Apple Black Friday 2020: Our Top Picks

Black Friday shopping has officially kicked off across the United States, and we've been collecting the best deals for Apple's iPads, Macs, AirPods, the HomePod, Apple Watch, and more in separate articles. In order to further streamline your Black Friday shopping this year, we've put together this quick list of our top picks of the overall best Apple-related bargains happening today.

General black friday 20 sale feature 2Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Many Black Friday deals are known to sell out fast, so keep that in mind when browsing our posts and shopping online today. If you see something you're interested in, be sure to snag it quickly.

AirPods

Update: Amazon's AirPods Pro deal is currently out of stock. We'll update this article if it comes back.

  • What's the deal? AirPods for $109.99 and AirPods Pro for $169.99
  • Where can I get it? Amazon

The AirPods with Wired Charging Case is on sale for $109.99 at Amazon today, down from $159.00. We've seen this model go down to $99 before, but it appears that this will be the cheapest price for Black Friday.

The AirPods with Wireless Charging Case is on sale for $149.99, down from $199.00. Similar to the previous model, we've seen these AirPods slightly cheaper, but Amazon's sale still appears to be the steepest discount we'll get this year.

Lastly, Amazon earlier in the week dropped the AirPods Pro to just $169.99, down from $249.00, but stock has run out. Still, Amazon says that it's working to get more stock soon and you can place your order now to lock in this solid sale before it expires, and then the AirPods Pro will ship once more stock emerges.

Apple Watch

Update: Amazon's Series 3 deals are currently out of stock. We'll update this article if they come back.

You can get the 38mm GPS Apple Watch Series 3 for $119.99 on Amazon, down from a sale price of $179.00. If you're looking for a larger model, the 42mm GPS is on sale for $149.99, down from $209.00.

These are both great deals on the Apple Watch Series 3 that were previously introduced by Walmart earlier in the week and now matched by Amazon. Anyone hunting for the latest model should take a look at Amazon's deal on the 40mm GPS Apple Watch Series 6 in Product(Red) for $329.98, down from $399.00. That's the lowest price ever for a Series 6 model.

MacBook

B&H Photo is taking $100 off the M1-enabled 256GB 13-inch MacBook Pro, available for $1,199.00, down from $1,299.00. This is $50 lower than Amazon's current sale on the M1 MacBook Pro, and now the lowest price we've ever tracked. The 512GB model is available for $1,399.00, down from $1,499.00, another lowest-ever price.

The M1-enabled 256GB MacBook Air is available for $899.00, down from $999.00; while the 512GB model is on sale for $1,149.00, down from $1,249.00.

For more sales on older models of the MacBook Pro and MacBook Air, be sure to read our full post on Black Friday deals for the Mac.

iPad

This Black Friday is a great opportunity to save on the 2020 iPad Pro, with Amazon and B&H Photo taking up to $150 off 12.9-inch and 11-inch models, introducing new lowest-ever prices across the board. Prices start at $729.00 for the 128GB Wi-Fi 11-inch iPad Pro ($70 off), and there are markdowns on nearly every 11-inch model.

Similarly, sale prices for the 12.9-inch iPad Pro start at $899.00 ($100 off), and you'll find discounts across both Wi-Fi and cellular options. Besides Amazon, some of these offers can be found on B&H Photo, and to a more limited extent at Best Buy.

Additionally, the 32GB Wi-Fi 10.2-inch iPad is on sale for $279.99 at Best Buy, down from $329.00. Best Buy has a few solid prices on the new iPad, including cellular models, and all prices are all-time-low sales.

The 64GB Wi-Fi iPad mini 5 is $334.99 on Amazon, down from $$399.00.

Powerbeats Pro

  • What's the deal? Powerbeats Pro down to the lowest price of $159.99 ($90 off)
  • Where can I get it? Target and Best Buy

Target and Best Buy are discounting the Powerbeats Pro to a notable low price of $159.99 this Black Friday. This $90 sale is the lowest we've ever seen for the workout-focused Bluetooth headphones, but it's only available in select colors.

Apple Gift Card

  • What's the deal? If you purchase a $100 Apple Gift Card, you can get a $20 Best Buy or Target gift card
  • Where can I get it? Target and Best Buy

Ever since Apple made the switch to the unified "Apple Gift Card," it effectively killed the popular 20 percent discount on iTunes gift cards. Don't expect straight discounts to return to the new Apple Gift Card in 2020, but you can expect the next best thing: credit at a retailer like Target or Best Buy.

At both of these stores next week, if you purchase a $100 Apple Gift Card, you'll receive a $20 gift card that can be used at each respective retailer. This is far from as good a deal as the straightforward cash discounts seen in the iTunes gift card era, but if you plan on making a lot of purchases at Target or Best Buy next week, you could at least put the $20 toward more holiday shopping.

More Deals

Individual 'Best Deals' Posts

Store Specific Deals

Roundups

To delve even deeper into Black Friday shopping, use the lists above to discover all of our Black Friday coverage in individual posts, spotlight posts, and in our full roundups. Lastly, be sure to keep an eye on the MacRumors homepage and Twitter feeds throughout the day (and of course for Cyber Monday) as more deals emerge.

Related Roundups: Apple Black Friday, Apple Deals
Related Forum: Community Discussion

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...

Top Rated Comments

Jaro65 Avatar
65 months ago
Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Score: 9 Votes (Like | Disagree)
B4U Avatar
65 months ago
AirPods at $98 (AND legally tax free) for active duty and honorable discharged veterans.
https://www.shopmyexchange.com/apple-airpods-with-charging-case/1868769
Score: 4 Votes (Like | Disagree)
FightTheFuture Avatar
65 months ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Sometimes is an understatement. It was very rare to see 20% off iTunes gift cards. 15% was more likely, which came in certain times of the year. Keep in mind that the Apple Gift Card can be used on everything Apple - so you could build up a balance that could be offloaded at the Apple store. The $20 at Target can be used on things like groceries, so it's still a good deal.

If you want to buy iTunes movies and shows cheap, use the CheapCharts app. I follow the practice of buying movies at $5, since it's close to rental price.
Score: 3 Votes (Like | Disagree)
trainwrecka Avatar
64 months ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
Same for me. I would buy a couple hundred in cards around this time and spend them on various things through the year. Oh well...
Score: 2 Votes (Like | Disagree)
jz0309 Avatar
65 months ago

Really too bad that the 20% discount that used to be sometimes available on iTunes gift cards is gone. Made me feel better about buying the movies on iTunes. I noticed that now that it's gone, I do spend less money on iTunes. So, maybe...good for me, not so good for Apple.
same here ...
Score: 2 Votes (Like | Disagree)
kycophpd Avatar
65 months ago
Just a tip for Target - do each $100 gift card as a separate purchase. I did 4 different transactions for a total of $400 in Apple gift cards. I received 4 $20 gift cards for target in my account two days later. If you do any higher amount on the Apple gift card, you are limited to $20. So a $500 gift card still only gets you a $20 target card.
Score: 1 Votes (Like | Disagree)