Apple Store Modernization Efforts Continue From Los Angeles to London

Apple's process of modernizing its chain of over 500 retail stores continues in several major cities around the world.

Over the weekend, Apple celebrated the grand opening of its relocated Beverly Center store in Los Angeles. Apple's original store in the shopping mall, opened November 2005, permanently closed at the end of Friday.

apple beverly center

Apple's new Beverly Center store via Instagram

Apple's remodeled stores often gain additional square footage to accommodate an increased number of both products and customers. The extra space is also beneficial to Today at Apple sessions related to photography, coding, exercising with the Apple Watch, and other topics.

Apple's latest retail design, introduced in 2015, typically includes large glass doors, large video screens for product marketing and in-store events, and sequoia wood shelves on the walls for accessories.

Apple recently announced that its flagship Covent Garden store in London will be closed starting June 27 to allow for renovations to be completed. Of note, this location became Apple's largest store when it first opened in 2010, although it has since ceded the title to a newer store in the United Arab Emirates.

apple covent garden sign

A sign at Apple Covent Garden tipped by a MacRumors reader

Likewise, 9to5Mac's Michael Steeber reported that Apple Wangfujing in Beijing will be closed for renovations starting June 24.

Elsewhere in the Greater China region, Apple has revealed that it will be opening a second store in Macau, along the Cotai Strip, an area with several hotels, casinos, and resorts, earning it the nickname of the Las Vegas of Asia. Apple has yet to specify an exact opening date, but it could be within the next month.

image3

Apple's banner for its second store in Macau via MacRumors reader Chris Gooda

Apple's renovation efforts continue at its iconic Fifth Avenue store in Manhattan, and at its Palo Alto store, often visited by Apple CEO Tim Cook on product launch days due to its close proximity to Apple's headquarters.

fifth ave cube reinstalled

Apple reinstalling its glass cube on Fifth Avenue via MacRumors reader David Bills

Other regional stores closed for renovations include locations in Charlotte, Nashville, and Westchester County north of New York City.

Update: As noted by a MacRumors reader, Apple Causeway Bay in Hong Kong is also undergoing renovations, although the store remains open.

Update 2: Apple has announced on its store page for the Cotai Central location in Macau that the grand opening will be June 29.

Related Roundup: Apple Stores

Top Rated Comments

matt_and_187_like_this Avatar
41 months ago
apple's product changes have been so miniscule in the past years that the value of these stores has decreased significantly. for me it is basically zero.
Score: 14 Votes (Like | Disagree)
ChrisCW11 Avatar
41 months ago
You can tell its modern by how white the walls are and how little products are on display.
Score: 10 Votes (Like | Disagree)
citysnaps Avatar
41 months ago
Great products mean great sales, period. "Innovation" can be garbage too. Innovation doesn't necessarily make a great product.

A few innovative items:

* iPhone X
* Airpods
* Apple Watch with cellular
* A-Series Silicon
* FaceID
* Privacy/Security (Bugs are fixed, don't start saying these aren't industry leading)

Mac innovation isn't going to be as obvious because the product life cycle is longer and the size of the business is relatively smaller. Computers/Laptops are going to get updated processors and software, but they aren't going to move as fast as mobile and wearables.

I think Apple has done a phenomenal job managing the business. You don't innovate so fast that you lose sales. You slowly release features and market them to maximize sales. That's business. It's working, btw. If people buy and are satisfied with incremental innovations, it is smarter to release them as needed and when the features are fully vetted...not just innovating to innovate.
And to that I'd add MBPs with four ports of prodigious bandwidth multipurpose 40 Gb/sec Thunderbolt 3, 5K iMac displays with DCI-P3 color gamut, iMac Pro, Homepod, and ARKit.

In many ways, Apple is beholden to Intel. I suspect that will change within the next two years.
Score: 3 Votes (Like | Disagree)
imageWIS Avatar
41 months ago
I guess you haven't really paid attention to all the changes they've made or they aren't valuable to you? Doesn't mean the changes have been "miniscule" to others or that the value of the stores has decreased.

The entire company is more valuable today than ever before, so it kind of refutes your thesis.
The value of the company and how good it's products are aren't mutually inclusive. matt_and_187_like_this ('https://forums.macrumors.com/members/matt_and_187_like_this.1007624/') is correct that Apple's product changes especially in regards to Mac have been demonstrably non-innovative and utterly lackluster since the round Mac Pro came out in 2013.
Score: 2 Votes (Like | Disagree)
BrettArchibald Avatar
41 months ago
You can tell its modern by how white the walls are and how little products are on display.
"How white the walls are..." :rolleyes:

Score: 2 Votes (Like | Disagree)
Baymowe335 Avatar
41 months ago
apple's product changes have been so miniscule in the past years that the value of these stores has decreased significantly. for me it is basically zero.
I guess you haven't really paid attention to all the changes they've made or they aren't valuable to you? Doesn't mean the changes have been "miniscule" to others or that the value of the stores has decreased.

