Apple Starts Accepting Developers Into Small Business Program

Apple has started contacting eligible developers to inform them that they have been accepted into the Small Business Program, which allows developers to benefit from significantly reduced App Store fees.

small business program accepted

In November, Apple announced the Small Business Program, which sees ‌App Store‌ fees slashed to just 15 percent for developers earning under one million dollars per calendar year. Developers have been able to sign up to the Small Business Program since Thursday, December 3, and according to emails shared with MacRumors, Apple has now begun notifying developers if they have been accepted.

All developers who earned under one million dollars in 2020 are able to qualify for the program and the reduced 15 percent commission rate, and new developers who join in 2021 will also qualify. Going forward, developers who earn up to one million dollars in the prior calendar year will be able to participate. The ‌App Store‌ commission remains at 30 percent for developers making over one million dollars per year.

The program has since received praise from many developers, but some larger developers such as Spotify and Epic Games have criticized the move, saying it undermines the ‌App Store‌'s rules.

Apple says that the program will be available to the vast majority of developers, with those developers all receiving the same access to Apple's developer tools and programs. Apple expects the ‌‌App Store‌‌ Small Business Program to generate more digital commerce, support new jobs, and provide more funds for small businesses to invest back into their apps as they work to create innovative software for Apple users.

Popular Stories

Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
maxresdefault

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. Subscribe to the MacRumors YouTube channel for more videos. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...
Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
airpods pro 3 design

Apple Releases New AirPods Pro 3 Firmware Update

Tuesday January 13, 2026 11:29 am PST by
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30. Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements." No other AirPods models received firmware updates today. How to install AirPods Pro...
fcp pcp iwork creator studio

Some Apple Apps Will No Longer Receive Every New Feature Without a Subscription

Tuesday January 13, 2026 10:50 am PST by
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features. Apple said some "exciting new intelligent features and premium content" in Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription costs $12.99 per...
maxresdefault

Google Gemini-Powered Siri Will Reportedly Have These 7 New Features

Tuesday January 13, 2026 7:52 pm PST by
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details. Subscribe to the MacRumors YouTube channel for more videos. As soon as this spring, the report said the revamped version of Siri will be able to… Answer more factual/world knowledge questions in a conversational manner Tell more stories Provide...
iOS 18 Siri Personal Context

Elon Musk Reacts to Apple and Google Teaming on Gemini-Powered Siri

Monday January 12, 2026 11:38 am PST by
Elon Musk today expressed concern about Apple and Google partnering on a more personalized version of Siri powered by Google's generative AI platform Gemini. "This seems like an unreasonable concentration of power for Google, given that [they] also have Android and Chrome," wrote Musk, in a post on X. Musk serves as CEO of xAI, the company behind Gemini competitor Grok. It is unlikely...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...

Top Rated Comments

DanielDD Avatar
66 months ago
I personally think Apple should apply the 15% rate for the first million, and 30% for any revenue after that. That way there's no need to register nor a need to have an approval process. But this is a step in the right direction :)
Score: 14 Votes (Like | Disagree)
subi257 Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
Do you have any idea what it costs to run and maintain the backend infrastructure? storage servers (servers at that level have a 3-5 year life), The electric it takes to run said servers and the electric for the A/C to keep them cool? Running a business like that is not a retail store. I responsible for support of a video server system for video editing in a video production/post production and a chassis of 200TB gets EOL'd every 4-5 years....at $103k each and we have 4 of them. I can't even imagine how many EXEBYTES they have. We also use 'AWS S3 buckets' for some online editing capabilities and it cost 10's of thousands a year. I am told by some freelance engineers that I know who work in broadcast that the NFL has around 4 petabytes of storage and MLB has around 11 petabytes.

As far as "keeping the markets fair" not to sound like an ******* but, if run a business and it's mine, who is anybody to tell me what I can charge and be allowed to make. It's my business and if you don't like my prices go somewhere else. If I can't charge what I want, I could say screw it and shut it down.....just my thought as a business in a capitalist country, not saying it's right or not.
Score: 13 Votes (Like | Disagree)
Brandon42 Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
You’d hate to find out how little coffee farmers get paid for the coffee beans that make your coffee then.
Score: 11 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
66 months ago
Pity it took a lawsuit to make this happen
Score: 9 Votes (Like | Disagree)
KENPHOTO Avatar
66 months ago

The fact that any "shop" can charge 30% is stupid. App Store, Steam, etc. Apple smelled that the EU legislation monster was waking up to do what the US government was unwilling or incapable of doing - keeping the markets fair.
Lol, the mark up on software in brick and mortar stores meant developers got a lot less than 70%. No one seems to mention that Apple wears the costs of iTunes card sales as well. If you buy an iTunes card at 20% off, that 20% discount doesn’t come out of my 70%, it comes out of Apple’s.
Score: 9 Votes (Like | Disagree)
Brandon42 Avatar
66 months ago

The fact the commission rate goes up the more successful you are is asinine.
It is not an uncommon practice. Think of it as a discount and then the normal rate begins. Many platforms offer a discounted starting tier. Microsoft and Amazon cloud computing are both good examples.
Score: 7 Votes (Like | Disagree)