Dutch Regulator Says Apple's Plan for Third-Party In-App Payments is Insufficient, Fines Apple 5 Million Euros

The Dutch Authority for Consumers and Markets (ACM) has ruled that Apple's plan to allow App Store dating apps to use third-party payment methods for in-app purchases does not sufficiently meet the requirements of a previous ruling. As a result, the ACM has hit Apple with an initial 5 million euro fine as a consequence, and fines will continue to be assessed at 5 million euros per week up to a maximum of 50 million euros until Apple complies.

iOS App Store General Feature Dock
Last week, following Apple's announcement that dating apps in the Dutch ‌App Store‌ would have the option to let users use third-party payments for in-app purchases, the ACM said it would assess whether those changes meet the requirements of a previous ruling. The ACM had previously ruled that Apple's ‌App Store‌ is unfair and Apple was engaging in anti-competitive business practices.

Apple's announced changes fail to "satisfy the requirements," the ACM said today in a press release. "At the moment, dating-app providers can merely express their 'interest'. In addition, Apple has raised several barriers for dating-app providers to the use of third-party payment systems," the ACM added, alluding to the fact that dating apps must first ask and receive approval for a special ‌App Store‌ entitlement to point users to third-party payment methods.

Apple's plan also appears to require developers to choose between offering a third-party in-app purchase option or being able to direct users to outside payment options, and the ACM says Apple must allow developers to offer both options.

Apple must adjust its conditions for access to the Dutch App Store for dating-app providers. In the App Store, dating-app providers must also be able to use payment systems other than Apple's payment system. In addition, dating-app providers must have the ability to refer to payment systems outside of the app. This had been laid down in an order subject to periodic penalty payments that ACM imposed on Apple in August 2021. On December 24, 2021, the court ruled that this part of the order could be published.

One major question about Apple's plans is its intent to continue to receive a commission for in-app purchases made with dating apps, even if the developer uses a third-party payment method. Apple has yet to reveal what the commission will be or how it plans to implement it.

Apple's CEO Tim Cook had previously said that even if developers were to use third-payment methods, Apple would continue to receive a cut for all in-app purchases made but noted that such a system does not yet exist. We've reached out to Apple for comment on the ACM's conclusion and the 5 million euro fine.

Top Rated Comments

mox358 Avatar
11 months ago

At this point, you could say that Apple got to being worth 2 trillion dollars through theft.

That 30% cut is disgusting.
Dev here. That 30% cut is actually great. It means for a flat rate, I don't have to worry about hosting, payment processing, getting my app in front of millions of eyeballs. I don't have to worry about the exchange rate in Tokyo and what that means. I get to spend far less time administrating my business and more time writing code, which is what I want to do. It's probably also cheaper than what I would pay if I did do everything piecemeal and manually, not even counting my time and what that is worth.

Everyone advocating for alternate payment processors is really only supporting billion dollar companies. The only devs who would ever use something like that are those who have a full on dedicated dept to run it (aka Epic, Spotify, Microsoft, Google) and are trying to squeeze every last dollar out to bump the shareprice. You aren't defending small devs or one person shops who don't want to spend all day administrating a business to save $5. I'll gladly pay Apple and Google to do that for me.
Score: 42 Votes (Like | Disagree)
WiseAJ Avatar
11 months ago
Time to ban dating apps then from the Dutch App Store. Or just leave entirely.
Score: 30 Votes (Like | Disagree)
kirky29 Avatar
11 months ago
It would be an interesting experiment to see Apple just pull the App Store there and see what the results would be.
Score: 23 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
11 months ago
At this point, it’ll be best to just remove all the dating apps from the Apple store so Apple doesn’t have to deal with this. Not worth the fight.
Score: 20 Votes (Like | Disagree)
I7guy Avatar
11 months ago

Time to ban dating apps then from the Dutch App Store. Or just leave entirely.
Or, let the dating apps use a website and forget about the ios app store.
Score: 20 Votes (Like | Disagree)
citysnaps Avatar
11 months ago
Time for Apple to pull out of the Dutch market.
Score: 20 Votes (Like | Disagree)

Related Stories

iOS App Store General Feature Desaturated

Apple Fined Another €5 Million Over Dating Apps as Dutch Regulators Say Apple Has 'Refused to Put Forward Any Serious Proposals'

