Apple Expected to Switch to All-OLED iPhone Line-up by 2020

Apple could drop LCD displays for its 2020 iPhones in favor of an all-OLED line-up, a new report today claims. From the Wall Street Journal (paywall):

iphonexsxsmax

Apple is likely to drop LCD displays altogether in its 2020 iPhone lineup in favor of organic light-emitting diode displays that allow for more flexible handset design, people familiar with the production plans have said.

This isn't the first time we've heard that Apple is considering dropping LCD models from its line-up in order to make a complete shift to OLED displays in 2020.

WSJ suggested the possibility earlier this month, but today's report gives the rumor more clout by claiming that Apple LCD panel supplier Japan Display is seeking investor help that will put it on firmer ground before the switch to OLED-only iPhones takes place.

Japan Display Inc. is in advanced talks with Taiwan's TPK Holdings Co. and Chinese state-owned Silk Road Fund about an investment that would include a stake of about 30% with the possibility of greater control later, people familiar with the matter said.

The bailout is also said to be partly in response to less-than-stellar sales of iPhone XR, which uses the liquid-crystal displays that Japan Display specializes in. More than half of Japan Display's revenue in the year ended March 2018 came from Apple, so the supplier is acutely sensitive to sales that fall short of the tech giant's expectations.

Multiple reports claim Apple has recently asked its partners to cut down on all ‌iPhone‌ production. Apple has also dropped the price of ‌iPhone‌ XR in China to try and spur additional sales.

The price drops and the production cut follow a recent Q1 2019 guidance downgrade, with Apple expecting revenue of $84 billion during the quarter. That's a year-over-year decline and a drop from the $89 to $93 billion revenue guidance Apple provided in November.

A report in May 2018 claimed Apple's transition to a full OLED ‌iPhone‌ line-up would be complete in 2019, but a group of analysts quickly responded to the report and argued that the 2019 timeframe was likely inaccurate.

Apple has been working to bolster its OLED display supply chain for diversification purposes and to cut down its reliance on Samsung, the company that has supplied displays for the ‌iPhone‌ X, ‌iPhone‌ XS, and ‌iPhone‌ XS Max.

Apple has reportedly pushed LG Display to build out its OLED display production facilities, and has even purchased equipment to build an OLED panel research and development site in Taiwan.

Rumors point to a similar ‌iPhone‌ lineup in 2019 as last year, perhaps with a continuation of both the ‌iPhone‌ XS and XR devices, with rumors suggesting we'll see 5.8 and 6.5-inch OLED iPhones along with a 6.1-inch LCD ‌iPhone‌.

Related Forum: iPhone

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...

Top Rated Comments

Stuey3D Avatar
70 months ago
Looks like quite a few people won’t be upgrading from the XR until Micro LED becomes a thing as the PWM in OLED screens can mess with peoples eyes as evidenced by the 99 page thread on this forum on the subject.

Traded in my X for an XR and my regular evening eyestrain and headaches have now gone thankfully.

OLED is nice but certainly not worth the pain of owning it.

Apple acknowledges that PWM can cause migraines in a certain subset of the population, but are now effectively saying that we aren’t good enough to own iPhones in future.
Score: 21 Votes (Like | Disagree)
Woyzeck Avatar
70 months ago
Apple Expected to Switch to All-SSD Mac Line-up by 2030
Score: 19 Votes (Like | Disagree)
Wig321 Avatar
70 months ago
Please no. Goodbye apple if this happens. Went from iPhone X to 8 plus because OLED is not for me
Score: 11 Votes (Like | Disagree)
majkom Avatar
70 months ago
PWM hell everywhere, thanks but no thanks
Score: 10 Votes (Like | Disagree)
ThatiPhoneKid Avatar
70 months ago
It makes a lot of sense and the OLED display is gorgeous
Score: 7 Votes (Like | Disagree)
aevan Avatar
70 months ago

So your point is essentially that uninformed consumers are falling for it. Well done Apple, I guess.
No, his point is that Apple haters on this forum like to over exaggerate or follow a false narrative just because they can’t stand Apple.
Score: 7 Votes (Like | Disagree)