New iPad Air Marketing Materials Hit Retail Stores, Suggesting Imminent Launch
Last month Apple unveiled a redesigned iPad Air with slimmer bezels that it said would become available in October, but it didn't give an exact date for when it would start taking orders. With October now upon us, there are indications that the new iPad Air could launch imminently, rather than later on in the month.
According to a tweet late on Wednesday from well-connected Bloomberg reporter Mark Gurman, "Apple marketing materials for the new iPad Air are starting to land at retail stores, suggesting a launch sooner rather than later."
The new iPad Air is the first Apple device with Touch ID built into the power button. That has allowed Apple to add a fully laminated 10.9-inch Liquid Retina display with True Tone, P3 wide color support, and an anti-reflective coating.
It's also the first time Apple has debuted a new AXX-series chip in an iPad before an iPhone. The new iPad Air is powered by the new 5nm-based, six-core A14 Bionic chip for up to 40 percent faster performance and up to 30 percent faster graphics than the previous-generation iPad Air. It's the same chip expected to be used for the iPhone 12 and iPhone 12 Pro models, which are expected to be announced this month.
Apple's iPad Air is also the first iPad to offer unique color options similar to iPhone colors. The iPad Air is available in silver, space gray, rose gold, green, and sky blue.
Like the iPad Pro, the new iPad Air features a USB-C port instead of a Lightning connector, and similarly features a 12-megapixel rear camera for higher-resolution photos and 4K video recording.
The new iPad Air will be available on Apple.com and the Apple Store app in 30 countries and regions when it launches. Wi-Fi models will start at $599, while cellular models will start at $729, with 64GB and 256GB storage capacities available.
Popular Stories
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes.
With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID.
If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