Monday February 21, 2022 12:10 pm PST by
Dutch regulators have levied another fine of €5 million against Apple in a continued dispute over alternative payment systems for dating apps. Apple's total fines have now reached €25 million as regulators assess weekly fines up to a total of €50 million or until Apple satisfies the regulatory requirements. In a statement shared with TechCrunch, the Authority for Consumers and Markets (ACM)...
General App Store South Korea Feature Feature

Apple's Proposal to Allow Third-Party Payment Methods in App Store 'Lacks Detail,' Says South Korean Regulatory Commission

Thursday February 3, 2022 2:36 am PST by
Apple's plans to allow developers to use third-party alternative payments methods within their apps in South Korea "lacks concrete detail," according to South Korea's Communications Commission (KCC). In August, South Korea passed a law that bans app store operators from requiring developers to use their in-app purchase systems. Last month, Apple submitted its compliance plans to the KCC that ...
iOS App Store General Feature JoeBlue

Apple Fined Another 5 Million Euros by Dutch Competition Regulator Over Dating App Payment Requirements

Monday February 7, 2022 8:49 am PST by
The Netherlands' Authority for Consumers and Markets (ACM) has fined Apple five million euros for a third consecutive week for allegedly failing to satisfy the requirements it set regarding alternative payment systems for dating apps, according to Reuters. The ACM today said it has still not received enough information from Apple to assess whether Apple has properly complied with the order,...
iOS App Store General Feature JoeBlue

Dutch Regulator Says Apple Shouldn't Force Dating Apps to Offer Separate App for Alternative Payments

Monday February 14, 2022 9:02 am PST by
The Netherlands Authority for Consumers and Markets (ACM) today fined Apple an additional five million euros for allegedly failing to satisfy the requirements it set regarding alternative payment systems for dating apps. This is the fourth consecutive week that the ACM has fined Apple, with the total penalty now standing at 20 million euros. In a press release, the ACM said that Apple's...
iOS App Store General Feature Dock 2

Apple Would Rather Pay Up to €50 Million in Fines Than Address 'Gatekeeper' App Store Behavior, Says EU Chief

Wednesday February 23, 2022 6:14 am PST by
Apple would rather pay a maximum of €50 million in fines than address concerns brought forward by the Dutch competition authority regarding developer access to third-party payment methods on the App Store, the EU's head of digital policy, Margrethe Vestager, has said. During a speech about the digital economy and privacy (via TechCrunch), Vestager said that Apple "essentially prefers paying...
Mac App Store General Feature

Apple Must Let Dating Apps Offer Alternative Payment Methods in App Store, Dutch Regulator Says

Friday December 24, 2021 9:10 am PST by
Apple must let dating apps like Tinder and Match offer payment methods other than Apple's in-app purchase system in the App Store in the Netherlands, or else it will face fines, the Dutch competition regulator announced today. Specifically, the Authority for Consumers and Markets (ACM) said Apple will have to pay a penalty of five million euros per week, up to a maximum of 50 million euros,...
iOS App Store General Feature Dock 2

Apple Defends App Store Changes in the Netherlands as Fines Reach €30 Million

Monday February 28, 2022 9:32 am PST by
Amid an ongoing dispute with the Authority for Consumers and Markets (ACM) in the Netherlands over the App Store, Apple has defended its plan to require app developers to submit an additional app binary for the Dutch storefront if they wish to use a third-party payment processing method. The ACM has ruled that Apple must allow dating apps in the Netherlands to use third-party payment...
iOS App Store General Feature JoeBlue

Developers Now Able to Submit Claims for $250 to $30,000 Payments From Apple in Lawsuit Settlement

Friday January 14, 2022 12:24 pm PST by
Apple in August announced plans to pay $100 million to settle a class-action lawsuit levied by U.S. developers, and as of today, the website that will allow developers to submit a claim for a payout has gone live. The $100 million that Apple provided is being distributed as part of a "Small Developer Assistance Fund," and developers can claim between $250 and $30,000 based on their historic...

