iPhone 13 Mini Still Expected Despite Lackluster iPhone 12 Mini Sales

Apple is expected to retain its smallest 5.4-inch iPhone model size in its forthcoming iPhone 13 lineup, despite a barrage of recent reports suggesting lackluster iPhone 12 mini sales.

iphone 12 vs iphone 12 mini
2021 began with a report suggesting Apple's ‌iPhone 12 mini‌, which is the smallest ‌iPhone‌ that has been released since the 2016 iPhone SE, was not selling as well as Apple hoped, making up just 6% of iPhone 12 sales in the U.S. in October and November, according to data gathered by Consumer Intelligence Research.

Later in January, a Morgan Stanley investment note claimed Apple had cut production of the ‌iPhone 12 mini‌ by two million units to create more manufacturing capacity for the more popular ‌iPhone 12‌ Pro.

That was quickly followed by a Taiwanese report citing supply chain sources that appeared to corroborate this narrative, suggesting that strong demand for ‌‌iPhone 12‌ Pro‌ models in China had led Apple to strengthen its supply of the more expensive devices in response.

Come February, Counterpoint Research weighed in with its own analysis which continued the same theme, claiming that the ‌iPhone 12 mini‌ accounted for only 5% of all ‌iPhone 12‌ sales in the U.S. in the first half of January.

A few reasons have been offered for the poor ‌iPhone 12 mini‌ sales, despite broad satisfaction reported by owners of the smaller device. One is that Apple's smallest ‌iPhone 12‌ model was launched to target the U.S. and European markets, but the global health crisis has impacted sales in these territories, leading to a slowdown in ‌‌iPhone 12 mini‌‌ orders.

The theory goes that with people staying at home a lot more during lockdown, smartphone users are consuming more content on their device and therefore want bigger screens to enjoy it. A consequence is that users don't have as much opportunity to appreciate the convenience of having a smaller phone in their pocket while out and about.

Meanwhile, though China has not been as severely impacted by the health crisis in recent months compared to these parts of the world, the East Asian market has historically favored larger form factor devices, which has put ‌iPhone 12 mini‌ at a disadvantage in those regions from the get-go.

Another possible factor is the continuing availability of lower-cost models like the $399 ‌‌iPhone SE‌‌, $499 ‌iPhone‌ XR, and $599 ‌‌iPhone‌ 11‌, which may have ultimately limited the appeal of the more expensive ‌‌iPhone 12 mini‌‌, which is priced at $699.

Despite these variables – along with a recent claim by JPMorgan Chase that Apple plans to discontinue ‌iPhone 12 mini‌ production in the second quarter of 2021 – it is understood that Apple has not given up on the 5.4-inch model yet, and is broadly expected to include the form factor in its ‌iPhone 13‌ lineup, likely to be launched in the fall.

This belief is reflected in the earliest reports of the ‌iPhone 13‌ series, all of which underlined that Apple would follow the same four-model lineup as the ‌iPhone 12‌ in the same three sizes. Indeed, Apple will have had its ‌iPhone 13‌ production and supply chain operation planned out well in advance, and if the above reasons for poor ‌iPhone 12 mini‌ sales are on the mark, Apple may well be expecting an upturn in demand for the smaller size in its target markets, as vaccination programs roll out and lockdowns ease over the course of the year.

As recently as this past weekend, hit-and-miss Apple leaker Jon Prosser claimed that the ‌iPhone 13‌ mini will indeed materialize later this year, with the accompanying claim that there will be no new "2021" ‌iPhone SE‌, of which the current model may have cannibalized some ‌iPhone 12 mini‌ sales.

All in all, despite the early doom and gloom, "mini" fans still have reason to be cheerful as we move through the year and approach the next launch of a new series of Apple smartphones.

Related Roundups: iPhone 12, iPhone 13
Related Forum: iPhone

Top Rated Comments

panthro100 Avatar
23 months ago
Was going to order the Pro because I couldn't get to a shop to see the line up in real life.

I eventually made it to a department store, upon seeing all 4 devices together - Pro Max / Pro / 12 / Mini, I just had to buy the mini.

I think it's not selling well as people are not a) seeing it in stores b) seeing friends with it as no socialising at the moment.
Score: 36 Votes (Like | Disagree)
Prince Akeem Avatar
23 months ago

Also, despite the performance, the price and battery life kills it.
It's sad (almost to the point of being funny) to read this so often from (probably) non-iPhone 12 mini owners. It's a totally false claim. In reality, the iPhone 12 mini has great battery life. Much better compared to iPhone 8, X, XS, SE2020. Only when you compare it to physically huge phones, like the 11 and normal 12, with (obviously) larger batteries, it's performs a little less, which is plain obvious.

