Apple Relaunches 'Shot on iPhone' Marketing Campaign for iPhone 6s
Apple yesterday relaunched its "Shot on iPhone" advertising campaign, showcasing a selection of impressive still photos taken using its iPhone 6s and iPhone 6s Plus handsets.
According to TIME, the new ad campaign comprises 53 images from 41 amateur and professional photographers from around the world. Each photo shot on Apple's flagship phones is set to appear on billboards across 85 cities in 26 countries.
Shot on the iPhone 6s Plus and processed with VSCOcam (Photo: Erin Brooks)
The move follows
last year's "Shot on iPhone 6" photography campaign, which featured a selection of filtered and unfiltered still images sourced from social media feeds. That campaign began with a gallery of photos on Apple's homepage, before rolling out across print media, transit station posters and billboards worldwide.
While the 2015 ads featured a range of photographic subjects from landscapes to extreme close-ups, this year Apple has chosen to focus on portraits.
One of the photographers featured in the latest campaign is Erin Brooks, whose portrait of her three-year-old daughter (above) shot on an iPhone 6s Plus was posted on Instagram and picked by Apple. Brooks told TIME:
I honestly couldn’t believe that they contacted me. Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.
The iPhone marketing push comes just weeks after Apple reintroduced its global "Start Something New" campaign, which features an online gallery of creative work made by artists using Apple products and apps.
Popular Stories
Following over three months of beta testing, iOS 18 was finally widely released to the public on Monday, September 16. The update is available in the Settings app under General → Software Update on the iPhone XS and newer. Below, we have highlighted eight key new features included in iOS 18, and Apple shared a complete list of new features and changes last week. Note that Apple...
It's that time of year again. Apple is about to release iOS 18, which promises to bring a range of new features and improvements to iPhones worldwide. It's Apple's biggest software update of the year, and the company is expected to release it sometime today – Monday, September 16. Based on past releases, the update is likely to drop at around 10:00 a.m. Pacific Time/1:00 p.m. Eastern...
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. In his Power On newsletter today, Bloomberg's Mark Gurman reiterated...
Apple has seemingly leaked the rumored next-generation Mac mini with five USB-C ports, according to a code change within Apple software that was discovered today by MacRumors contributor Aaron Perris. The code refers to an unreleased Mac mini model with an Apple silicon chip and five ports, which lines up with a previous report from Bloomberg's Mark Gurman that said the next Mac mini will be ...
Apple analyst Ming-Chi Kuo today said demand for the iPhone 16 Pro and iPhone 16 Pro Max has been "lower than expected" since the devices became available to pre-order in the U.S. and dozens of other countries on Friday. Kuo said his data is based on a "supply chain survey" and shipping estimates listed on Apple's online store. Kuo estimated that sales of all four iPhone 16 models reached...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different – already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
