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Apple Shares Three New Soccer-Themed 'Shot on iPhone' Videos

Thursday July 5, 2018 9:25 pm PDT by Juli Clover
Continuing on with its World Cup-themed content, Apple this evening uploaded three new soccer-related videos in its popular "Shot on iPhone" series to its YouTube channel, showcasing iPhone-captured content from Australia, Japan, and Berlengas Island, off the coast of Portugal.

The first video, "The Heart of Australia," features Aboriginal girls playing soccer, while the second video, "The 'Wa' of Soccer," features a group of monks playing a soccer match in Yatsushiro City in Kumamoto, Japan.

The Heart of Australia. Finding happiness through soccer, Aboriginal girls embrace the sport to create new opportunities for themselves. We get a glimpse inside their cultural heritage and how the community preserves and celebrates its identity.

We acknowledge the traditional custodians of the land, the Ntaria people of the Arrernte nation and their elders past and present. We acknowledge the land on which we gather, Arrernte country.
The 'Wa' of Soccer. A soccer match is an embodiment of life's struggles in 90 minutes. A group of monks play to connect with the local community, keep fit, and respect the 'wa' -- the peaceful unity and conformity within a social group.
The third video highlights the Berlengas Island Cup, where two rival Portuguese soccer teams (Baleal vs. Peniche) travel the Berlengas Islands to play a game on neutral territory.

Berlengas Island Cup 2018. Rival teams refuse to play on the other's pitch. They agree to play on neutral territory, the Berlengas islands off the Atlantic coast of Portugal, seven miles from the mainland. The Berlengas Island Cup 2018 hosts Baleal vs. Peniche. It's a historic match to decide who is champion of the sea and soccer pitch.
All three videos, like other photos and videos in the "Shot on iPhone" series, were captured using an iPhone, though Apple does not specify which of its iPhones was used to make each video.

Apple has been running its "Shot on iPhone" campaign in various forms since the launch of the iPhone 6, relaunching it each year for the iPhone 6s, iPhone 7, iPhone 8, and most recently, the iPhone X. Apple's "Shot on iPhone" content spans videos, photos shared on various social networks, billboards, and more.

Tag: Shot on iPhone
[ 60 comments ]


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and 1989 others
11 weeks ago
Football*
Rating: 29 Votes
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Spongmincer
11 weeks ago

Football*

This
Rating: 8 Votes
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Winni
11 weeks ago

I'd really rather they spend marketing on assuring the pro users that they're working on things for them. The pro market is what made Apple.


A case could be made that the Pro market is what held Apple back all these years. The company only became really financially successful when it turned itself into a consumer-oriented gadget factory.
Rating: 7 Votes
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honglong1976
11 weeks ago
"additional equipment and software used" right at the end

Wonder what the equipment was? professional camera, gimbal, etc! :)
Rating: 5 Votes
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dumoore
11 weeks ago
I'd really rather they spend marketing on assuring the pro users that they're working on things for them. The pro market is what made Apple.
Rating: 5 Votes
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Rocko99991
11 weeks ago
Yes, shot on an iPhone, with $30,000 rigs.
Rating: 5 Votes
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tele-fragd
11 weeks ago

Football*

I know you jest, but too many people in Australia would assume you're talking about Australian Rules Football, hence why it makes sense to call it soccer here. The same goes for American Football.

FWIW the term 'soccer', traditionally refers to 'Assocation Football' (as opposed to 'Rugby Football') and as much as my fellow Brits would be in denial about it, it's slang that was in wide use in England until the mid '90s. Football and soccer were used interchangeably. Soccer eventually fell out of general use.
Rating: 5 Votes
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swingerofbirch
11 weeks ago
Saying this is shot on iPhone is sort of like attaching a Mac Pro to the wing of an airplane and saying it's one of the turbines.

There's definitely some equipment being used that's more expensive than the iPhone itself to produce those videos. I'm not sure how much the lenses would cost (impressively wide angle without too much distortion), but I'm sure they used professional quality microphones as well that would cost a good bit.

I would imagine it's more of an inelegant Frankenstein solution to come up with pro video using an iPhone than using a standard high-end camera solution.

All this really shows is that modern smartphones, not unique to the iPhone, have fairly decent sensors when provided enough light. It's not representative of a final product a consumer using an iPhone would create.
Rating: 4 Votes
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Applemaniac7
11 weeks ago
Loving how on the bottom of these type of adverts they say in small letters that extra equipment was used. Brilliant!!
Rating: 4 Votes
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alpi123
11 weeks ago
There is no way this has been shot with an iPhone. There isn't a lens on the market, suitable for iPhones, that could produce such close-up shots without distortion, nor such a good dynamic range. These scenes are likely shot with a professional camera and the rest with an iPhone.
Rating: 4 Votes

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