Former 'I'm a Mac' Actor Justin Long Joins New Huawei Ad Campaign

Actor Justin Long, well known for his role in Apple's popular "Get a Mac" ad campaign, has signed on to star in a series of Huawei commercials promoting the company's latest Mate 9 smartphone.

Huawei reportedly sought out Long due to his past work with Apple, despite the fact that Long hasn't been in an Apple ad since 2009. "It was key when we considered Justin as a possible partner for Huawei," Jessica Grizzel, director of the WPP Blast Radius agency behind the campaign told ad industry news site Campaign U.S. in an interview.

From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, starring in commercials alongside John Hodgman, who played a PC. The commercials always started out with the tagline "Hello, I'm a Mac," and were some of Apple's most iconic ads, featuring Long as the cool, casual Mac while Hodgman was a stuffy PC in a suit and tie.


Huawei is China's largest smartphone maker and the third largest smartphone manufacturer in the world, but the company has bigger ambitions.

Huawei consumer head Richard Yu recently said the company's goal is to break into the top two market share, and, by 2021, become the top smartphone seller in the world. Given its ambitions, it is not surprising Huawei is attempting to take some advertising cues from Apple.

The ad agency behind the campaign even wanted to highlight Long's past relationship with Apple in its new line of ads, but Long reportedly convinced the company to go with a more subtle approach.

In fact, Grizzel says the original concept "was a much more emboldened approach to call out the previous relationship with Apple," but that Long and the client encouraged them to find "a nice middle ground where that idea is inferred as opposed to explicitly stated." [...]

"The storyline for the video series positions Justin as a new director providing guidance to a series of Huawei products as they are looking to break into the market and make their mark," she said. "There is no doubt that Justin's history as a pitch-man for Apple adds a nice subtext to the videos and builds on Huawei's challenger position in the market."

Long's first spot, "The Interview," features Long interviewing with a Mate 9 for the opportunity to direct Huawei commercials. The ad is fairly different from Apple's "Get a Mac" campaign, but it does feature the same light humor used to highlight Mate 9 features.


To secure a position as the top smartphone manufacturer in the world, Huawei will need to make serious inroads into the U.S. market, something the company may be hoping Long will help with. Huawei has not managed to establish deals with the major carriers in the United States and it has a ways to go to impact Apple, the U.S.'s top smartphone manufacturer.

Tag: Huawei

Top Rated Comments

wesleypitts Avatar
70 months ago
Ugh. First Sprint with Verizon "Hear me now dude" and now this?

Could someone in tech advertising come up with an original thought or are those days behind us, too?
Score: 20 Votes (Like | Disagree)
jdillings Avatar
70 months ago
You're not going to break into the U.S. market using Apple ideas from 10 years ago.
Score: 11 Votes (Like | Disagree)
Derekuda Avatar
70 months ago
interviewing a phone? someone needs to be fired.
To their credit, it's better then ANY commercial that apple has put out in the last 5 years hands down.
Score: 10 Votes (Like | Disagree)
69Mustang Avatar
70 months ago
and it has a ways to go to impact Apple, the U.S.'s top iPhone manufacturer.
I wonder who the 2nd top iPhone manufacturer is in the US?o_O:p:D
Score: 9 Votes (Like | Disagree)
Juicy Box Avatar
70 months ago
"Huawei has not managed to establish deals with the major carriers in the United States and it has a ways to go to impact Apple, the U.S.'s top iPhone manufacturer."

I would say a very long way to go make an impact against the iPhone.
I am sure Nokia and BB had the same thoughts about the iPhone ten years ago...... BTW, I am not saying that they will impact Apple, I am just saying never say never.
Score: 8 Votes (Like | Disagree)
Relentless Power Avatar
70 months ago
"Huawei has not managed to establish deals with the major carriers in the United States and it has a ways to go to impact Apple, the U.S.'s top iPhone manufacturer."

I would say a very long way to go make an impact against the iPhone.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
iOS 16 mock for feature wishlist

iOS 16 Wishlist: Features MacRumors Readers Want to See in the Next Version of iOS

Friday May 27, 2022 2:15 pm PDT by
There's just over a week to go until the 2022 Worldwide Developers Conference, which is one of the biggest Apple events of the year. We've heard surprisingly little about iOS 16 this year, so we're in for some major surprises when June 6 rolls around. As we wait for the keynote event, we thought we'd share some iOS 16 wishlist items from MacRumors readers, because who knows? We just might...
top stories 28may2022

Top Stories: WWDC 2022 Schedule, New Apple Watch Pride Bands, and More

Saturday May 28, 2022 6:00 am PDT by
It's Memorial Day weekend in the United States, and that means WWDC is right around the corner and anticipation is building for what we might see at the opening keynote. Software updates are a given, but will we see any new hardware? Other news this week included the annual release of new Pride-themed Apple Watch bands, iPhone 14 Pro rumors, and Sony's latest headphones that compete against...
a16 5nm m2 3nm feature 2

Alleged Apple Chip Plans Suggest 'A16' Will Stick With 5nm, 'M2' to Make Jump to 3nm Instead

Friday May 27, 2022 6:54 am PDT by
The "A16" chip for the iPhone will reportedly be manufactured with the same process as the iPhone 13's A15 Bionic, with Apple saving a bigger performance leap for the "M2" chip designed for its next-generation Macs. Meanwhile, the company is working on a "final" M1 chip variant that uses more powerful cores from the A15, according to the leaker known as "ShrimpApplePro." In a thread on...