iPhone 12 Mini Faces Production Cut Due to 'Far Lower' Demand Than Expected

Apple is cutting orders for all iPhones by around 20% compared to its plans in December, with the iPhone 12 mini making up the majority of the cutback, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been "far lower than Apple initially expected."

iphone 12 mini pro max side by side
The report claims that Apple initially aimed to secure components for up to 96 million iPhones for the first half of 2021, including the entire iPhone 12 lineup and older models like the iPhone 11 and the iPhone SE, but the company is apparently now targeting production of around 75 million units during that period. That is still slightly higher than iPhone shipments in the same period last year, the report adds.

iPhone 12 mini demand has been so lackluster that Apple even asked some suppliers to temporarily stop building components specifically for the 5.4-inch device, according to Nikkei Asia. Some of the components and parts for the iPhone 12 mini have been reallocated to the iPhone 12 Pro and iPhone 12 Pro Max, a source told the publication.

Apple is still believed to be seeing healthy demand for its three higher-end iPhone 12 models, with strong sales of the devices helping to contribute to Apple's record-breaking $111.4 billion revenue reported in the December quarter.

While demand for the iPhone 12 mini may be lower than Apple initially expected, the company is still expected to release a so-called iPhone 13 mini this year.

Related Roundup: iPhone 12
Related Forum: iPhone

Top Rated Comments

MacMartyr Avatar
8 months ago
They should cut the price next.
Score: 55 Votes (Like | Disagree)
robinp Avatar
8 months ago
My wife got one the other day and it’s great. Really a wonderful thing. If I hadn’t needed the Lidar on the Pro for work, I’d probably have gone for it.

I suspect if more people had been able to see them in person more people would have had confidence to try the new size. Hopefully apple stick with it for another year.
Score: 44 Votes (Like | Disagree)
Mr. Dee Avatar
8 months ago
Apple got caught off guard by the noise on this one. Then again, with all thats been going with the pandemic, anticipation turned into, I need to save that $700 for emergencies. Also, that price is just absurd. A maxed out Mini should not cost no more than 650. There is someone at Apple I believe who likes to pull big numbers out of thin air. Price certain things reasonably. When they were a humble company in the 90’s with the iMac, they recognized they had to be reasonable with pricing. These days, they feel like, they can build anything, overcharge for it and there will be a market.
Score: 32 Votes (Like | Disagree)
smulji Avatar
8 months ago

A maxed out Mini should not cost no more than 650.
I say it shouldn’t cost more than $599
Score: 31 Votes (Like | Disagree)
ian87w Avatar
8 months ago

I say it shouldn’t cost more than $599
Why? I thought you guys want a mini flagship. :D But seems like people just want a cheap iPhone, which what the 11 and SE are for.
Score: 30 Votes (Like | Disagree)
apparatchik Avatar
8 months ago
I'll buy myself a 13 or 12S Mini when it comes out, may be there are less of us than expected or we're just a vocal minority of bitter bastards, but to me the Mini size is a god send. I'm 6 feet, big hands, etc. But to me phones just have to be simple, one hand devices. You can get an iPad for the other use cases, I dont know. Its just so great to handle a phone like its supposed to, and for it to be not a fat and large shiny brick.
Score: 26 Votes (Like | Disagree)

Related Stories

iphone 12 silicone case stickers

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...
iphone12minihandson

First iPhone 12 Mini Hands-On Video Surfaces [Update: Video Pulled]

Wednesday October 28, 2020 1:21 pm PDT by
Apple's iPhone 12 mini and the iPhone 12 Pro Max aren't set to be available until November 13, but a Romanian YouTuber got his hands on the iPhone 12 mini and showed it off today, offering a size comparison between the iPhone 12 and the 12 mini along with going over some of the device's features. The iPhone 12 mini is identical to the iPhone 12 in design and functionality, but it has a...
iphone 13 pro max cads eap

