Apple Event Live Updates: MacBook Pro and AirPods 3 Announced! [Event Over]

Apple's virtual "Unleashed" event kicks off today at 10:00 a.m. Pacific Time, with the headline announcement expected to be redesigned MacBook Pro models based on Apple silicon. We will almost certainly also be hearing a release date for macOS Monterey and may see a few other announcements such as third-generation AirPods and a new high-end Mac mini.

october 2021 event live coverage
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across its platforms. We will also be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.

As usual, Apple's online store is currently down in advance of the event.

Sign up for our newsletter to keep up with Apple news and rumors.

Live blog transcript ahead...

8:11 am: We're under two hours to go until showtime!

8:11 am:

8:30 am: For a full recap of everything we're expecting to (or might) see today, check out our What to Expect article.

9:00 am: One hour to go!

9:24 am: Several fake YouTube streams claiming to be of the event are circulating, with the videos actually being cryptocurrency scams displayed alongside previous clips of Tim Cook on stage. YouTube has already taken down at least one of the accounts.

9:30 am: 30 minutes to go. Start making your snack plans and find a comfy spot to settle in, as this should be a good one!

9:42 am: The video stream is now live on Apple's site, currently featuring the "warp speed" star trails and some ambient music.

f1634576288

9:59 am: Just a few minutes away! The pace of the visual and music are increasing, with Apple logos repeatedly popping onto the screen.

10:00 am: Counting down, and here we go!

f1634576430

10:01 am: Starting off with a video in a garage showing a person recording the original iMac startup sound. And capturing various sounds like MagSafe clicks and the clicking of an AirPods case to create a song.

f1634576503

10:02 am: Zooming in to ‌Tim Cook‌ at Apple Park. Welcome back to our second event in just over a month.

f1634576546

10:02 am: Today, we're focusing on two important areas, music and the Mac. Let's start with music.

10:03 am: Our integration of hardware and services lets you listen across your devices.

10:04 am: This fall, we're taking Apple Music even further. Zane Lowe to tell you more.

f1634576647

f1634576679

10:04 am: Siri lets you listen to pretty much anything using just your voice. Hundreds of new playlists coming, accessible via ‌Siri‌. "Play some dinner music." "Play a playlist to help me wind down."

10:05 am: Brand-new subscription plan for ‌Apple Music‌...Voice Plan. $4.99 per month. Available in 17 countries. Everything available only via voice.

f1634576749

f1634576758

10:06 am: One of the best ways to experience ‌Apple Music‌ is on HomePod mini. Dave Wilkes Jr. to talk about that.

10:07 am: Today, we're introducing more ways for ‌HomePod mini‌ to complement your home.

10:07 am: New colors! Blue, orange, yellow.

f1634576857

10:08 am: Reviewing some of the things ‌Siri‌ can do with ‌HomePod mini‌ around the house...reminders, Intercom, etc.

10:09 am: ‌HomePod mini‌ still $99, new colors available in November.

10:09 am: ‌Tim Cook‌ back to talk about AirPods, the most popular headphones in the world. Susmita Dutta with more.

f1634576979

10:10 am: Spatial Audio embeds you deeper into the mix than ever before and brings music to life to create something truly multidimensional.

10:11 am: Every day, top artists are releasing more songs in Dolby Atmos. With TV shows and movies, it enables an immersive experience. AirPods Pro and AirPods Max give you dynamic head tracking. And today, we're announcing the third-generation AirPods.

f1634577080

f1634577088

10:12 am: All-new design inside and out. Force sensor like on ‌AirPods Pro‌. Brand-new low-distortion driver for powerful bass and crisp high frequencies.

f1634577123

f1634577169

f1634577177

10:13 am: Sweat and water resistant for workouts. New contoured design delivers sound directly to your ears. Adaptive EQ from the ‌AirPods Pro‌ coming to regular AirPods. Adjusted frequencies in real-time based on what you're hearing.

f1634577208

f1634577232

10:14 am: One-touch setup with automatic pairing to all of your Apple devices. Up to 6 hours of listening time. 5-minute charge gives you an hour of listening. Case gives you four additional charges for a total of 30 hours. ‌MagSafe‌ and wireless charging.

f1634577239

f1634577263

f1634577276

10:14 am: Now let's talk about the Mac.

10:15 am: With Apple silicon, the Mac experience is better than ever. We're a year into the transition.

f1634577332

10:15 am: Response has been off the charts. Mac has had its best year ever. Today, we're bringing Apple silicon to even more systems. John Ternus with the details.

