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Apple to Dismantle Iconic Glass Cube at Fifth Avenue Store

Apple will soon dismantle and remove the iconic glass cube entrance at its Fifth Avenue Apple Store in Manhattan, New York, which is in the process of being renovated and expanded.

On March 16, Apple filed a permit for the "full removal of the glass cubical structure at the Apple Store entrance," which, according to BuildZoom, was granted on April 17. The removal of the cube will cost Apple $2 million, and according to a second source, could commence on May 9.


Apple is planning to expand its Fifth Avenue store to double the size of the original location. The store is growing from 32,000 square feet to 77,000 square feet, giving Apple more space at its flagship New York location.

It is not yet clear what Apple is planning to do with the cube. It could be temporarily removed to allow for construction underneath, or the company could have bigger cube renovation plans in mind.

This will be the second time the cube has been dismantled -- it was torn down in 2011 to allow Apple to reconstruct it from larger, more seamless glass panes. Prior to 2011, the cube was made up of more than 90 glass panes, but the new cube uses just 15.

While construction is underway at the new location, Apple has temporarily relocated the store to a nearby empty storefront that formerly housed the FAO Schwarz toy store.

Apple has not announced when the new store will be complete, but rumors suggest it will have some notable improvements, including a unique area for a Beats 1 radio station that will enable live in-store Beats 1 broadcasts.

Related Roundup: Apple Stores


Top Rated Comments

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1 week ago
How does the removal of the cube cost $2 million?
Rating: 24 Votes
1 week ago
Maybe they'll replace the "cube" with a "cylinder".
Rating: 19 Votes
1 week ago
The way I read it, this time the cube will not return? Idk but I sure hope not. This cube is a monument and its got Steve's name written all over it.
Rating: 17 Votes
1 week ago
Last time they rebuilt it, they reduced the number of pieces joined together. After their experience building Apple Park, I bet they could get it down to 1 piece per side and a carbon fiber roof.
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How does the removal of the cube cost $2 million?


NYC, construction cranes, probably shutting down part of 5th avenue...
Rating: 15 Votes
1 week ago
Tim Cooking appears to be closing Apple
Rating: 9 Votes
1 week ago
Why don't you dismantle my heart while you're at it too, Tim...? :(
Rating: 8 Votes
1 week ago
I live a block away and pass by a few times a day. They recently expanded the construction area to the edges of the street, where now there is a makeshift walk path in the street. It will be interesting to see how the new store looks from above ground. I hope the restore or change the cube and do not entirely remove it.

They definitely needed to rework the entrance/exit, as it was always a cluster mess going in and leaving down the one staircase.
Rating: 7 Votes
1 week ago
I hope they don't get rid of the glowing Apple logo.
Rating: 7 Votes
1 week ago

How does the removal of the cube cost $2 million?

Union labor. :p:D Kidding. (not really) Just kidding.;)
Rating: 5 Votes
1 week ago
Make the Cube floating, come on you have the cash.
Rating: 5 Votes

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