Ferrari Announces Multi-Year Partnership With Apple's Former Design Chief Jony Ive
Ferrari and its parent company Exor today announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former design chief Jony Ive and fellow designer Marc Newson.
![jony ive tim cook steve jobs theater](https://images.macrumors.com/t/j_2Ul1Xt04nPuTGPWm5uhg9uKIM=/400x0/article-new/2021/09/jony-ive-tim-cook-steve-jobs-theater.jpg?lossy)
"The first expression of this new partnership will bring together Ferrari's legendary performance and excellence with LoveFrom's unrivalled experience and creativity that has defined extraordinary world changing products," said Ferrari, in a press release announcing the partnership. "Beyond the collaboration with Ferrari, LoveFrom will explore a range of creative projects with Exor in the business of luxury."
"As Ferrari owners and collectors, we could not be more excited about collaborating with this extraordinary company and in particular with the design team expertly led by Flavio Manzoni," said Ive and Newson, in a joint statement. "We see some uniquely exciting opportunities working together which we believe will yield important and valuable work."
Ive will also join Exor's Partners Council, a group that shares ideas with the company and explores potential business opportunities.
In June 2019, Apple announced that Ive would be departing the company to form LoveFrom. At the time, Apple said that it would remain one of Ive's primary clients, but it's unclear which Apple products he has helped to design since then, if any. Apple did confirm that Ive was involved in the design of the colorful 24-inch iMac released in April, but Apple did not confirm if any of that work occurred after Ive left the company.
Ive reportedly recruited at least four of his former Apple colleagues to join LoveFrom. Airbnb announced a multi-year partnership with the design firm last year.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...