Coming from any of the above mentioned models, you will enjoy a very noticeable improved battery life!
Score: 29 Votes (Like | Disagree)
iHorseHead Avatar
23 months ago
I'd say it was quite silly to release Mini and SE at the same time, pretty much.
Score: 21 Votes (Like | Disagree)
iBluetooth Avatar
23 months ago

I’d have to agree. I know the SE cannibalized some Mini sales.

Also, despite the performance, the price and battery life kills it.
Great companies are not afraid of cannibalising sales, if it's their own product doing that (otherwise some other company will).
But the Mini is selling 12 million phones, and though it's small in comparison with the other models, it's important to the customers that prefer smaller devices.
Score: 17 Votes (Like | Disagree)
iEnvy Avatar
23 months ago

I'd say it was quite silly to release Mini and SE at the same time, pretty much.
I’d have to agree. I know the SE cannibalized some Mini sales.

Also, despite the performance, the price and battery life kills it.
Score: 14 Votes (Like | Disagree)
Seanm87 Avatar
23 months ago
Although the reasons may be legit, it seems like mini fans will look for every reason other than people just aren't into small phones anymore. I mean its ok to like the mini and admit this.
Score: 11 Votes (Like | Disagree)

Related Stories

iphonesefront

iPhone SE 3 Reportedly Entering Trial Production Phase With Launch Set for Early 2022

Tuesday December 21, 2021 4:37 am PST by
Trial production of the third-generation iPhone SE is set to get underway in the near future as Apple's suppliers and supply chain increase preparation for mass production of the new handset ahead of a launch reportedly set for early next year. MyDrivers reports today that trial production, a stage in the supply chain ahead of when the device is mass produced, is set to start soon, according ...
Peek Performance Feature

Four Apple Devices You Shouldn't Buy Right Now – New Models Are Imminent

Saturday March 5, 2022 7:00 am PST by
New Apple products are expected to be announced at the company's "Peek Performance" event on March 8, so prospective customers should now hold off on buying at least four currently-available Apple devices until updated models launch. Based on reports from reliable sources over the past two years, Apple is expected to announce replacements for at least four of its current devices with new...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
iPhone mini wonder feature

Kuo: Next Year's iPhone Lineup Won't Include a Mini Model

Wednesday April 14, 2021 6:13 am PDT by
Fans of smaller smartphones long hoped that Apple would introduce a smaller-sized iPhone with a modern design and features like Face ID. That wish came true with the iPhone 12 mini last year, and rumors suggest there will be an iPhone 13 mini this year as well, but the end of the line may be on the horizon for the 5.4-inch model. In a research note shared with MacRumors today, reputable...
Apple iPhone13 family lineup 220308 2

Apple Unveils New iPhone 13 'Green' and iPhone 13 Pro 'Alpine Green' Colors

Tuesday March 8, 2022 10:09 am PST by
Apple debuted two new iPhone 13 colors at its "Peek Performance" digital event today, offering the iPhone 13 and iPhone 13 mini in a new "green" and the iPhone 13 Pro and iPhone 13 Pro Max in "alpine green." "People love the design of iPhone 13 Pro and iPhone 13, and we're excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the...
iphone lineup september

iPhone XR and iPhone 12 Pro Discontinued, iPhone 12, iPhone 12 Mini, iPhone 11, and iPhone SE Still Available

Tuesday September 14, 2021 11:37 am PDT by
With the launch of the new iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max, Apple has refined its iPhone lineup and has discontinued the iPhone XR and the iPhone 12 Pro. The iPhone 12, iPhone 11, and iPhone SE are still around as lower-cost options, with all models getting a price drop. Apple's full lineup continues to be priced starting at $399: iPhone SE - $399 iPhon...
iPhone 14 Mock pill and hole thumb

Kuo: Only iPhone 14 Pro Models to Get 'A16' Chip, Standard Models to Retain A15

Sunday March 13, 2022 8:49 am PDT by
Only the iPhone 14 Pro models will have the "A16" chip, while the standard iPhone 14 models will retain the A15 Bionic chip from the iPhone 13, according to insightful Apple analyst Ming-Chi Kuo. In a tweet, Kuo said that the 6.1-inch "iPhone 14 Pro" and the 6.7-inch "iPhone 14 Pro Max" will get the A16 chip, while the 6.1-inch "iPhone 14" and the 6.7-inch "iPhone 14 Max" will retain the...
iphone 13 pricing

Goodbye 64GB: iPhone 13 Lineup Starts at $699 With 128GB of Storage

Tuesday September 14, 2021 11:06 am PDT by
Apple today announced that the iPhone 13 and iPhone 13 mini start with 128GB of storage, which is double the base 64GB offered for the iPhone 12 and iPhone 12 mini. The storage capacities available for the iPhone 13 and iPhone 13 mini include 128GB, 256GB, and 512GB, while the iPhone 13 Pro and iPhone 13 Pro Max also have a new 1TB storage option. Pricing continues to start at $699 for the...

