Tim Cook 'Practicing for Hours' Ahead of Epic Games Testimony Expected This Week

So far, Apple CEO Tim Cook has taken a backseat in defending Apple as it faces a significant legal battle with Epic Games regarding the App Store. While the CEO has commented on the platform in the past, for the first time this week, ‌Tim Cook‌ will take center stage in his company's battle with ‌Epic Games‌.

timcookantitrust
Apple in March submitted its list of executives that will testify during the trial between Apple and ‌Epic Games‌ which began on May 3. ‌Epic Games‌, developers behind the hit-game Fortnite, are accusing the Cupertino tech giant of holding a monopoly and anti-competitive behavior surrounding the ‌App Store‌ and the distribution of apps on Apple devices.

Apple's Phil Schiller, a company fellow, and the senior vice president of software engineering, Craig Federighi, are two executives set to appear this week. In addition, the company's top chief is likely set to appear at the trial this week or early next week and has reportedly been preparing for the hearing with "hours of practice," according to The Wall Street Journal.

His testimony is likely to be the most detailed public discussion he will give on a subject that is likely to loom over Apple for years to come. Mr. Cook has been preparing for the trial, according to a person familiar with his effort. That has included hours of practice rounds from former prosecutors chosen by his legal team to simulate the witness stand.

Apple's former marketing chief Phil Schiller, now a company fellow, and Craig Federighi, head of software, are likely witnesses this week while Mr. Cook, who is scheduled to be on the stand for a total of 100 minutes, is expected toward the end of the week or early next week, as the trial in Oakland, Calif., looks to wrap up.

Cook is expected to defend the ‌App Store‌ by touting its economic success, and the entirely new industry it has created. Apple often promotes the success of the ‌App Store‌, saying the platform created 300,000 new jobs in the U.S. as the global health crisis was in full swing last year.

Cook is also likely to face questions regarding the ‌App Store‌'s 30% commission charge. To keep the ‌App Store‌ running, Apple takes a 30% cut from developers for in-app purchases. While the company has lowered the cut for developers making less than $1 million a year, many larger developers still argue that the "Apple tax" is unfair and that developers and users should have access to alternate means of purchasing in-app services and goods.

Apple's ‌App Store‌ policy requires that apps use its own in-app purchasing system. ‌Epic Games‌ attempted to skirt the policy in August of last year in its Fortnite game. Epic's violation of ‌App Store‌ guidelines led to the removal of the game from the App Store and marked the now nearly one-year-long legal battle.

Apple says that by requiring apps to use its own system, it can offer users a safer experience. ‌Tim Cook‌ himself has said that if third-party payment methods were to be allowed, the App Store would become a "flea market."

Top Rated Comments

Jason2000 Avatar
22 months ago

The ones who lies, needs to practice, to not get caught lying.
Hey Tim, this is not a Keynote btw. no way to impress with rhetoric,too.
Nothing wrong with preparing.
Score: 28 Votes (Like | Disagree)
djcerla Avatar
22 months ago

Good luck Tim. I'm expecting a passionate, albeit somewhat insincere, plea to protect Apple's App Store gravy train. There's a lot on the line here!
Good luck, indeed, albeit I expect a fully sincere plea to protect Apple’s iOS user experience.
Score: 15 Votes (Like | Disagree)
sirozha Avatar
22 months ago
Thank you, Your Honor. You are amazing, unprecedented, innovative, and magical.
Score: 15 Votes (Like | Disagree)
mjs916 Avatar
22 months ago
Prosecution: “We’d like to call Tim Cook to the stand.”

Tim Cook: “Good morning! Good morning!! I’ve got a GREAT explanation for why the App Store takes a 30% cut.

We’ve prepared a special testimony we think you’re going to love… and I’d like to show it to you… right now.”

*courtroom fades to black*
Score: 10 Votes (Like | Disagree)
Captain Trips Avatar
22 months ago

Nothing wrong with preparing.
Especially in a legal setting - it is the job of the opposing lawyer to trip you up and get you to answer things in a way that makes their client's case.

Nothing wrong with that, that is how legal proceedings go, at least in the USA. But to suggest someone is practicing only because they are a liar doesn't really match up to the reality of current legal matters (again, in the USA).

Seriously, this is just like responding to questions in an audit - people who are involved in audits are cautioned very strongly to be on point, only answer the auditor's questions, and don't provider information the auditor did not specifically ask for.
Score: 8 Votes (Like | Disagree)
easy4lif Avatar
22 months ago
Hold the line Tim. I and everyone else that bought apple DO NOT WANT ios to be turned into Android! ?
Score: 7 Votes (Like | Disagree)

Popular Stories

Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Foldable iPhone 2023 Feature Blue

Kuo: Apple to Release Foldable iPad With Carbon Fiber Kickstand in 2024

Monday January 30, 2023 12:55 am PST by
Apple will launch a foldable iPad with a carbon fiber kickstand sometime next year, according to analyst Ming-Chi Kuo. In a series of tweets, Kuo said he expects an "all-new design foldable iPad" to be the next big product launch in the iPad lineup, with no other major iPad releases in the next nine to 12 months. The analyst said he was "positive" that the foldable device would arrive in...
Hero0013

Best Apple Deals of the Week: 2021 MacBook Pro Gets Massive $500 Markdowns as Samsung Discounts TVs and Memory Accessories

Friday January 27, 2023 11:07 am PST by
As we near the end of January, this week we saw a collection of deals on Apple's iPad Pro, iMac, and the 2021 MacBook Pro. Additionally, we're tracking new sales on TVs and memory accessories from Samsung. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Samsung...