According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year.
According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone 12, iPhone 12 Pro Max, iPhone 12 Pro, and last year’s iPhone 11 enjoyed dominance at the top of the list.
The 5.4-inch iPhone has widely been reported to to have suffered from disappointing sales, with Apple even reportedly cutting production due to "far lower" than expected demand. The smaller handset includes the same features as the larger 6.1-inch iPhone 12, including the same camera system, chip, and overall design. The mini, however, includes a significantly smaller battery, and obviously, a less immersive display.
Despite its struggles, Apple is still reportedly planning to keep the 5.4-inch form factor alive in the 2021 iPhone 13 lineup. The newer handset, alongside the rest of the lineup, will likely benefit from improved battery life thanks to the power efficiency of the A15, which should address concerns from iPhone 12 mini customers about short battery life.
7th place is still very good, and above the much cheaper SE. It is the iPhone I want, but I barely use my iPhone while stuck at home, so not upgrading yet. Sales for the most portable phone are the most likely to be reduced by lack of mobility during the pandemic.
MacRumors attempts to paint the 12 mini as a failure are both obvious and pathetic and I do not understand why. So it’s not the #1 most popular phone in the world. It’s primarily being beat by its siblings. It’s outselling all three Android models. 1% of ALL Smartphones sold in the world for January is still in the millions of phones. Drop the hate already it’s making you look bad.
If it really is the 7th best selling smartphone of all the phones that can be purchased, is the iPhone 12 mini really a failure or disappointment? I can definitely see how it's surely selling much less than other iPhone models but compared against other smartphones, I'm sure it's selling really well. If in just iPhone-land it's selling better than the SE, I would hope that would justify enough keeping it around. If anything, I'm sure having it around increases the ASP of the iPhone as it increased the cost of the regular 12 compared to the 11.
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
Leaker known as "L0vetodream" has today shared the alleged naming for the upcoming iPhone 12 lineup on Twitter. The tweet proposes that the upcoming iPhone 12 models will be titled "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max."
The names likely correspond to the three expected sizes of iPhone 12, with the 5.4-inch model being the iPhone 12 mini, the 6.7-inch model ...
Monday February 15, 2021 4:44 am PST by Tim Hardwick
Apple is expected to retain its smallest 5.4-inch iPhone model size in its forthcoming iPhone 13 lineup, despite a barrage of recent reports suggesting lackluster iPhone 12 mini sales.
2021 began with a report suggesting Apple's iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, was not selling as well as Apple hoped, making up just 6% of iPhone 12...
Tuesday February 9, 2021 9:04 am PST by Sami Fathi
The iPhone 12 mini, the smallest variant in the iPhone 12 lineup, reportedly accounted for only 5% of sales for the entire 2020 iPhone series in the first half of January in the United States, according to Counterpoint Research cited by Reuters. Counterpoint Research indicates that handsets over 6 inches such as the iPhone 12, 12 Pro, and 12 Pro Max outperformed smaller models such as the...
The iPhone 12 premiered with a new design, featuring squared-off edges and slimmer bezels, but questions around the design of 2021's iPhone 13 have already started gathering pace.
Well-connected display analyst Ross Young expects the iPhone 13 lineup to look very similar to iPhone 12 lineup, encompassing one 6.7-inch "iPhone 13 Pro Max" model, one 6.1-inch "iPhone 13 Pro," one 6.1-inch...
Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected."
The report claims that Apple initially aimed to secure components for up to ...
Wednesday April 28, 2021 2:49 pm PDT by Juli Clover
During today's earnings call, Apple CEO Tim Cook was today asked about iPhone 12 sales and which iPhones were the most popular with consumers during the quarter. He confirmed that the iPhone 12 was the most popular, and sales of the iPhone 12 Pro and Pro Max were also strong, but there was no mention of iPhone 12 mini sales.
iPhone 12, of the family, it's the most popular. We saw very strong ...
A new rumor from Weibo, shared on Twitter by credible leaker l0vetodream, alleges to be the battery capacities for the upcoming iPhone 13 lineup, revealing that all of the 2021 iPhones will feature larger batteries.
According to the rumor, the iPhone 13 Pro Max will feature a 4352mAh battery, compared to the current iPhone 12 Pro Max's 3687mAh battery. The iPhone 13 and iPhone 13 Pro will...
Monday January 25, 2021 5:31 am PST by Tim Hardwick
Coming in at 5.4-inches, Apple's iPhone 12 mini is one of the smallest premium smartphones on the market, and has received a broadly positive reception amongst its owners, despite reports of lackluster sales compared to Apple's larger iPhone 12 models.
The reason for the smaller margin of iPhone 12 mini sales compared to the iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max is likely a sign of ...
Tuesday March 23, 2021 3:37 am PDT by Tim Hardwick
Apple is likely to reimburse Samsung Display over a shortfall in OLED panel orders owing to lower-than-expected demand for iPhone 12 mini models, according to The Korea Herald.
Samsung's small OLED shipments dropped globally in January by 9 percent month-on-month to 45 million units, according to market data gathered by Omdia, which pins the decline on sluggish iPhone 12 mini sales. Apple is ...
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