Popular Stories

iphone 14 pro hands snowflakes 1

Best Black Friday iPhone Deals Still Available

Wednesday November 23, 2022 1:55 pm PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2022 is no different. Right now we're tracking notable offers on the iPhone 14 and iPhone 14 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like the iPhone 13. Note: MacRumors is an affiliate partner with some of these vendors....
ipad holiday bulbs

Best Black Friday iPad Deals Still Available

Thursday November 24, 2022 12:25 pm PST by
Black Friday deals have been in full swing for the better part of a month, and now that the shopping holiday is officially here we're seeing even more solid discounts on Apple devices. We're highlighting the best sales for all of Apple's product lines, and in this article you'll find the best Black Friday sales on iPad, iPad Pro, iPad Air, and iPad mini. Note: MacRumors is an affiliate partner ...
General Black Friday Deals 2022 Green

All the Apple Black Friday Deals You Can Still Get

Friday November 25, 2022 4:40 am PST by
Although Black Friday is now technically over, many Apple products are still seeing major discounts. In this article, you'll find every Apple device with a notable Black Friday sale that's still available. We'll be updating as prices change and new deals arrive, so be sure to keep an eye out if you don't see the sale you're looking for yet. Note: MacRumors is an affiliate partner with some of...
apple watch gold ornaments

Best Black Friday Apple Watch Deals Still Available

Wednesday November 23, 2022 9:31 am PST by
We're tracking all of the best Apple product discounts for Black Friday this week, and the Apple Watch always makes a great gift around the holiday season, so you're guaranteed to find solid discounts right now. In this article, you'll discover the best Black Friday sales on Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra. Note: MacRumors is an affiliate partner with some of these...
mac imac snowflakes

Best Black Friday iMac and MacBook Deals Still Available

Thursday November 24, 2022 1:07 pm PST by
Our Black Friday coverage continues today with the best deals you can find on MacBook Pro, MacBook Air, and iMac. As with all Black Friday deals, we aren't sure how long any of these will last, and prices are always fluctuating, so if you see something you want, be sure to buy it soon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a...
airpods pro 2

Apple Engineer Addresses Lack of Lossless Support on New AirPods Pro

Friday November 25, 2022 2:58 am PST by
An Apple engineer has addressed the lack of lossless audio support in the second-generation AirPods Pro in a new interview. Current Bluetooth technology in the AirPods lineup means that Apple's audio products do not support Apple Music Lossless audio. Apple has previously hinted that it may develop its own codec and connectivity standard that builds on AirPlay and supports higher quality...
maxresdefault

Nothing Phone 1 Displays AirPods Battery Level After Latest OS Update

Friday November 25, 2022 3:33 am PST by
Nothing Phone 1 users today began receiving the Nothing OS 1.1.7 update, which adds support for displaying the battery percentage of connected AirPods, amongst other improvements and bug fixes. If you own a Nothing Phone 1, you can check for the OTA update by going to Settings -> System -> System updates. Bear in mind that as support for displaying AirPods battery level is still an...
new airpods lineup black friday

Best Black Friday AirPods Deals Still Available

Tuesday November 22, 2022 10:01 am PST by
Although we've been tracking Black Friday deals for a few weeks now, the shopping holiday is officially kicking off this week and we're highlighting the best sales for each of Apple's product lines. In this article, you'll find the best Black Friday sales on AirPods 2, AirPods 3, AirPods Pro, AirPods Pro 2, and AirPods Max. Note: MacRumors is an affiliate partner with some of these vendors....
Manchester United flag

No, Apple Isn't Planning to Buy Manchester United

Thursday November 24, 2022 12:19 pm PST by
Apple is not currently planning to purchase Premier League club Manchester United, according to a source familiar with the matter. A report earlier today from British tabloid The Daily Star claimed that Apple had expressed an interest in buying Manchester United for around $7 billion, but our source with direct knowledge of the situation said the report is false. Manchester United has...