iPhone 13 Series CAD Leaks Reveal Larger Camera Dimensions

Friday April 16, 2021 1:53 am PDT by
Information and alleged CADs of the upcoming iPhone 13 series, shared in a video from EverythingApplePro, indicates that Apple plans to make this year's iPhone camera module significantly bigger, likely to make way for larger sensors and sensor-shift stabilization. According to the CADs shared in the video, the iPhone 13 mini, Pro, and Pro Max camera module will all be a "perfect square."...
ifixit iphone12 mini

iFixit's iPhone 12 Mini Teardown Reveals Apple's Miniaturized Components

Monday November 16, 2020 3:45 am PST by
Following its iPhone 12 and 12 Pro teardowns, iFixit has shared its teardown of the iPhone 12 mini, providing a look at the similarities and differences between the small form factor smartphone and its larger siblings in Apple's iPhone 12 series. iPhone 12 mini (left) compared to iPhone 12 on the right The first thing that's evident from the iPhone 12 mini teardown is the smaller 8.57 Wh...
iPhone mini wonder feature

Kuo: Next Year's iPhone Lineup Won't Include a Mini Model

Wednesday April 14, 2021 6:13 am PDT by
Fans of smaller smartphones long hoped that Apple would introduce a smaller-sized iPhone with a modern design and features like Face ID. That wish came true with the iPhone 12 mini last year, and rumors suggest there will be an iPhone 13 mini this year as well, but the end of the line may be on the horizon for the 5.4-inch model. In a research note shared with MacRumors today, reputable...
iphone 12 mini front

Most People Don't Really Want a Smaller iPhone

Wednesday January 27, 2021 6:23 am PST by
Market data from a range of sources throughout January has revealed that most consumers are not interested in the iPhone 12 mini. Sales data from Consumer Intelligence Research Partners (CIRP) has disclosed that the ‌iPhone 12 mini‌ accounted for a much lower proportion of sales than other iPhone 12 models that Apple offers. Combined, all new ‌iPhone 12‌ models accounted for 76...
iPhone 13 Battery Life Feature

iPhone 13 Lineup Appears to Feature Significantly Larger Battery Capacities

Tuesday June 1, 2021 7:10 am PDT by
A new rumor from Weibo, shared on Twitter by credible leaker l0vetodream, alleges to be the battery capacities for the upcoming iPhone 13 lineup, revealing that all of the 2021 iPhones will feature larger batteries. According to the rumor, the iPhone 13 Pro Max will feature a 4352mAh battery, compared to the current iPhone 12 Pro Max's 3687mAh battery. The iPhone 13 and iPhone 13 Pro will...
iPhone 12 Layout Feature

iPhone 12 Series Still Strong Despite Weaker Demand, Says JP Morgan Analyst

Friday February 26, 2021 2:30 am PST by
Quarterly shipments of Apple's iPhone 12 series continue to enjoy a year-on-year increase, despite weakening demand for the devices, according to JP Morgan analyst Samik Chatterjee (via AppleInsider). In an investor note from the analyst, Chatterjee decreased his 2021 iPhone shipment expectations from 236 million units to 230 million units, but noted that this number was still equivalent to...
cirp iphone sales chart

iPhone 12 Mini Sales Lackluster Compared to Other Models

Tuesday January 5, 2021 12:06 pm PST by
Apple's 5.4-inch iPhone 12 mini, which is the smallest iPhone that has been released since the 2016 iPhone SE, may not be selling as well as Apple hoped. According to new sales numbers from Consumer Intelligence Research Partners, the iPhone 12 mini accounted for a lower number of sales than other iPhone 12 models that Apple offers. Combined, all new iPhone 12 models accounted for 76 percent ...
iPhone 12 mini feature 2

iPhone 12 Mini: Five Rumored Features You Might Be Giving Up

Monday October 5, 2020 11:00 am PDT by
The iPhone 12 mini is set to be the smallest iPhone in many years, with a screen size of just 5.4 inches and a body size smaller than anything we've seen since the original iPhone SE. While fans of smaller form-factor devices have craved a modern small iPhone for years, there are five notable features that you'll be giving up if you get the iPhone 12 mini, if you believe the current rumors about...