Apple Protests Call for Third-Party App Stores and Lower Platform Fees in Japan

Apple today hit back at a report from the Japanese government indicating that the company could be hit with new regulation to ensure fair competition in the smartphone operating system market, The Japan Times reports.

apple japan new year promotion 2022
The Japanese government's interim report expressed concern over Apple and Google's control of the smartphone operating system market, particularly with regards to pre-installed browser apps, and warned that their policies can damage app providers and businesses. It proposed the introduction of new rules to ban companies from limiting the ability of users to make decisions about how they want to use their devices, with the added benefit of enhancing competition in the market.

The report also took issue with the 15 to 30 percent commission that developers have to pay to Apple for apps and in-app purchases, and the fact that they can only distribute through Apple's own App Store. As a result, it called for OS providers to allow users to be able to utilize third-party app stores and for companies to disclose thorough information about their systems.

The proposed changes aim to "realize fair and equal competition," according to Chief Cabinet Secretary Hirokazu Matsuno. Apple said in a statement "We respectfully disagree with a number of conclusions" in the Japanese government's report, and that it is facing "intense competition in every segment." Apple added that it will continue to "engage constructively with the Japanese government."

Rick VanMeter, Executive Director of the Coalition for App Fairness, commented:

With this interim report, Japan joins the growing chorus of regulators and policymakers that are putting Big Tech gatekeepers on notice for their anticompetitive practices. The report makes it clear that developers and consumers thrive when there is competition in the app ecosystem. We strongly agree with these findings and look forward to engaging with Japanese regulators and policymakers as they work to bolster innovation and allow for a free and fair mobile app marketplace.

The Japanese government will reportedly gather opinions from the public and hold further discussions before compiling a final report on the matter. Even more invasive challenges to Apple's platforms and services are underway in the European Union, where the proposed Digital Markets Act looks to force major changes to the ‌App Store‌, Messages, FaceTime, third-party browsers, and Siri.

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...

Top Rated Comments

BootsWalking Avatar
47 months ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
You guys are running out of countries that you're calling for Apple to pull out of.
Score: 32 Votes (Like | Disagree)
Supermacguy Avatar
47 months ago
Well what's next? XBox and Playstation have to "open their platforms" to be able to run games from other sources? Sony and MS don't also get a 30% cut for having the games on the platform?
Score: 20 Votes (Like | Disagree)
CapitalIdea Avatar
47 months ago
I am concerned about platform fees and lock-in with my Sony PlayStation 5. I wonder if Japan is interested in working on that at all.
Score: 18 Votes (Like | Disagree)
coachgq Avatar
47 months ago

Apple it's best to give choice to the user.
But why does apple have to give up revenue on a platform they created? Why should all the other app stores benefit off the work of apple?
Score: 18 Votes (Like | Disagree)
aidler Avatar
47 months ago

Time to Pull out of Japan. Nearly 70% of Smartphone users in Japan are iPhone users. Without Apple's services such as iCloud, Siri, Maps ( ok may be not maps because Apple Map aren't any good in Japan ) and Apple Pay. iPhone user in Japan will be deeply frustrated, they could reelect a government that is more Apple friendly.

Seriously listen to the Wisdom on Macrumors, pull out of Japan.
Pull out of Japan....
Pull out of the EU....
Pull out of <insert additional countries>
Don't pull out of China
...seriously
Score: 17 Votes (Like | Disagree)
BootsWalking Avatar
47 months ago
Turns out Apple did want 1984 to be like 1984, provided they get to be the autocrat projected on the screen.
Score: 13 Votes (Like | Disagree)