Popular Stories

Emergency SOS via Satellite iPhone YT

Apple's iPhone 14 Emergency SOS via Satellite Feature Saves Stranded Man in Alaska

Thursday December 1, 2022 4:37 pm PST by
With the launch of iOS 16.1, Apple rolled out a Emergency SOS via Satellite, which is designed to allow iPhone 14 owners to contact emergency services using satellite connectivity when no cellular or WiFi connection is available. The feature was put to the test in Alaska today, when a man became stranded in a rural area. In the early hours of the morning on December 1, Alaska State Troopers ...
General iOS 16 Feature Yellow

iOS 16.2 for iPhone Launching This Month With These 8 New Features

Thursday December 1, 2022 8:44 am PST by
Apple plans to publicly release iOS 16.2 for the iPhone in mid-December, according to Bloomberg's Mark Gurman. The update remains in beta testing for now, with at least eight new features and changes already uncovered so far. iOS 16.2 introduces a number of new features, including Apple's new whiteboard app Freeform, two new Lock Screen widgets for Sleep and Medications, the ability to hide...
iOS 16

Apple Releases iOS 16.1.2 With Carrier Improvements and Crash Detection Optimizations

Wednesday November 30, 2022 10:09 am PST by
Apple today released iOS 16.1.2, another minor bug fix update that comes one week after the release of iOS 16.1.1 and three weeks after the launch of iOS 16.1, an update that added support for iCloud Shared Photo Library, Matter, Live Activities, and more. The iOS 16.1.2 update can be downloaded on eligible iPhones over-the-air by going to Settings > General > Software Update. According...
iPad 10 Battery Pull Tabs

iPad 10 Teardown Reveals Why Device Isn't Compatible With Apple Pencil 2

Thursday December 1, 2022 10:48 am PST by
Do-it-yourself repair website iFixit today shared a video teardown of Apple's new 10th-generation iPad, providing a closer look inside the tablet and revealing why the device lacks support for the second-generation Apple Pencil. The teardown reveals the internal layout of the iPad, including its two-cell 7,606 mAh battery, logic board with the A14 Bionic chip, and more. As suspected, the...
iOS 16

When Will iOS 16.2 Be Released?

Friday December 2, 2022 2:13 pm PST by
Apple in late October began testing iOS 16.2 and iPadOS 16.2 updates, providing betas to both developers and public beta testers. As of now, we've had four total betas, with the fourth beta having been released earlier this week. iOS 16.2 and iPadOS 16.2 are expected before the end of the year, and we thought we'd try to narrow down the launch timeline. With only four betas released since...
14 vs 16 inch mbp m2 pro and max feature 1

Major RAM Upgrade Coming to Next-Generation MacBook Pro

Friday December 2, 2022 2:03 am PST by
The next-generation MacBook Pro models could feature faster RAM, according to a recent report from a reliable source. MacRumors Forums member "Amethyst," who accurately revealed details about the Mac Studio and Studio Display before those products were announced, recently provided information about Apple's upcoming 14- and 16-inch MacBook Pro models. The new machines are expected to feature...
iOS 16

Apple Still Has These 5 Things to Release Heading Into 2023

Thursday December 1, 2022 7:12 am PST by
The calendar has turned to December and that means Apple has only one month left to fulfill its promises of releasing an Apple Music Classical app and expanding its self-service repair program to Europe before the end of 2022. Delays are always possible, of course, so the plans could be pushed back to 2023. In any case, we have put together a list of five things that Apple still has to release...
iOS 16

Apple Seeds Fourth Betas of iOS 16.2 and iPadOS 16.2 [Update: Public Beta Available]

Thursday December 1, 2022 10:16 am PST by
Apple today seeded the fourth betas of upcoming iOS 16.2 and iPadOS 16.2 updates to developers for testing purposes, with the betas coming two weeks after Apple seeded the third betas of iOS 16.2 and iPadOS 16.2. Registered developers are able to download the iOS 16‌.2 and iPadOS 16.2 profiles from the Apple Developer Center, and once installed, the beta is available over the air. iOS...
iPhone Measure Height

Newer iPhones Allow You to Measure Someone's Height Instantly — Here's How

Saturday December 3, 2022 10:23 am PST by
iPhone 12 Pro and Pro Max, iPhone 13 Pro and Pro Max, and iPhone 14 Pro and Pro Max models feature a LiDAR Scanner next to the rear camera that can be used to measure a person's height instantly in Apple's preinstalled Measure app. To measure a person's height, simply open the Measure app, point your iPhone at the person you want to measure, and make sure they are visible on the screen from...
apple ar headset concept 2

Apple Now Calling AR/VR Headset Operating System 'xrOS'

Thursday December 1, 2022 12:57 pm PST by
Apple has decided to call the software that will run on its upcoming AR/VR headset "xrOS," an update from the original "RealityOS or "rOS" naming the company was planning on, according to Bloomberg. Render created by Ian Zelbo based on rumored information The name change comes as Apple begins to prepare for the launch of the headset, which is expected at some point in 2023. The headset will...