Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Siri Learns New Jokes
When you ask Siri a question like "tell me a joke" on an iOS device, Mac, or the HomePod, Siri has dozens of fresh responses to share with you.
- "What's the difference between roast beef and pea soup? Anyone can roast beef."
- "One night, I paid $20 to see Prince. But I partied like it was $19.99."
- "I taught a wolf to meditate. Now he's Aware Wolf."
- "What do you call a labrador that becomes a magician? A labracadabrador."
- "What do you call a talking dinosaur? Thesaurus."
- "What do cats like to eat for breakfast? Mice Krispies."
Apple updates Siri on a regular basis with new content in an effort to instill the personal assistant with personality and expanded capabilities. In February of 2017, for example, Siri promoted the LEGO Batman Movie with a series of funny responses to the query "Hey Computer," and when Pokémon Go was released, Siri was updated with several Pokémon-related responses.
Siri is often criticized for shortcomings in comparison to AI-based offerings from competing companies like Microsoft, Amazon, and Google, which is said to be due to Apple's heavy focus on protecting user privacy.
Apple is aiming to make major improvements to Siri, however, and has recently hired former Google AI chief John Giannandrea and the team from Init.ai, a customer service startup focused on creating AI with natural language processing.