Apple to Dismantle Iconic Glass Cube at Fifth Avenue Store

Apple will soon dismantle and remove the iconic glass cube entrance at its Fifth Avenue Apple Store in Manhattan, New York, which is in the process of being renovated and expanded.

On March 16, Apple filed a permit for the "full removal of the glass cubical structure at the Apple Store entrance," which, according to BuildZoom, was granted on April 17. The removal of the cube will cost Apple $2 million, and according to a second source, could commence on May 9.

apple fifth avenue
Apple is planning to expand its Fifth Avenue store to double the size of the original location. The store is growing from 32,000 square feet to 77,000 square feet, giving Apple more space at its flagship New York location.

It is not yet clear what Apple is planning to do with the cube. It could be temporarily removed to allow for construction underneath, or the company could have bigger cube renovation plans in mind.

This will be the second time the cube has been dismantled -- it was torn down in 2011 to allow Apple to reconstruct it from larger, more seamless glass panes. Prior to 2011, the cube was made up of more than 90 glass panes, but the new cube uses just 15.

While construction is underway at the new location, Apple has temporarily relocated the store to a nearby empty storefront that formerly housed the FAO Schwarz toy store.

Apple has not announced when the new store will be complete, but rumors suggest it will have some notable improvements, including a unique area for a Beats 1 radio station that will enable live in-store Beats 1 broadcasts.

Related Roundup: Apple Stores

Top Rated Comments

OneZweiThree Avatar
53 months ago
How does the removal of the cube cost $2 million?
Score: 24 Votes (Like | Disagree)
now i see it Avatar
53 months ago
Maybe they'll replace the "cube" with a "cylinder".
Score: 20 Votes (Like | Disagree)
JPLC Avatar
53 months ago
The way I read it, this time the cube will not return? Idk but I sure hope not. This cube is a monument and its got Steve's name written all over it.
Score: 17 Votes (Like | Disagree)
Jakexb Avatar
53 months ago
Last time they rebuilt it, they reduced the number of pieces joined together. After their experience building Apple Park, I bet they could get it down to 1 piece per side and a carbon fiber roof.
[doublepost=1492632732][/doublepost]
How does the removal of the cube cost $2 million?
NYC, construction cranes, probably shutting down part of 5th avenue...
Score: 15 Votes (Like | Disagree)
btrach144 Avatar
53 months ago
Tim Cooking appears to be closing Apple
Score: 9 Votes (Like | Disagree)
its93rc Avatar
53 months ago
Why don't you dismantle my heart while you're at it too, Tim...? :(
Score: 9 Votes (Like | Disagree)

Top Stories

apple watch ecg

Apple Watch Likely to Gain Blood Pressure, Blood Glucose, and Blood Alcohol Monitoring

Monday May 3, 2021 4:03 am PDT by
The Apple Watch may gain the ability to measure blood pressure, blood glucose, and blood alcohol levels, according to newly-revealed information about one of Apple's chosen business partners. Apple has been revealed to be the largest customer of the British electronics start-up Rockley Photonics, The Telegraph reports. Rockley Photonics has developed non-invasive optical sensors for...
airtags teardown tile mat galaxy smarttag

iFixit Shares AirTag Teardown Revealing 'Impressively Compact' Design Compared to Tile Mate and Galaxy SmartTag

Sunday May 2, 2021 4:54 am PDT by
iFixit has shared the first of its two-part series in tearing down Apple's AirTag item tracker, revealing that Apple had to make impressive design decisions to achieve its small design, including rethinking the speaker layout. For comparison, iFixit compared Apple's AirTag to the Tile Mate and the Samsung Galaxy SmartTag. Compared to the competition, AirTag is the smallest in size, with the...
facebook instargram updated att prompt 1

Facebook and Instagram Ask Users to Enable App Tracking in Order to Keep Services 'Free of Charge'

Sunday May 2, 2021 1:22 pm PDT by
As a way to convince users to enable tracking across other apps and websites, Facebook is deploying the tactic of telling users that they must enable tracking as part of the App Tracking Transparency framework in iOS 14.5 if they want to help keep Facebook and Instagram "free of charge." App Tracking Transparency or ATT is the newest privacy feature to come to iPhone and iPad devices as part ...
Flat 2021 MacBook Pro Mockup Feature 1

Mini-LED Display Production Improving for Redesigned MacBook Pro Models Later This Year

Monday May 3, 2021 8:33 am PDT by
Apple supplier TSMT, a key vendor involved in the production of mini-LED displays in the newly announced 12.9-inch iPad Pro, has been able to address technical challenges for the production of mini-LED displays to be used in the upcoming 14 and 16-inch redesigned MacBook Pro models. As reported by DigiTimes, TSMT had initially been facing production constraints with the circuit board and...
Foldable iPhone 2023 Feature Yellow

Kuo: Apple to Launch 8-Inch Foldable iPhone in 2023

Sunday May 2, 2021 8:43 pm PDT by
Apple is working to launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, Apple analyst Ming-Chi Kuo said today in a note to investors that was seen by MacRumors. Based on our latest industry survey, we forecast that Apple will likely launch a foldable iPhone with an 8-inch QHD+ flexible OLED display in 2023, with SDC as the exclusive display supplier and Samsung Foundry...
iOS 14 on iPhone feature emergency

Apple Releases iOS and iPadOS 14.5.1 With Fixes for App Tracking Transparency Bug, WebKit Security Issues

Monday May 3, 2021 10:04 am PDT by
Apple today released iOS and iPadOS 14.5.1, minor security updates that come just a week after the release of the iOS 14.5 update. There is also a companion watchOS 7.4.1 update for Apple Watch and an iOS 12.5.3 update for older iPhone and iPad devices that don't support Apple's latest operating system versions. According to Apple's release notes, the update fixes a bug with App Tracking...
General Music and AirPod 3 Feature

Rumor: Apple to Announce Third-Generation AirPods and HiFi Apple Music Tier in 'Coming Weeks'

Saturday May 1, 2021 3:57 am PDT by
Citing sources within the music industry, Hits Double Daily reports that Apple is preparing to launch a new HiFi Apple Music tier in the "coming weeks," which will come alongside the release of the rumored third-generation AirPods. According to the report, the new tier, which will offer high-fidelity music streaming, will cost the same $9.99 monthly subscription as the current individual...
Top Stories 58 Feature 1

Top Stories: iOS 14.5 Released, AirTag Launch, New iMac and iPad Pro Pre-Orders

Saturday May 1, 2021 6:00 am PDT by
After nearly three months of beta testing, Apple this week finally released iOS 14.5, the company's biggest update since the iOS 14 launch last September. One of the main new features included in the update is support for AirTags, Apple's item trackers that also finally became available this week some two years after their existence first leaked. Apple this week also began taking orders for...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
apple music album cover art

iOS 14.6 Beta 1 Code Hints at Upcoming HiFi Apple Music Support

Saturday May 1, 2021 10:41 am PDT by
Apple is laying the groundwork for adding HiFi support to Apple Music which would offer Apple Music subscribers and owners of compatible devices, such as certain models of AirPods, access to high-fidelity audio streaming, according to code within the iOS 14.6 beta discovered by MacRumors. Earlier today, a report claimed that Apple will announce a new $9.99 per month Apple Music tier that...