout the day.

Update: Apple has announced new MacBook Pro and Mac mini models with M2 series chips.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

dantracht Avatar
20 months ago
Why just the business site though? Isn’t that different?
Score: 3 Votes (Like | Disagree)
manofthematch Avatar
20 months ago

Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 ? is released. Let’s get it!!!
Colours are not Pro.
Score: 3 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
20 months ago
Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 ? is released. Let’s get it!!!
Score: 2 Votes (Like | Disagree)
CoMoMacUser Avatar
20 months ago
I've been buying Macs since 1990 and never knew that Apple has a B2B store.
Score: 2 Votes (Like | Disagree)
tevion5 Avatar
20 months ago
If they give us an M2 Pro Mac mini that can run more than x1 5K display they can take my money today!
Score: 1 Votes (Like | Disagree)
svish Avatar
20 months ago
Eagerly waiting to see what Apple announces
Score: 1 Votes (Like | Disagree)