Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record - MacRumors
Skip to Content

Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record

Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter).

appleservices
Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago quarter and up from $16.9 billion last quarter.

Cloud services, ‌Apple Music‌, advertising, video, and payments saw all-time revenue records, while the ‌App Store‌ saw a new June quarter revenue record.

During the earnings call announcing the results, Apple CFO Luca Maestri said that Apple's install base of devices hit a new all-time high as well, which helps drive services growth.

Apple now has more than 700 million paid subscriptions, which is up 150 million from last year, and is four times the number of subscriptions that Apple had four years ago.

Paid accounts on digital content stores reached a new all-time high across each geographic segment, and paid accounts increased by double digits.

Apple CEO Tim Cook highlighted the 35 Emmy nominations that ‌Apple TV‌+ shows have received, and he said that ‌Apple TV‌+ viewers are loving shows like "Ted Lasso" and "Mythic Quest."

Popular Stories

iphone 18 pro max prepare

iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping

Friday September 18, 2026 4:27 pm PDT by
The iPhone 18 Pro Max has a battery capacity over 20 watt-hours, which means there are additional shipping requirements. If an iPhone 18 Pro Max needs to be shipped somewhere, its maximum battery capacity has to be limited through firmware. According to Apple, the iPhone 18 Pro Max uses an "innovative battery-firmware solution" that limits battery capacity to below 20Wh between when the...
imac video apple feature

Apple Releasing Two New Macs Next Week

Friday September 18, 2026 10:07 am PDT by
Last month, Apple announced new Mac mini and Mac Studio models, and the computers are finally set to launch this coming Tuesday, September 22. The new Mac mini is available with M6 and M5 Pro chip options, while the new Mac Studio can be configured with M5 Max or M5 Ultra chips. To learn more, read our coverage:Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils ...
iphone duo weather

Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease

Friday September 18, 2026 9:51 pm PDT by
Apple hardware engineering VP Tom Marieb spoke with TechRadar and shared some candid thoughts about Apple's upcoming iPhone Duo. The iPhone Duo uses a matte nano-texture display, which is meant to cut down on glare and minimize the visibility of the crease. When asked if the iPhone Duo's crease would be more visible over time, as that's what tends to happen on other foldables, Marieb said...

Top Rated Comments

Caliber26 Avatar
67 months ago
Me and my $.99/50GB iCloud storage plan feel very seen. 😊
Score: 5 Votes (Like | Disagree)
Caliber26 Avatar
67 months ago

Just wait till the pent up macbook pro m1x sales hit!!

to the moon~!!!!
That’s hardware. The $17.5B is for services.
Score: 4 Votes (Like | Disagree)
BigMcGuire Avatar
67 months ago
My family and I are enjoying Apple One Premier. I don't see this changing anytime soon.

Collectively we use 400GB of storage. (394GB as of this writing).
We all use Apple News - some more than others.
My wife and I are heavy users of Apple Fitness - especially in summer months here in California.
While we don't use Apple Arcade, another family member does.
All heavy users of Apple TV and Music.

<shrug>. Not bad for $29.95/mo.

Now.... I do wish Apple would bring iCloud into the modern age. OneDrive and Google Drive make iCloud look prehistoric but as those who uses Apple devices, iCloud has been working really well for us.
Score: 3 Votes (Like | Disagree)
entropys Avatar
67 months ago
Just wait until people are no longer free AppleTV+
Score: 2 Votes (Like | Disagree)
Klae17 Avatar
67 months ago

Well charging 15 percent and 30 percent like the mafia can easily give you this number!
Developers are welcome to go to android.
Score: 1 Votes (Like | Disagree)
67 months ago
It seems like Apple just keeps setting records each quarter.
Score: 1 Votes (Like | Disagree)
Latest Stories
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
iFixit Shares iPhone 18 Pro Teardown With Inside Look at New Features
5 hours ago
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
Apple Fitness+ Layoffs Reported Ahead of Potential 'Major' Changes
6 hours ago
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
A Shorter Apple Pencil Was Supposed to Launch Alongside iPhone Duo
6 hours ago
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
Siri AI Settlement Website Now Live: Apple to Pay Some iPhone Owners
7 hours ago
M6 Pro Chip Result on Geekbench is Likely Fake
M6 Pro Chip Result on Geekbench is Likely Fake
2 days ago
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
Apple Watch Ultra 4 Sees First Discount After Launch, Now $779.99 on Amazon
2 days ago
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
Top Stories: iOS 27 and macOS Golden Gate Out Now, Siri AI Waitlist, and More
2 days ago
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
Apple Exec Says 'Hold Us Accountable' on iPhone Duo Crease
2 days ago
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
iPhone 18 Pro Max Requires 'Prepare to Ship' Battery Drain Before Shipping
2 days ago
Hands-On With the Apple Watch Series 12
Hands-On With the Apple Watch Series 12
3 days ago
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
M5 Ultra and M6 Chip Benchmark Results Reveal Graphics Performance
3 days ago
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
iPhone 18 Pro Max in U.S. Has Qualcomm's Snapdragon X80 Modem
3 days ago
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
Apple Releases Xcode 27.1 Beta With iPhone Duo Support
3 days ago
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
Apple Watch Series 12 vs. Ultra 4 Buyer's Guide
3 days ago
MacRumors Giveaway: Win an iPhone Duo From iMazing
MacRumors Giveaway: Win an iPhone Duo From iMazing
3 days ago
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
'Shop Different': Apple Retail Pioneer Ron Johnson Shares the Inside Story
3 days ago
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
Apple Teams Up With ROSÉ for iPhone 18 Pro Camera Ad
3 days ago
The MacRumors Show: Is the iPhone Duo Actually Worth It?
The MacRumors Show: Is the iPhone Duo Actually Worth It?
3 days ago
Apple Designers Explain the Thinking Behind iPhone Duo
Apple Designers Explain the Thinking Behind iPhone Duo
3 days ago
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
Are iPhone 17 Pro Cases Compatible With iPhone 18 Pro? Here's What Apple Says
3 days ago
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
Apple Supplier Subsidiary Considering U.S. Flash Memory Factory
3 days ago
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
Apple Launch Day Deals on iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and More
3 days ago
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
iPhone 18 Pro Teardown Reveals How Apple Shrunk the Dynamic Island
3 days ago
iPhone 18 Pro Demand Stronger Than Expected
iPhone 18 Pro Demand Stronger Than Expected
3 days ago
Fan Site Lets You 'Design the Next iPhone'
Fan Site Lets You 'Design the Next iPhone'
3 days ago
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
Apple Stores Have a New 'Hello' Easter Egg, Here's Why
3 days ago
iPhone 18 Pro: The New Features You Should Try First
iPhone 18 Pro: The New Features You Should Try First
3 days ago
iPhone 18 Pro: Using the New Variable Aperture Lens
iPhone 18 Pro: Using the New Variable Aperture Lens
3 days ago
Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations
Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations
3 days ago
Apple CEO John Ternus Teases iPhone 18 Pro Launch Day
Apple CEO John Ternus Teases iPhone 18 Pro Launch Day
3 days ago