After retaining the #3 spot on the Fortune 500 list for the past two years, in 2018 Apple has dropped one place and now sits at #4 on the list of the top U.S. corporations based on gross revenue. Apple's displacement on the list came due to Exxon Mobil rising from #4 in 2017 to #2 in 2018.
The full top five spots were Walmart at #1, Exxon Mobil at #2, Berkshire Hathaway at #3, Apple at #4, and UnitedHealth Group at #5. Other technology companies on the list include Amazon at #8, AT&T at #9, Verizon at #16, Alphabet at #22, and Microsoft at #30.
Fortune broke down Apple's spot on the list, mainly citing the "overall saturation of smartphones" as a potential reason for the company's inability to rise higher in the rankings. Fortune discussed similar problems for Apple in the company's profile last year, stating at the time that "Apple finally appeared to hit a wall" in reference to its reliance on iPhone sales.
Apple took a small step back, from No. 3 to No. 4, despite a 6% gain in annual sales, but it led the way in profits with more than $48 billion in net income. In short, the Apple juggernaut continues at tremendous scale and despite the overall saturation of smartphones, which make up the vast majority of the company’s sales and profits. In an unusual move, Apple introduced three new phones, the upgraded iPhone 8 and 8 Plus, as well as the redesigned iPhone X (pronounced “ten”), powered by facial-recognition technology. Services likes Apple Pay and Apple Music continued to rise too.
Going back eight years, Apple's previous rankings include 5th place in 2015 and 2014, 6th place in 2013, 17th place in 2012, 35th place in 2011 and 56th place in 2010. This year marks 24 years that Apple has been on the Fortune 500 list, with $229.2 billion of revenue and $48.3 billion of profits in the 2017 fiscal year. Although it lags behind the companies in revenue, Apple still beats the top three Fortune 500 companies in terms of annual profits, with Walmart at $9.9 billion, Exxon Mobil at $19.7 billion, and Berkshire Hathaway at $44.9 billion.
All together now. On 1, 2, 3, let's us give it the all-time shout Go Higher! And Higher!
The distance between #4 and #1 could be mostly made up by Apple just doubling their prices. And why would we care? What's important to us is Apple coming in first in such contests. Anyone actually having any price sensitivity could either be run off ("why are you here?") or put in their place by spinning payment plan numbers with ever-longer terms ("just $X more per month").
Double them prices! Double them prices!
Furthermore, if Apple would quadruple their prices, they could probably double the revenue of the current #1. That would not be just taking first place... but doubling the runner up. We could sooooo celebrate such a leap. How much better the world would be if 4X the money flowed to Apple! Our individual lives would be so much better if our favorite corporation was that much richer.
Quadruple them prices! Quadruple them prices!
In either case, since unit costs would remain about the same, all of that doubled or quadrupled revenue would be added profit too... significantly strengthening our old standby of "...but who makes the most profitable _________".
Apple dropped because in the last few years they have disappointed many customers with their products.
I am still holding out for a more improved laptop to replace my 6 year old Air. Apple has lagged in the notebook line IMHO.
Apple 'dropped'? You sure? Odd how you'd think that because it pretty obvious that the inverse is true. They're at 4th not because they've 'dropped' but because the other three have higher revenue figures. Next time look deeper into the facts before posting.
You must have forgotten I assume where Apple confirmed they had a record first Q1 just a few weeks ago.
Apple's global revenue from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars) ('https://www.statista.com/statistics/263426/apples-global-revenue-since-1st-quarter-2005/')
Holy crap! Some of these comments are an ugly indictment of our education system. Reading comprehension is at an all time low it seems. Apple "dropped" relative to other companies having higher revenue this year. They didn't drop because they sold less, ignored pro users, concentrated on emoji, or took advice from Siri. Apple actually had better revenue on this year's list ($229B for the #4 spot) than last year's list ($215B for the #3 spot). It's a simple comparison. Apple could hypothetically have a $300B year and fall to #10 if 9 other companies have years better than $300B. No conspiracy theory needed.
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst.
Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
Sunday January 16, 2022 3:37 pm PST by Joe Rossignol
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS.
In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
Saturday January 15, 2022 8:05 pm PST by Joe Rossignol
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara.
Citing reliables sources in China, the report claims that the new iPad Air could be...
Saturday January 15, 2022 2:06 pm PST by Tim Hardwick
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest.
Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Friday January 14, 2022 12:46 pm PST by Juli Clover
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month.
The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North).
Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year.
Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
After retaining the #3 spot on the Fortune 500 list for the past two years, in 2018 Apple has dropped one place and now sits at #4 on the list of the top U.S. corporations based on gross revenue. Apple's displacement on the list came due to Exxon Mobil rising from #4 in 2017 to #2 in 2018.
Top Rated Comments
I am still holding out for a more improved laptop to replace my 6 year old Air. Apple has lagged in the notebook line IMHO.
Double them prices! Double them prices!
Furthermore, if Apple would quadruple their prices, they could probably double the revenue of the current #1. That would not be just taking first place... but doubling the runner up. We could sooooo celebrate such a leap. How much better the world would be if 4X the money flowed to Apple! Our individual lives would be so much better if our favorite corporation was that much richer.
Quadruple them prices! Quadruple them prices!
In either case, since unit costs would remain about the same, all of that doubled or quadrupled revenue would be added profit too... significantly strengthening our old standby of "...but who makes the most profitable _________".
All ;) (hopefully)
You must have forgotten I assume where Apple confirmed they had a record first Q1 just a few weeks ago.
Apple's global revenue from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars) ('https://www.statista.com/statistics/263426/apples-global-revenue-since-1st-quarter-2005/')
All together now.
On 1, 2, 3, let's us give it the all-time shout
Go Higher! And Higher!