Apple's Services Revenue Reaches $17.5 Billion in Q3 2021, Setting New All-Time Record

Apple's services category, which includes the App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple Fitness+, and more, saw another quarter of incredible growth according to Apple's earnings results for the third fiscal quarter of 2021 (second calendar quarter).

appleservices
Services brought in $17.5 billion during the quarter, up 33 percent from $13.2 billion in the year-ago quarter and up from $16.9 billion last quarter.

Cloud services, ‌Apple Music‌, advertising, video, and payments saw all-time revenue records, while the ‌App Store‌ saw a new June quarter revenue record.

During the earnings call announcing the results, Apple CFO Luca Maestri said that Apple's install base of devices hit a new all-time high as well, which helps drive services growth.

Apple now has more than 700 million paid subscriptions, which is up 150 million from last year, and is four times the number of subscriptions that Apple had four years ago.

Paid accounts on digital content stores reached a new all-time high across each geographic segment, and paid accounts increased by double digits.

Apple CEO Tim Cook highlighted the 35 Emmy nominations that ‌Apple TV+‌ shows have received, and he said that ‌Apple TV+‌ viewers are loving shows like "Ted Lasso" and "Mythic Quest."

Top Rated Comments

Caliber26 Avatar
16 months ago
Me and my $.99/50GB iCloud storage plan feel very seen. ?
Score: 5 Votes (Like | Disagree)
Caliber26 Avatar
16 months ago

Just wait till the pent up macbook pro m1x sales hit!!

to the moon~!!!!
That’s hardware. The $17.5B is for services.
Score: 4 Votes (Like | Disagree)
BigMcGuire Avatar
16 months ago
My family and I are enjoying Apple One Premier. I don't see this changing anytime soon.

Collectively we use 400GB of storage. (394GB as of this writing).
We all use Apple News - some more than others.
My wife and I are heavy users of Apple Fitness - especially in summer months here in California.
While we don't use Apple Arcade, another family member does.
All heavy users of Apple TV and Music.

<shrug>. Not bad for $29.95/mo.

Now.... I do wish Apple would bring iCloud into the modern age. OneDrive and Google Drive make iCloud look prehistoric but as those who uses Apple devices, iCloud has been working really well for us.
Score: 3 Votes (Like | Disagree)
entropys Avatar
16 months ago
Just wait until people are no longer free AppleTV+
Score: 2 Votes (Like | Disagree)
nutmac Avatar
16 months ago
Anyone know the rough percentage of service revenue that App Store purchases and subscriptions bring in?
Score: 1 Votes (Like | Disagree)
lazyntired Avatar
16 months ago

Just wait until people are no longer free AppleTV+
True! I just canceled mine right before renewal - that free year and a half was good for a start but not for the long haul. Same with Apple Fitness.
Score: 1 Votes (Like | Disagree)

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