Jony Ive Recruited Four Former Apple Design Colleagues to 'LoveFrom'

Former Apple design chief Jony Ive has recruited at least four of his former Apple colleagues to his "LoveFrom" design firm, reports The Information.

jony ive 2021 imac feature 2
Former Apple employees now working for Ive include Wan Si, Chris Wilson, Patch Kessler, and Jeff Tiller. All four worked in Ive's group at Apple and now list LoveFrom as an employer on LinkedIn.

Wan worked on app icons, buttons, and home screens as part of Apple's human interface team, which Wilson was also a part of. Wilson helped design the iCloud icon and the Apple Watch user interface. Tiller worked on administrative matters on the design team, while Kessler worked on the Force Touch trackpad for the MacBook before leaving Apple in 2017.

Ive left Apple to begin LoveFrom in 2019, but the design firm has kept a low profile. There is no website and it is unclear how many employees work for Ive.

At the time that Ive left Apple, Apple said that Ive would continue to work with the company on exclusive projects, with Apple to serve as one of LoveFrom's clients. Ive was, for example, involved with the creation of the 2021 iMac. LoveFrom has also worked with companies like Airbnb.

Top Rated Comments

Apple Knowledge Navigator Avatar
3 weeks ago
After swiping the employees from Apple, Jony left a note on TC's desk that simply said;

"Thanks. LoveFrom"
Score: 21 Votes (Like | Disagree)
tgwaste Avatar
3 weeks ago
his company name is so dumb.
Score: 14 Votes (Like | Disagree)
turbineseaplane Avatar
3 weeks ago
Sounds like the perfect team to make an ultra thin, glass and aluminum, rectangle with no buttons, no ports and no discernible purpose.

"Perfection" as Ive would say
Score: 13 Votes (Like | Disagree)
soyazul Avatar
3 weeks ago
Now I understand why the Icons in Big Sur are horrible. Jony Ive has to leave, he was no good for Apple anymore... but the Icon Designer departure it seem to be harmful... hahahahah
Score: 10 Votes (Like | Disagree)
Zorn Avatar
3 weeks ago
Honestly IMO - let them go. He had some great collaborations with Steve back in the day, but lately when given free reign his design choices have not been good. Make everything thin as a cracker, and to hell with battery life or other functionality! Make the most heavily used part of the remote control OUT OF GLASS! Ick. Apple's recent stuff has been much better without him.
Score: 8 Votes (Like | Disagree)
boss.king Avatar
3 weeks ago

Apple is a client of Loveform and with Ive's team now moving over to join him, is Apple moving away from inhouse design to that of using 3rd party design companies. Cutting down on design & employee costs maybe?
In what world is a 3rd party going to be cheaper than in-house? Especially at Apple's scale.
Score: 5 Votes (Like | Disagree)

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