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Apple CEO Tim Cook on MSNBC Tonight at 5:00 PT/8:00 ET

Apple CEO Tim Cook is set to appear on MSNBC tonight at 5:00 p.m. Pacific Time or 8:00 p.m. Eastern time in an interview called "Revolution: Apple Changing the World" with MSNBC's Christopher Hayes and Recode's Kara Swisher.

Much of what Tim Cook had to say was already covered in news stories earlier this week as the interview took place on March 28 and was covered by reporters who attended it live.


It will be well worth watching in its entirety, however, as Cook had a lot to say during the segment. He covered favored topics like education and coding, but he also commented on the current political climate in the United States and talked extensively about the ongoing Cambridge Analytica privacy scandal Facebook is facing.


Cook had some inflammatory words about Facebook CEO Mark Zuckerberg, for example, stating "I wouldn't be in this situation" when asked what he would have done in Zuckerberg's shoes.
We could make a ton of money if we monetized our customers. If our customers were our product. We've elected not to do that. ...We're not going to traffic in your personal life.
Cook also said Apple's customers are not the company's product, and that "well-crafted" regulation "is necessary" to prevent another Cambridge Analytica-style scandal.
It's clear to me that something, some large profound change is needed... I'm personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire and has become so large, that probably some well-crafted regulation is necessary.
Cook also commented on criticism over the fact that the iPhone is manufactured in China. "It's not true that the iPhone is not made in the United States," he said, referencing U.S.-based component manufacturers like Corning and Finisar. Cook also said Apple is always focused on job creation and doesn't need political pressure to do the right thing.

"We know that Apple could only have been created in the United States. We know that. This company would not have flourished in any other country in the world. We love this country. We are patriots. This is our country and we want to create as many jobs as we can in the U.S. We don't need any political pressure for that."
Cook also discussed DACA, a fourth major U.S. campus that's in development, the importance of coding, technology in education, lifelong education, and more.

We already have a full, detailed recap of what Tim Cook discussed during the interview, but should there be other interesting comments that were missed in earlier coverage, we'll update this post.

We'll also plan to provide an update if Recode and MSNBC make the interview available to watch for free after it airs. To watch the interview as it airs, you will need to tune into MSNBC through your cable package.

You can also watch on the NBC website or through the "Live" section of the MSNBC app, but cable authentication is required.



Top Rated Comments

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14 months ago
As much as I like Cook, I look at that photo and all I see is Beaker from the Muppet Show.

I'll blame MR for choosing that pic.
Rating: 41 Votes
14 months ago
Getting political alienates half your customers.
Rating: 33 Votes
14 months ago
Steve Jobs is turning over in his grave as Tim Cook joins those who want him to mix corporate governance with social engineering. Tell that to the tens of millions of Chinese he sold out to the Chinese gov't.
Rating: 32 Votes
14 months ago
Tim Cook needs to keep his mouth shut about politics, and get Apple back in the right direction of building excellent hardware. They are only a consumer electronics company now. Dell, Microsoft, or HP may be getting my next computing dollars.
Rating: 30 Votes
14 months ago
Why is it we don't see any other Company head talk politics like Timmy?

Oh, yeah. Because it's such a bad idea!

________________________________

Oh, great, now Loretta Lynch is going on NBC. What is NBC, now, a paid shill? Like when Lester Holt was at the Korean ski resort and everyone had on the same outfits. They were all props to make the country look good.
Rating: 28 Votes
14 months ago
Blah blah blah. Kook took a great computer company and turned it into a phone and toy factory.
No matter how profitable the company may be, it will still be a shell of what it once was.
Rating: 28 Votes
14 months ago
I like Cook as CEO but I'd rather Apple spoke with products and services that were clear on what their vision was. They could spare us the PR tour / social commentary.

Because all this data privacy talk just makes it sound like "this is why Siri isn't that good but you should keep using it because we care about your privacy." What about the Apple users who would opt-in to sharing their data to get a smarter Siri/AI experience.
Rating: 23 Votes
14 months ago
As is the usual with Tim Cook interviews; he'll give no real answers, never be challenged on any of the controversial topics, and clearly have been given the questions and general direction of the interview beforehand.
Rating: 21 Votes
14 months ago
Another round of "we care about pros", "i love the mac", "very committed to the mini", etc, etc?
Rating: 19 Votes
14 months ago

Tim is little L liberal and as such I agree with him.


Tim is a Dixiecrat. To the left on social issues, very right fiscally. Kind of like oil and water in a jar. :apple:
Rating: 18 Votes

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