Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement - MacRumors
Skip to Content

Apple's Business-to-Business Store Goes Down as Rumors Swirl About Upcoming Announcement

Apple's online business-to-business store has gone down as rumors swirl about a new product announcement from the company later today via press release. Apple's main consumer-facing online store remains functional as of writing.

apple store down banner
Based on a rumor that Apple has a product announcement planned for today, and the discovery of an unreleased MacBook Pro in a Canadian regulatory database yesterday, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips might finally be imminent. An updated Mac mini with M2 chips has also long been rumored.

Apple's exact announcement(s) if any remains to be seen, and topic might end up being something unrelated to new Macs.

In addition to M2 Pro and M2 Max chips, the new MacBook Pros are rumored to feature Wi-Fi 6E and faster RAM, but no other major changes are expected. Apple completely redesigned the 14-inch and 16-inch MacBook Pro in October 2021, and it's common for the same design to be used for multiple generations, so only a spec bump is expected.

We'll have full coverage of Apple's announcement(s) today if any, so keep checking back for the latest coverage throughout the day.

Update: Apple has announced new MacBook Pro and Mac mini models with M2 series chips.

Popular Stories

M5 Vision Pro Thumb 2

Apple Has Given Up on the Vision Pro After M5 Refresh Flop

Wednesday April 29, 2026 11:31 am PDT by
Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable...
Four iPhone 18 Pro Colors Mock Feature

iPhone 18 Pro to Launch in September With These 10 New Features

Tuesday April 28, 2026 9:35 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are not launching until September, there are already plenty of rumors about the devices. It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component will be moved under the...
airpods pro 3 design

'AirPods Ultra' Rumored to Feature a Major Upgrade Over AirPods Pro

Thursday April 30, 2026 8:40 am PDT by
In a social media post this week, Bloomberg's Mark Gurman reiterated that Apple is planning to release new AirPods with cameras "for Siri." Last month, Gurman said these AirPods will likely be priced above the current AirPods Pro 3, which Apple sells for $249. As a result, he said Apple is likely considering using "AirPods Ultra" branding for the camera-equipped AirPods. "AirPods Ultra"...

Top Rated Comments

43 months ago

Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Colours are not Pro.
Score: 3 Votes (Like | Disagree)
43 months ago
Why just the business site though? Isn’t that different?
Score: 3 Votes (Like | Disagree)
43 months ago
I've been buying Macs since 1990 and never knew that Apple has a B2B store.
Score: 2 Votes (Like | Disagree)
43 months ago
Eagerly waiting to see what Apple announces
Score: 2 Votes (Like | Disagree)
TheYayAreaLiving 🎗️ Avatar
43 months ago
Here we go! All eyes are on M2
MacBook Pro Midnight. Surprise me Apple. I will only upgrade and give you my money if Midnight M2 💻 is released. Let’s get it!!!
Score: 2 Votes (Like | Disagree)
43 months ago
https://www.apple.com/de/shop/buy-mac/macbook-pro German site, new ones are already online!
Score: 1 Votes (Like | Disagree)