10:16 am: Starting with MacBook Pro, which appeals to people who want to most powerful Mac notebook.

f1634577376

10:16 am: First pro chip designed for the Mac: M1 Pro.

f1634577397

10:17 am: Johny Srouji to discuss the ‌M1 Pro‌.

10:17 am: The M1 has shocked the PC world, but some users need even more. ‌M1 Pro‌ is our next breakthrough chip for the Mac.

f1634577476

10:18 am: We've scaled up the ‌M1‌, doubled the width of the memory interface with up to 32 GB of unified memory.

f1634577493

10:18 am: 5nm process, 33.7 billion transistors. 10-core CPU with 8 high-performance and 2 high-efficiency. 16 GPU cores, up to twice as fast as ‌M1‌

f1634577533

10:19 am: Media Engine with ProRes support.

10:19 am: Display Engine for multiple displays and more Thunderbolt I/O.

f1634577587

10:20 am: But we want to push things even further, so we're launching not just one, but two new chips. M1 Max.

f1634577611

f1634577632

f1634577640

10:20 am: ‌M1 Max‌ builds on ‌M1 Pro‌ starts with doubles memory interface once again. Up to 400 GB/s, up to 64GB unified memory with 57 billion transistors. Same 10-core CPU, but 32-core GPU.

10:21 am: Even more capable Media Engine, and all of this at industry-leading performance per watt.

f1634577697

10:22 am: ‌M1 Pro‌ and Max have higher performance at every power level compared to PC chips.

10:22 am: Similar story with GPU. 7x faster than PC integrated graphics at same power. Similar performance to discrete graphics but with 70% less power.

10:23 am: Comparing to fastest PC laptop we could find. ‌M1 Max‌ uses 100W less power, but similar performance.

f1634577856

10:24 am: PC chips drop back performance while on battery, while ‌M1 Pro‌/Max stays fast.

10:24 am: Craig Federighi to talk about how macOS leverages ‌M1 Pro‌/Max.

f1634577877

10:25 am: We've made improvements across the system to support the new chips. Allocating tasks across performance and efficiency cores, leveraging unified memory, etc.

f1634577935

10:26 am: 3x faster ML performance, with some models performing 20x faster.

10:27 am: Let's talk apps. Users can way more of them, and they perform way better. Every Apple is optimized, and Rosetta 2 lets Intel apps keep working. iPhone and iPad apps, Universal apps, etc.

f1634578046

10:27 am: Logic Pro: musicians can create spatial audio mixes on a notebook.

10:28 am: Third-party developer video going over how they can take advantage of Apple silicon.

10:31 am: Back to John Ternus. ‌M1 Pro‌ and Max represent a huge leap forward, and our teams have been hard at work at new designs.

f1634578274

10:31 am: Teaser video for the MacBook Pro, which includes a notch!

f1634578301

10:32 am: 14" and 16" models. HDMI, ‌MagSafe‌, SD card, slot.

f1634578318

10:33 am: All-new aluminum enclosure with new thermal design. Fans never have to turn on for most tasks. 16.8 mm thin and 4.7 pounds for 16", 3.5 pounds, 15.5mm thin for 14".

f1634578410

10:33 am: All-black keyboard with full-size function keys.

f1634578452

10:34 am: Connectivity: HDMI, Thunderbolt 4, SD card on right. Headphone jack, two more Thunderbolt 4, ‌MagSafe‌ 3 on left.

f1634578465

10:34 am: ‌MagSafe‌ 3 supports higher power, and you can still charge over Thunderbolt.

f1634578488

10:35 am: Breathtaking display, with Kate Bergeron to tell you more. Bezels are just 3.5mm on the sides. Expanded display up and around the camera.

f1634578541

f1634578550

10:35 am: Menu bar is now up and out of the way, wrapped around the camera.

f1634578557

f1634578593

f1634578627

10:37 am: ProMotion with up to 120Hz refresh rate. Automatically steps down with static content to preserve battery life. Liquid Retina XDR with a billion colors.

f1634578662

f1634578696

10:39 am: Trevor McLeod talking about the camera, which is now 1080p with wider aperture lens and more efficient ISP for 2x better low light performance.

f1634578743

10:40 am: Now, let's talk about audio. Up to 60% lower noise floor on mics to capture subtlest sounds. 16" has two tweeters and four force-canceling woofers that displace twice as much air for 80% more bass that goes half an octave deeper. Same sound system on 14".

f1634578812

10:42 am: Talking performance. 16" with ‌M1 Pro‌ and ‌M1 Max‌ has up to 2x performance of previous generation with i9. Graphics up to 2.5x faster with Pro, 4x faster with Max.

