Apple Shares Praise From Developers Happy With 15% App Store Fee Cut

Apple last week announced the launch of a new App Store Small Business Program that will see the company lowering its ‌App Store‌ fees for small business owners and independent developers. On January 1, 2021, all developers who earn less than $1 million from the ‌App Store‌ will pay a 15 percent commission to Apple instead of the standard 30 percent.

app store 15 percent feature
Apple today shared a press release that has a long list of quotes from app developers who are pleased with the changes. Apple has said that the new ‌App Store‌ Small Business Program will benefit the "vast majority" of developers, providing them with more revenue to grow their teams and improve their apps.

From Christian Selig, developer of the Apollo app for Reddit:

"This made my morning. This will legitimately help so much. It'll make decisions like hiring on extra help, or acquiring better gear, going to conferences, doing more advertising, etc., much easier to justify, and it really means a lot to me that Apple is doing such an awesome thing! It's going to help my business a ton."

From Curtis Herbert, developer of Slopes Ski & Snowboard:

"I was very excited to wake up to the news. This translates to a 21 percent increase in revenue for us, which is huge. It lowers the bar for new developers trying to start a business. As COVID has hit many of us hard this year, this is a much-needed break that will help many of us weather the storm."

The quotes from Apple heap praise on the ‌App Store‌ fee drop, but some developers who earn more than $1 million from the ‌App Store‌ have been less pleased.

Spotify said that Apple's fee change demonstrates that "‌App Store‌ policies are arbitrary and capricious," while Epic Games CEO Tim Sweeney said that Apple is "gerrymandering the community with a patchwork of special deals" with the program.

Basecamp CTO David Heinemeier Hansson, known for his outspokenness over the "Hey" email app controversy, said that "Machiavelli would be proud" and that Apple was attempting to "paint any developer making more than $1m as greedy."

All app developers who earned under $1 million in 2020 qualify to join the program and get the reduced 15 percent commission rate, as do developers who are new to the ‌App Store‌. Apple's reduced commission applies to paid apps, in-app purchases, and subscriptions.

The fee changes don't benefit major companies like ‌Epic Games‌ and Spotify that have railed against Apple's ‌App Store‌ pricing, but it does provide relief for smaller app developers who have been struggling during the global health crisis.

Top Rated Comments

progx Avatar
20 weeks ago
While Apple isn't close to Epic's store rate, I think helping out the smaller companies is good win in this situation.

Of course, Epic will bellyache since it isn't helping them. They think Apple should be paying them, along with other software makers, they believe people are buying iPhones and iPad because of them. Yeah, I buy an iPhone just to play Fortnite and use ProtonMail ?
Score: 29 Votes (Like | Disagree)
szw-mapple fan Avatar
20 weeks ago

In my opinion prices won't get any cheaper though. They will take the extra profit.
That's... the whole point. It's about getting developer goodwill at the expense of a minor hit on Apple's profits. Nobody promised better prices.
Score: 29 Votes (Like | Disagree)
ChristianSelig Avatar
20 weeks ago
Hey I'm mentioned! Like legitimately, the 15% increase will make a massive difference in my life and in being able to do more things, so I really do appreciate that. It makes me excited for my other indie friends too who haven't been able to go full-time yet, who might now be able to, or at least be able to sooner.

(Also it's really cool to be in a press release haha)
Score: 16 Votes (Like | Disagree)
Wiesenlooser Avatar
20 weeks ago
This is a genius move by them. Only cutting to 15% for small developers. Essentially now it is just large corporates like Epic vs Apple, which is a morally much harder case who to side with in the public eye, alleviating pressure from them regarding regulatory intervention.

Part of why so many people sided with Epic was not because they liked Epic, but because of the feeling like Apple was nickle and dim-ing even small developer who just want to make a living.

Meanwhile, they are not losing that much revenue.
Score: 15 Votes (Like | Disagree)
vipergts2207 Avatar
20 weeks ago

Earn less than $1,000,000.00? Pay 15 percent commission.

Earn $1,000,000.00 or $1,000,000.01? Pay 30 percent commission.


Tim Cook was lying to Congress when he told Representative Henry Johnson, "We treat every developer the same."

This is clearly not the case when developers are paying different commission rates.
I believe it’s only 30% on the sales over $1M. The first $1M is still only 15%.
Score: 13 Votes (Like | Disagree)
NT1440 Avatar
20 weeks ago

Earn less than $1,000,000.00? Pay 15 percent commission.

Earn $1,000,000.00 or $1,000,000.01? Pay 30 percent commission.


Tim Cook was lying to Congress when he told Representative Henry Johnson, "We treat every developer the same."

This is clearly not the case when developers are paying different commission rates.
Are you saying Tim perjured himself? You understand how time works rights? One direction and all...
Score: 12 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...