Apple to Donate $1 Million Towards Southern California Wildfire Recovery Efforts

Apple has announced that it will be donating $1 million to aid recovery and rebuilding efforts in Southern California following a series of devastating forest fires that have caused billions of dollars in damage.


"Our thoughts are with all those affected by the fires in Southern California, including our colleagues, friends and their families," an Apple spokesperson said, in a statement provided to KTLA reporter Rich DeMuro.

Apple also usually facilitates Red Cross donations from the public through iTunes in these situations, but it has yet to do so.


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13 months ago
1 million when the company is worth almost 1 trillion?
Rating: 10 Votes
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13 months ago

1 million when the company is worth almost 1 trillion?

They are a company. Not a charity. They still donate for every natural disaster that happens anywhere in the world. Do you want them to donate 10 or 100 million for every natural disaster that happens all over the world?
Rating: 8 Votes
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13 months ago

1 million when the company is worth almost 1 trillion?

They aren’t required to donate anything.
Rating: 8 Votes
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13 months ago
Good on them but by comparison that'd be like the average Joe donating a quarter.
Rating: 7 Votes
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13 months ago

1 million when the company is worth almost 1 trillion?


How much did you donate?
Rating: 5 Votes
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13 months ago
I wish California would get more rain.
Rating: 4 Votes
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13 months ago

Didn't say they were but based on how much they're worth should it be a news story? I can donate $0.10 and that would put me on par with percentage of total money donated with Apple. Where's my news story?


A million dollars may not be a big portion of Apple's total holdings, but it's still a hell of a lot of money. I'm not sure what amount of money Apple should give for you to deem it "newsworthy", but whatever it is, it's probably an unrealistic precedent for Apple to set for themselves. If they donated, say, $50 million to this disaster, then they would be under pressure to donate a similar amount of money every other time they donate to disaster relief (which is often). That isn't very sustainable, and they are under absolutely no obligation to donate even a single penny to any disaster relief. So please stop complaining about Apple giving millions of dollars to disaster relief funds.
Rating: 4 Votes
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13 months ago

I'm sure you're imparting relevant information. I just have no idea what that info is. AG in the SJV. Ex 90+... :confused:
Google translate came back with nothing.:p:D

I think he means "agriculture" in the San Joaquin Valley of California. That whole central valley area uses a lot of water growing crops.
Rating: 4 Votes
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13 months ago

California is really messed when it comes to this kind if tragedy. What I don’t understand is that the entire state has the most active regulations when it comes to climate change, even back in the day when global warming was a thing. They always get to have an environmental friendly stuff from lawn mowers to cars and buildings. Despite all the regulations you always hear California drought, floods and wildfires every single year. Is it the state is just being unlucky when it comes to natural disasters?


What's so difficult to understand? One state cannot change the entire course of the global climate. In addition, California's climate has always been drier and has always faced reoccurring droughts for centuries. The state relies on El Nino for rain and replenishing of its aquifers. The climate change regulations have to do with being environmentally conscious especially when Los Angeles air in the 50's thru the 80's used to be egregiously poisonous.
Rating: 3 Votes
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13 months ago
Good move on Apple here. The other article by Apple moving to block shareholders voting on such environmental matters is odd, but it’s in good faith and this is one way to show for that.

After so many years of wildfires in California, maybe some sort of infrastructure or pre plan should be looked into for the future droughts and escalated heat that causes such fires.

I feel for those families affected.
Rating: 2 Votes
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