Samsung Claims Foldable Phones Are Going Mainstream

While Apple has yet to release a foldable iPhone, Samsung is about to unveil a new series of foldables for the third consecutive year at its Unpacked event on August 10. Meanwhile, Samsung's mobile president TM Roh believes that we are already seeing the mainstream acceptance of foldable smartphones play out as consumers switch to the devices in increasing numbers.

Foldable iPhone 2023 Feature Blue
In a blog post titled "The Mainstream Moment for Foldable Smartphones is Here," Roh says that nearly 10 million foldable smartphones were shipped worldwide in 2021, a figure that is 300 percent higher than the previous year. "I predict this fast-paced growth will continue," says Roh. "We are reaching the moment where these foldable devices are becoming widespread and staking a bigger claim in the overall smartphone market."

As The Verge notes, Samsung's figures could be slightly inflated: Display analyst Ross Young believes 7.9 million foldables were shipped last year, while IDC believes the actual number to be around the 7.1 million mark. Either way, when you compare it to the 272 million smartphones that Samsung alone shipped in 2021, Roh's figure doesn't sound quite so impressive.

Nevertheless, foldable adoption by consumers is steadily increasing, and Samsung has a clear foothold on the market. According to Young, brand Samsung was on 87.8 percent of all foldable phones shipped in 2021, while Huawei only accounted for 9.3 percent of shipments, with Xiaomi, Royole, and Oppo taking even tinier shares.

According to IDC, overall shipments are expected to reach an estimated 27.6 million in 2025, which makes it seem more likely that Apple's entrance into the foldable market is just a question of when. Indeed, Apple is known to have been working on foldable display technology for some years now, filing multiple patents regarding the technology. Analyst ‌Ming-Chi Kuo‌ said in April that Apple is actively testing a foldable display, although he believes Apple's first foldable device may be a hybrid ‌iPhone‌ and ‌iPad‌, or simply a foldable ‌iPad‌.

Young said earlier this year that Apple's long-rumored foldable ‌iPhone‌ has been delayed until 2025. The news of the delay reportedly came after discussions with supply chain sources, suggesting that Apple is in no hurry to enter the foldable market. Until then, Samsung will continue to do its best to capture even more of a growing market, beginning with two new Galaxy Z Fold and Z Flip models which are expected to be released next month.

Top Rated Comments

contacos Avatar
27 weeks ago
I have only ever seen the Galaxy Z Flip out in the wild and I could not believe something like that is being sold and that customers don't seem to mind it either? All I saw was this big ass line across the screen when a friend showed me some photos on the phone.
Score: 60 Votes (Like | Disagree)
wanha Avatar
27 weeks ago
Foldable phones will only go mainstream when Apple finally makes one and legitimatises the form factor.
Score: 53 Votes (Like | Disagree)
Mac Fly (film) Avatar
27 weeks ago
I'm personally looking for a smaller phone. Not a larger one.
Score: 33 Votes (Like | Disagree)
lazyrighteye Avatar
27 weeks ago
Apple… Take. Your. Time.

If they do debut a foldable, you can count on two things:
1. That will mark the moment foldables go mainstream.
2. There willl be no crease.
Score: 24 Votes (Like | Disagree)
JosephAW Avatar
27 weeks ago
It’s amazing the number of my coworkers and friends who were duped into buying them, and all the screens look terrible at the fold. No thank you. o_O
Score: 21 Votes (Like | Disagree)
tubular Avatar
27 weeks ago
All I see is one big long point of mechanical failure.

Maybe they should put in a butterfly keyboard while they're at it.
Score: 20 Votes (Like | Disagree)

Popular Stories

iPhone trade in

Apple Adjusts Trade-In Values for iPhones, Macs, and More

Wednesday January 25, 2023 9:40 am PST by
After announcing new Mac and HomePod models last week, Apple adjusted its trade-in values for select devices in the United States. iPhone trade-in values decreased by up to $80, and most Android smartphones also went down. Mac trade-in values remained unchanged or increased by up to $40 depending on the model, while some Apple Watch models increased in value and others decreased. Trade-in...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Expected Later This Year With These 7 Exclusive Features

Tuesday January 24, 2023 4:53 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least seven exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the seven features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
Mac mini M2 2023

New 256GB Mac Mini and 512GB MacBook Pro Have Slower SSD Speeds Than Previous Models

Tuesday January 24, 2023 1:11 pm PST by
While the new Mac mini with the M2 chip has a lower $599 starting price, the base model with 256GB of storage has slower SSD read and write speeds compared to the previous-generation model with the M1 chip and 256GB of storage. A teardown of the new Mac mini shared by YouTube channel Brandon Geekabit reveals that the 256GB model is equipped with only a single 256GB storage chip, while the...
iOS 16

iOS 16.3 for iPhone Launching Next Week With These 4 New Features

Friday January 20, 2023 11:43 am PST by
In a recent press release, Apple confirmed that iOS 16.3 will be released to the public next week. The software update will be available for the iPhone 8 and newer and includes a handful of new features, changes, and bug fixes. Below, we've recapped bigger features in iOS 16.3, including support for physical security keys as a two-factor authentication option for Apple ID accounts, worldwide ...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...
maxresdefault

Hands-On With the New M2 Pro Mac Mini

Tuesday January 24, 2023 1:45 pm PST by
The new M2-series MacBook Pro and Mac mini models launched today, marking the debut of the first M2 Pro and M2 Max chips. We have the M2 Pro Mac mini on hand, and thought we'd take a look at the machine and do a series of benchmarks to see how it fits into Apple's lineup. Subscribe to the MacRumors YouTube channel for more videos. Base model Mac mini machines come with either an M2 or M2 Pro...
apple tv 4k red image

Apple Releases tvOS 16.3

Tuesday January 24, 2023 10:10 am PST by
Apple today released tvOS 16.3, the third major point update to the tvOS 16 operating system that originally came out in September. Available for the Apple TV 4K and Apple TV HD, tvOS 16.3 comes six weeks after tvOS 16.2, an update that added Apple Music Sing. The tvOS 16.3 update can be downloaded over the air through the Settings app on the ‌‌‌‌Apple TV‌‌‌‌ by going to System > Software...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...