Apple's Services Revenue Hits New All-Time High of $14.5 Billion in Q4 2020

Apple's services category, which includes iTunes, the App Store, Mac App Store, Apple Music, Apple Pay, AppleCare, Apple TV+, Apple Arcade, Apple News+ and more, continues to see major growth each quarter.

appleservices
According to today's earnings report covering the fourth fiscal quarter of 2020 (third calendar quarter), Apple's services segment brought in $14.5 billion, up from $12.5 billion in the fourth fiscal quarter of 2019.

Over the course of the last fiscal year, services earned $53.8 billion, up from $46.3 billion in fiscal 2019.

Apple's number of paid accounts reached a new all time high with double digit growth, and paid subscriptions grew more than 35 million compared to last quarter. Apple now has 585 million paid subscribers, up 135 million from a year ago.

Apple has plans to add to its services offerings, with new products coming as soon as tomorrow. Apple One will offer bundles of services like ‌Apple Music‌, ‌Apple Arcade‌, and ‌Apple TV‌+ at reduced prices, while Fitness+ is a new $9.99 per month service that will provide guided workouts to Apple Watch users.

Apple One is launching on Friday, October 30, and Apple Fitness+ is launching later this quarter.

Popular Stories

Beyond iPhone 13 Better Triad

Apple's 20th Anniversary iPhone May Finally Go All Screen

Tuesday April 15, 2025 6:31 am PDT by
Apple is preparing a "bold" new iPhone Pro model for the iPhone's 20th anniversary in 2027, according to Bloomberg's Mark Gurman. As part of what's being described as a "major shake-up," Apple is said to be developing a design that makes more extensive use of glass – and this could point directly to the display itself. Here's the case for Apple releasing a truly all-screen iPhone with no...
iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

iPhone 17 Pro Launching Later This Year With These 12 New Features

Sunday April 13, 2025 7:52 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iOS 19 Roundup Feature

iOS 19 Will Add These New Features to Your iPhone

Tuesday April 15, 2025 7:37 am PDT by
The first iOS 19 beta is less than two months away, and there are already a handful of new features that are expected with the update. Apple should release the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key...
CarPlay Hero

Apple Releases Wireless CarPlay Fix

Wednesday April 16, 2025 11:28 am PDT by
If you have been experiencing issues with wireless CarPlay in your vehicle lately, it was likely due to a software bug that has now been fixed. Apple released iOS 18.4.1 today, and the update's release notes say it "addresses a rare issue that prevents wireless CarPlay connection in certain vehicles." If wireless CarPlay was acting up for you, updating your iPhone to iOS 18.4.1 should...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday April 17, 2025 4:12 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Apple 2025 Thumb 1

10 Products Still Coming From Apple in 2025

Friday April 11, 2025 4:14 pm PDT by
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then. We've rounded up a list of everything that we're still waiting to see from Apple in 2025. iPhone 17, 17 Air, and 17 Pro - We get...
iOS 18

Apple Releases iOS 18.4.1 With Bug Fixes

Wednesday April 16, 2025 10:11 am PDT by
Apple today released iOS 18.4.1 and iPadOS 18.4.1, minor updates to the iOS 18 and iPadOS 18 operating systems that came out last September. iOS 18.4.1 and iPadOS 18.4.1 come two weeks after the launch of iOS 18.4 and iPadOS 18.4. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There have been complaints about ...
iPhone 6s MacRumors YouTube

Apple Says These Products Are Now Vintage

Tuesday April 15, 2025 9:53 am PDT by
Apple today updated its vintage products list to add the 2018 Mac mini and the iPhone 6s, devices that will get more limited service and repairs now that they are considered vintage. The iPhone 6s initially launched in 2015, but Apple kept it around as a low-cost device until 2018, which is why it is only now being added to the vintage list. The iPhone 6s had Apple's A9 chip, and it was...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4.1 With Bug Fixes

Wednesday April 16, 2025 10:16 am PDT by
Apple today released macOS Sequoia 15.4.1, a minor update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4.1 comes two weeks after the launch of macOS Sequoia 15.4. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. According to...

Top Rated Comments

Baymowe335 Avatar
58 months ago
Beast mode. The services story continues...almost 17% growth.
Score: 3 Votes (Like | Disagree)
SirithX Avatar
58 months ago

I mentioned this in another thread, but I believe $5 billion of that is the quarterly payment from Google for making it the default search engine in Safari and Siri.
Definitely. This fact has made some investors a bit less bullish when it comes to Apple's services outlook.
Score: 2 Votes (Like | Disagree)
crcuilla Avatar
58 months ago

I mentioned this in another thread, but I believe $5 billion of that is the quarterly payment from Google for making it the default search engine in Safari and Siri.
Interesting. It wouldn't be surprising. I'd consider it a bit disingenuous too.

I wonder how much is AppleCare too.

I get the picture they're trying to paint ("we're not just an iPhone company"). But, it would be interesting to see how much of that services revenue is tied directly to iPhone (and then Mac). This is somewhat understandable. They're building an ecosystem. But they previously tried to make the case (I can't find the quote) that a good chunk of this new services business was independent of iPhone. It's not. We know it.

They're trying to make the case while they try to build out an actual services business. That's all well and fine. But stockholders who are seeing services as a key growth area might be aware that it could be a bit of a "potemkin village" right now.
Score: 1 Votes (Like | Disagree)
SnakeEater1993 Avatar
58 months ago
services will surpass iphones sales one day...
Score: 1 Votes (Like | Disagree)
LegCortex Avatar
58 months ago
I mentioned this in another thread, but I believe $5 billion of that is the quarterly payment from Google for making it the default search engine in Safari and Siri.
Score: 1 Votes (Like | Disagree)
whatgift Avatar
58 months ago
This is where Apples innovation is really showing, they understand the future is in services not hardware.
Score: 1 Votes (Like | Disagree)