The entire company is more valuable today than ever before, so it kind of refutes your thesis.
Score: 1 Votes (Like | Disagree)

Top Stories

Pro Display XDR Yella

Apple Working on External Display With Built-In A13 Chip

Friday July 23, 2021 9:37 am PDT by
Apple is developing an external display that includes an A13 chip with Neural Engine, according to a new rumor from 9to5Mac. The A13 chip with Neural Engine would presumably serve as an eGPU, though details are light at this time. Having a CPU/GPU built into the external display could help Macs deliver high-resolution graphics without using all the resources of the computer's internal chip....
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.7.1 With Fix for Touch ID Apple Watch Bug

Monday July 26, 2021 9:48 am PDT by
Apple today released iOS and iPadOS 14.7.1, minor bug fix updates that come just a week after the release of iOS 14.7, software that introduced new Apple Card features and support for the MagSafe Battery Pack. The iOS and iPadOS 14.7.1 updates can be downloaded for free and the software is available on all eligible devices over-the-air in the Settings app. To access the new software, go to...
discount m1 macbook yellow

Deals: Shop Record Low Prices Across Apple's Full MacBook Pro and MacBook Air Lineup (Up to $499 Off)

Friday July 23, 2021 8:23 am PDT by
Apple's MacBook Pro and MacBook Air lineup is seeing all-time low discounts across the board today, including the 2019 16-inch MacBook Pro, 2020 13-inch MacBook Air, and 2020 13-inch MacBook Pro. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. 13-Inch M1...
iphone 12 pro gold

Report: iPhone 14 Pro Models to Feature Tough Titanium Alloy Chassis

Monday July 26, 2021 1:12 am PDT by
Next year's "iPhone 14" series is expected to feature high-end models with a new titanium alloy chassis design, claims a new investors report by JP Morgan Chase. According to the report, the use of titanium alloy will be one of the biggest changes to the case design in the 2022 iPhone series, and Foxconn will be the exclusive manufacturer of the titanium frames for the high-end models....
FaceID iMac REREREREMIX

Gurman: Face ID on the Mac Coming Within a 'Couple of Years'

Sunday July 25, 2021 7:09 am PDT by
Apple plans to bring Face ID to the Mac within the next "couple of years," respected Bloomberg journalist Mark Gurman said today in the latest edition of his Power On newsletter. In the newsletter, Gurman says that he believes Apple's ultimate goal is to shift all of its products to Face ID, including the lower-end iPhones such as the iPhone SE and the iPad Air, which feature Touch ID....
airpods 3 gizmochina Feature

AirPods 3 Rumored to Launch Alongside iPhone 13 at Expected September Event

Friday July 23, 2021 12:54 am PDT by
The third-generation AirPods will likely launch at the same event revealing Apple's upcoming iPhone 13 lineup, according to a report from DigiTimes, which makes the claim citing sources familiar with the matter. The report as a whole echoes previous reporting that production of the third-generation AirPods will kickstart in August, meaning a launch shortly after can be easily expected. DigiTi...
imac with accessories

Larger Redesigned High-End iMac Rumored to Launch Next Year

Monday July 26, 2021 3:45 am PDT by
Apple's larger redesigned iMac will arrive sometime in 2022 rather than later this year, according to the leaker known as "Dylandkt." On Twitter, Dylandkt claimed that Apple's "high end iMac" is not expected to release in the fourth quarter of 2021 alongside Apple's "M1X Macs" – a reference to Apple's redesigned MacBook Pro models – because "Apple simply does not want their devices to...
apple bitcoin hack

Is Apple Really Buying Bitcoin?

Monday July 26, 2021 3:07 am PDT by
A large number of websites and posts on social media are stoking rumors that Apple has purchased $2.5 billion worth of bitcoin in the company's first move into cryptocurrency, but is there any validity to the claims? Many people are citing the fact that Apple was looking for a Business Development Manager with experience in alternative payments, including cryptocurrency, earlier this year as ...
apple mac business page

Apple Shares 11 Reasons Why Business Users Should Choose Macs

Monday July 26, 2021 11:35 am PDT by
Apple today updated its Apple at Work website with a new section dedicated to the Mac, which offers up 11 reasons why "Mac means business." On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an M1 overview [PDF] that explains the benefits of the M1 chip. The information isn't new, but it does provide a look at all of...
magsafe battery pack iphone 12 mini

Top Stories: Hands-On With MagSafe Battery Pack, iPhone 13 Always-On Display?

Saturday July 24, 2021 6:00 am PDT by
Apple's new MagSafe Battery Pack is now available, and we went hands-on this week for some early impressions of the new accessory to get more battery life out of Apple's iPhone 12 lineup. Subscribe to the MacRumors YouTube channel for more videos. This week also saw a number of rumors about the upcoming redesigned MacBook Pro models, the iPhone 13 lineup, the next-generation iPad mini, a new...