Apple's September 15 Event Said to Be Focused on iPad and Apple Watch, Not iPhones

Apple this morning announced an event that's set to be held on September 15, and since Apple holds an iPhone-focused event every fall one might assume that the upcoming event will see the unveiling of the iPhone 12 lineup, but Bloomberg's Mark Gurman suggests that's not the case.

iPad and watch soon 4real 2
According to Gurman, Apple will not announce the ‌iPhone‌ until October, which means the September event could instead feature new iPads and Apple Watch models. BuzzFeed's John Paczkowski has confirmed in a tweet that says "Don't hold your breath for the new ‌iPhone‌."

A September event that does not include the new ‌iPhone‌ models would be unusual, but this year's ‌iPhone‌ lineup is delayed, as Apple confirmed in July. Apple is expecting the ‌iPhone‌ 12 models to launch a couple of weeks later than normal, with the devices set to debut in October rather than September.

The ‌iPhone‌ 12 launch is also expected to be staggered with the more affordable models coming out ahead of the Pro models, and that further delay could be another reason why Apple might want to hold an ‌iPhone‌ announcement until October.

Apple is working on the Apple Watch Series 6, which is expected to feature blood oxygen monitoring as a major new addition. There have also been multiple rumors of a 10.8 to 11-inch iPad model with an edge-to-edge display and Touch ID either built into the Power button or the display, and that device is expected to be an iPad Air.

If there's no ‌iPhone‌, we could also see other rumored products like the first Arm-based Mac (which is rumored to be a 13-inch MacBook Pro), over-ear "AirPods Studio" headphones, AirTags, and a smaller HomePod, all of which have been rumored for a fall launch.

The September 15 event could also see the release of iOS 14, watchOS 7, tvOS 14, and macOS Big Sur, which have been in beta testing since June.

Related Roundups: Apple Watch 10, iPad Air
Related Forum: iPad

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...

Top Rated Comments

RalfTheDog Avatar
63 months ago
I have it on very good authority that a new 12.9 inch iPad Pro will be announced. How do I know, my new one just arrived today and I always get a new one moments before they announce.
Score: 40 Votes (Like | Disagree)
kycophpd Avatar
63 months ago
Time Flies = Watch Air

new Watch
new IPad Air
Score: 27 Votes (Like | Disagree)
Mr. Awesome Avatar
63 months ago
That seems odd, but so has everything in the year 2020.
Score: 27 Votes (Like | Disagree)
ghostface147 Avatar
63 months ago
Just as long as we get a date for iOS 14. I doubt they will wait until October to release it. Maybe the end of September.
Score: 12 Votes (Like | Disagree)
ediks Avatar
63 months ago
*angry noises* it is what it is, but i would prefer to see them next week even if they would ship them in november
Score: 8 Votes (Like | Disagree)
thomasluke231 Avatar
63 months ago

Has an iPhone ever been announced after the summer?
iPhone 4s event in October 2011
Score: 7 Votes (Like | Disagree)