Apple Relaunches 'Shot on iPhone' Marketing Campaign for iPhone 6s

Apple yesterday relaunched its "Shot on iPhone" advertising campaign, showcasing a selection of impressive still photos taken using its iPhone 6s and iPhone 6s Plus handsets.

According to TIME, the new ad campaign comprises 53 images from 41 amateur and professional photographers from around the world. Each photo shot on Apple's flagship phones is set to appear on billboards across 85 cities in 26 countries.

Shot on iPhone 6s campaign

Shot on the iPhone 6s Plus and processed with VSCOcam (Photo: Erin Brooks)

The move follows last year's "Shot on iPhone 6" photography campaign, which featured a selection of filtered and unfiltered still images sourced from social media feeds. That campaign began with a gallery of photos on Apple's homepage, before rolling out across print media, transit station posters and billboards worldwide.

While the 2015 ads featured a range of photographic subjects from landscapes to extreme close-ups, this year Apple has chosen to focus on portraits.

One of the photographers featured in the latest campaign is Erin Brooks, whose portrait of her three-year-old daughter (above) shot on an iPhone 6s Plus was posted on Instagram and picked by Apple. Brooks told TIME:

I honestly couldn’t believe that they contacted me. Photography for me, has been a huge creative outlet. It has taught me so many things about telling a story with an image, capturing someone’s personality, and it helped me move out of my postpartum depression… Taking photos of my daughters, and their blossoming connection of sisterhood, helped me get well. I started to notice the pure beauty of my life, and connect with it, and with them, on an even deeper level.

The iPhone marketing push comes just weeks after Apple reintroduced its global "Start Something New" campaign, which features an online gallery of creative work made by artists using Apple products and apps.

Related Forum: iPhone

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...

Top Rated Comments

Rogifan Avatar
123 months ago
Yeah because the shots in the commercials couldn't be shot on any other phone?
So no smartphone maker should advertise their camera because all smartphones have decent cameras?

i know but they insinuate it...hence the shot on an iphone. What makes it different? I mean I take my 6s+ everywhere and use it to take shots. But what makes it different? The commercial make no mention of anything that makes the shots different. No specific features that could only be done while using an iphone.
The point is they were taken with an iPhone, not something else. These weren't special photographs Apple commissioned, they're curated from social media. All Apple's campaign is saying is look at the amazing photos people have taken with their iPhone.
Score: 17 Votes (Like | Disagree)
bstpierre Avatar
123 months ago
Who said that? I sure didn't. I would rather them focus on the features that make using an iphone different.
I think what they are trying to show is that the iPhone is as good as any other camera. Not that it is better than any other smartphone. They are doing this by showing people's photos versus spouting off specifications.
Score: 10 Votes (Like | Disagree)
DFierce Avatar
123 months ago
You can tell they're shot on a 6s from that ridiculous noise reduction. *roll eyes*
Score: 9 Votes (Like | Disagree)
dec. Avatar
123 months ago
Yeah because the shots in the commercials couldn't be shot on any other phone?
I must have missed the part in the commercials where they claim that those pics can only be taken on the iPhone. :rolleyes:
Score: 9 Votes (Like | Disagree)
2457282 Avatar
123 months ago
So no smartphone maker should advertise their camera because all smartphones have decent cameras?



The point is they were taken with an iPhone, not something else. These weren't special photographs Apple commissioned, they're curated from social media. All Apple's campaign is saying is look at the amazing photos people have taken with their iPhone.
I thought the ad was basically saying - hey, you don't need a seperate point and shoot or an SLR to take great pics. The camera you already have in your pocket is great.

Onther message I think it sends is - hey, instead of spending money on a camera, spend money on an iPhone and you get a great camera as a bonus.
Score: 8 Votes (Like | Disagree)
I7guy Avatar
123 months ago
I like the focus on the art of photography, rather than pixel peeping and test scores. Good move Apple.
Score: 6 Votes (Like | Disagree)