'Today at Apple' Expands With Over 50 New Sessions Focused on Skills, Walks, and Labs
The new sessions, being added to the Today at Apple page alongside the announcement, relate to Skills, Walks, and Labs.
Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.
Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.
Today at Apple launched in May 2016 at Apple Union Square in San Francisco and expanded to Apple Stores worldwide a year later. The program offers free, hands-on creative and educational sessions related to topics such as photography, videography, music, coding, gaming, and art.
An example of an existing session is the Photo Walk, in which an Apple employee guides a group of people on a walk while providing iPhone photography tips. Another is the Kids Hour session Maze Challenge that tasks kids with programming Sphero robots to navigate a maze on the Apple Store floor.
Today at Apple also incorporates lessons from Apple's free Everyone Can Code and Everyone Can Create curriculums and tools such as Final Cut Pro X, Logic Pro X, and the Swift Playgrounds app for iPad.
Speaking at an October 2018 event in Brooklyn, Apple's retail chief Angela Ahrendts said Apple Stores have combined to host over 18,000 Today at Apple sessions per week, with the help of over 70,000 employees.