10:43 am: Unified memory lets you tap into more for graphics. 3D artists can easily work with extreme textures, can edit up to 30 streams of ProRes 4K or 7 streams of ProRes 8K.

10:43 am: SSDs up to 7.4 GB/s read, more than twice as fast as before.

10:44 am: Battery life: Up to 2x longer with Lightroom, 4x longer for code compiling. 14" up to 17 hours of video playback, 16" up to 21 hours.

10:45 am: Fast charge up to 50% in just 30 minutes.

10:46 am: One more look at this beast of a machine with a video.

f1634579294

10:48 am: John Ternus summarizing MacBook Pro. Order today, available next week.

10:49 am: $1999 for 14", $2499 for 16" starting prices. Silver and space gray. Now back to Tim.

f1634579346

10:49 am: Tim is wrapping up.

10:49 am: Thank you for joining us. Stay safe, and have a great day.

f1634579408

10:50 am: Stay tuned to MacRumors for even more coverage of today's announcements!

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
iOS 17

Apple Releases iOS 17.5.1 With Fix for Reappearing Photos Bug

Monday May 20, 2024 10:11 am PDT by
Apple today released iOS 17.5.1 and iPadOS 17.5.1, minor updates to the iOS 17 and iPadOS 17 operating system updates that came out last September. The 17.5.1 updates come a week after the launch of iOS 17.5 and iPadOS 17.5. iOS 17.5.1 and iPadOS 17.5.1 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's...
maxresdefault

iPhone SE 4 With Face ID Said to Be Priced Below $500

Monday May 20, 2024 3:43 am PDT by
Apple is targeting a sub-$500 starting price for its upcoming fourth-generation iPhone SE model despite a raft of rumored upgrades coming to the more affordable device. According to leaker Revegnus on X, the U.S. launch price of the fourth-generation iPhone SE will either remain at the same $429 starting price as the current model, or will see an increase of around 10%. Either way, Apple's...
microsoft surface pro qualcomm

Microsoft Says New Surface Pro is Faster Than 15" M3 MacBook Air

Monday May 20, 2024 3:19 pm PDT by
Microsoft is going all in on AI, today introducing a series of Copilot+ PCs that have AI-focused hardware. The new Surface Pro is one of the first Copilot+ PCs, equipped with Qualcomm's Arm-based Snapdragon X Elite processor. Microsoft is already pitting the Surface Pro against Apple's M3 MacBook Air, and in marketing materials, claims that the Surface Pro has superior processing power and...
iPhone 15 Pro Cameras

iPhone 16 Pro Max to Feature New 48MP Wide and Ultra Wide Cameras

Tuesday May 21, 2024 3:36 am PDT by
Apple's iPhone 16 Pro Max will boast a bigger main camera sensor while both iPhone 16 Pro models will feature a 48-megapixel Ultra Wide camera for the first time, claims a rumor coming out of Asia. According to Weibo user OvO Baby Sauce OvO, the main camera of the iPhone 16 Pro Max will be based on an advanced custom 48-megapixel Sony IMX903 sensor. In contrast, the iPhone 16 Pro will use...

Top Rated Comments

macrumors3000 Avatar
34 months ago
you called me?

Attachment Image
Score: 29 Votes (Like | Disagree)
Mockletoy Avatar
34 months ago
So for $5 a month you can ask Siri to play anything as long as

- you can think of the name of it, and
- she can figure out you're not asking for the weather in Uzbekistan
Score: 18 Votes (Like | Disagree)
wrcardon Avatar
34 months ago
Johnny Ives having a stroke right now seeing all the notches and ports.
Score: 18 Votes (Like | Disagree)
MathersMahmood Avatar
34 months ago
"Hey Siri play me some piano"

"Timer is set for 10 mins"
Score: 15 Votes (Like | Disagree)
hybrid_x Avatar
34 months ago

Thick, heavy, and a notch. What more could one ask for?
I'd rather have ports, power, and battery life than thin and light. If you need thin and light, that's what the MacBook Air is for.
Score: 13 Votes (Like | Disagree)
Mockletoy Avatar
34 months ago
Users: "Here is what we want!"

Apple: "Okay, here you go."

Users: "Thanks, we hate it."

They really can't win.
Score: 12 Votes (Like | Disagree)