Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement - MacRumors
Skip to Content

Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement

Apple's online business-to-business store has gone down as rumors swirl about a new product announcement from the company later today via press release. Apple's main consumer-facing online store remains functional as of writing.

apple store down banner
Based on a rumor that Apple has a product announcement planned for today, and the discovery of an unreleased MacBook Pro in a Canadian regulatory database yesterday, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips might finally be imminent. An updated Mac mini with M2 chips has also long been rumored.

Apple's exact announcement(s) if any remains to be seen, and topic might end up being something unrelated to new Macs.

In addition to M2 Pro and M2 Max chips, the new MacBook Pros are rumored to feature Wi-Fi 6E and faster RAM, but no other major changes are expected. Apple completely redesigned the 14-inch and 16-inch MacBook Pro in October 2021, and it's common for the same design to be used for multiple generations, so only a spec bump is expected.

We'll have full coverage of Apple's announcement(s) today if any, so keep checking back for the latest coverage throughout the day.

Update: Apple has announced new MacBook Pro and Mac mini models with M2 series chips.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
iCloud General Feature Redux

Apple Raises iCloud+ Prices in 8 Countries

Friday July 17, 2026 11:56 am PDT by
Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document. Price increases range from 11 percent to 55 percent depending on the plan and the country. Nigeria saw the biggest hike, and a 50GB plan is now ₦1,300, up from ₦900. Türkiye saw the next largest...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...

Top Rated Comments

46 months ago

Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Colours are not Pro.
Score: 3 Votes (Like | Disagree)
46 months ago
Why just the business site though? Isn’t that different?
Score: 3 Votes (Like | Disagree)
46 months ago
I've been buying Macs since 1990 and never knew that Apple has a B2B store.
Score: 2 Votes (Like | Disagree)
46 months ago
Eagerly waiting to see what Apple announces
Score: 2 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
46 months ago
Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Score: 2 Votes (Like | Disagree)
46 months ago
https://www.apple.com/de/shop/buy-mac/macbook-pro German site, new ones are already online!
Score: 1 Votes (Like | Disagree)