Online Apple Store Goes Down Ahead of 'Unleashed' Apple Event

Apple's online storefront has gone down ahead of the "Unleashed" event taking place later today, where brand new MacBook Pros are expected to be announced.

apple store down banner
The new MacBook Pros will be the first major redesign to the most high-end MacBooks in years. Featuring the next-generation Apple silicon, a brand new design, additional I/O, and a mini-LED display, the new 14-inch and 16-inch MacBook Pros are expected to be high in demand, with equally high expectations from customers.

Alongside the new MacBook Pros, Apple may also announce the third-generation AirPods, rumored to feature a new and updated design, improved sound quality, and make use of new features in iOS 15, such as Conversation Boost. Less likely, Apple could announce a larger Apple silicon iMac and possibly even an updated high-end Mac mini.

MacRumors will have in-depth coverage of Apple's event, which kicks off at 10:00 a.m. Pacific Time, including a live blog on our website and tweets via @MacRumorsLive on Twitter. For a full rundown of everything we expect to see, be sure to check out our comprehensive guide.

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...

Top Rated Comments

MacFather Avatar
36 months ago
Price hikes incoming.

Score: 36 Votes (Like | Disagree)
heystu Avatar
36 months ago
My wife's on the phone right now requesting credit limit decreases on all my cards, should never have mentioned the keynote ?
Score: 30 Votes (Like | Disagree)
ProfessionalFan Avatar
36 months ago
I hope the new MacBooks go up for sale right after the event
Score: 23 Votes (Like | Disagree)
infinitea Avatar
36 months ago
This is going to be a top-notch event.
Score: 22 Votes (Like | Disagree)
fwmireault Avatar
36 months ago
Can’t wait for all the "Apple doesn’t need to shut down the Apple Store" and "marketing stunt" comments!
Score: 11 Votes (Like | Disagree)
Boil Avatar
36 months ago
Bring on the Mac mini Max...!!!

10-core CPU (8P/2E)
32-core GPU
16-core Neural Engine
64GB RAM
1TB SSD
10Gb Ethernet
$2999
Score: 7 Votes (Like | Disagree)