Apple Now Letting Developers Enroll for Reduced 15% App Store Fees

Apple in November announced a new App Store Small Business Program that lowers App Store fees for small business owners and independent developers to 15 percent, down from the standard 30 percent. The program is set to launch on January 1, 2021, and as of today, eligible developers are able to sign up.

app store 15 percent feature
Apple has launched an App Store Small Business Program website that has all of the information that developers need to know, along with signup tools. The program is open to all developers who earn less than $1 million from the ‌App Store‌ in a calendar year, which applies to 98 percent of developers, according to a recent analysis.

When initially announcing the program, Apple promised to provide developers with more information, and has today done so through the ‌App Store‌ Small Business Program website. The site walks through the basics of how it works, answering questions about eligibility, app transfers, payouts, and more.

The 15 percent fee applies to paid app purchases, in-app purchases, and subscription fees, and this year, all developers who earned under $1 million from the ‌App Store‌ in 2020 are able to qualify for the program. Developers new to the ‌App Store‌ will also be able to participate.

Notably, today's information clarifies that the $1 million total applies to Associated Developer Accounts.

To participate in the program, you and your Associated Developer Accounts must have earned no more than 1 million USD in total proceeds (sales net of Apple's commission and certain taxes and adjustments) during the 12 fiscal months occurring within the 2020 calendar year, and have earned no more than 1 million USD during the current year.

It also says that app transfers are not allowed while participating in the program. Any app transfer initiated after December 31, 2020 makes a developer ineligible to participate in the program.

Apple says that developers should submit their enrollment by December 18, 2020 at 10:00 a.m. Pacific Time to receive program benefits by January 1, 2021. More information can be found on Apple's site.

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

Yoshimura Avatar
46 months ago

No, it really is ridiculous.

There is absolutely no reason you should need to apply for anything.
How Apple might know the following if developer were not required to enroll?!?!?!?

?




Attachment Image
Score: 11 Votes (Like | Disagree)
dguisinger Avatar
46 months ago
The fact that you have to enroll in this when clearly they could instantly run a report and decide who pays what rate is ridiculous.
Score: 10 Votes (Like | Disagree)
Savage Avatar
46 months ago
Does anyone think the crushed App Store icon is some pretty slick editing?



Attachment Image
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
46 months ago

The fact that you have to enroll in this when clearly they could instantly run a report and decide who pays what rate is ridiculous.
Ridiculous? No, it's not. The terms and conditions have changed and the applicant must agree to them. Not a biggie. Though I suspect some here will believe there's something nefarious going on.
Score: 7 Votes (Like | Disagree)
citysnaps Avatar
46 months ago

Way to put words in my mouth.
I said they change the terms and conditions ALL THE TIME. They don't force developers to re-enroll their apps when they do, their terms of service says you automatically accept those changes.
Not a problem. If you find the process too onerous, simply do nothing.

As an aside, a developer up above said it took one minute to enroll. I suspect he/she was motivated going forward, rather than complaining about the process.
Score: 6 Votes (Like | Disagree)
tribeaumes Avatar
46 months ago
Y’all are annoying. Stop your complaining and just apply. Apple didn’t have to offer anything to begin with.
Score: 5 Votes (Like | Disagree)