Tim Cook Discusses Tech in Education, DACA, Facebook Scandal, and More in MSNBC Interview

Apple CEO Tim Cook sat down for an interview with Recode's Kara Swisher and MSNBC's Chris Hayes at Lane Tech College Prep today. The same high school hosted Apple's education-themed event on Tuesday.

tim cook msnbc
The full interview will be part of a TV special titled Revolution: Apple Changing the World that will air Friday, April 6 at 5:00 p.m. Eastern Time on MSNBC. However, reporters in attendance have shared highlights from the discussion on Twitter.

Education

Cook started by sharing his view that "education is the great equalizer of people." He said "if you look at many of the issues in society today, you can find the root in people who don't have access to quality education today."

"We all have to get comfortable with notion that education is lifelong. Jobs will be cannibalized over time and replaced by others."

While he believes that technology plays a key role in modern education, Cook noted that Apple doesn't believe technology can replace teachers. "Our products are tools," he said. "They help people — not replace people."

"Teachers want to have technology to deliver their lessons. Most all teachers want a level of coding for their classes," said Cook.

On the subject of Apple's new entry-level iPad, $299 with education pricing, Cook said that price point becomes "a very reasonable expenditure" since students, teachers, and school districts "don't have to buy a new iPad every year."

Coding

"I want America to be strong, first and foremost. And one base for that is that everyone needs to learn to code. Coding is a way to express yourself. It's a language," said Cook. "It's not our expectation that everyone becomes a software programmer. But it's important that people learn the basics," he added.

"We need to get more people interested in coding. We have to reach out to women and unrepresented minorities that have been too low in coding."

United States and Jobs

"We know that Apple could only have been created in the United States," proclaimed Cook. "This company would not have flourished in any other country in the world. This is our country and we want to create as many jobs as we can in the United States. We don't need any political pressure for that."

While the iPhone is assembled in Asia, Cook said that many parts are manufactured in the United States, like the display glass from Corning in Kentucky.

On the subject of job retraining, Cook said "we should not all sit around waiting for government to tell us what to do." He added that "this should be something that government and business are working together on."

Cook emphasized the importance of lifelong education and job retraining given that robots will replace humans for certain tasks. "There's an element of what each of us do, which will be automated over time. That's not bad. But we need to think about training for the jobs for tomorrow, which will be software-based."

Immigration and DACA

"The DACA situation is one that I am personally, as an American, deeply offended by," said Cook, referring to the Deferred Action for Childhood Arrivals policy that ended March 5, but is currently upheld by the Supreme Court. "The DACA situation is not an immigration issue. It's a moral issue."

"I don't see this as a partisan issue. This is about America—it's that simple. I am very disappointed with both parties … I'm personally lobbying Congress."

Privacy and Facebook Scandal

Earlier this month, The Guardian revealed that data firm Cambridge Analytica amassed data on 50 million Facebook users without their consent and targeted messages to voters during the 2016 U.S. presidential election. Cook, who previously called the situation "dire," expanded on his thoughts about the matter today.

"What would I do? I wouldn't be in this situation," said Cook, responding to a question about what he would do if he were Facebook CEO Mark Zuckerberg.

"We curate," he elaborated, referring to the App Store's review process. "We don't want porn on our App Store. We don't want hate speech on our App Store. We don't want the ability to recruit terrorists on our App Store. We're looking at every app in detail. Is it doing what it is saying it is doing?"

"The truth is, we could make a ton of money if the customer was our product," as is arguably the case for companies like Facebook and Google. "We've elected not to do that," said Cook, touting Apple's privacy measures.

Cook thinks it's "creepy" when he looks at something and it "chases him all the way across the web," like targeted ads. "We're not going to traffic in your personal life. I think it is an invasion of privacy. Privacy to us is a human right. It's a civil liberty and it's something that is unique to America."

In terms of how users can protect their privacy, Cook said the only way to protect data is to encrypt it. "If I were you, I wouldn't do business with a company that isn't doing that," he said. "I would make sure I understood the privacy policy of every app and every website you frequent. I would go into private browsing mode. I would think about blocking cookies."

Amazon HQ2

On the subject of Apple's planned new campus somewhere in the United States, Cook said "we're not doing a beauty contest thing—that's not Apple," which appears to be a slight dig at Amazon's HQ2 search. "It sets up a win lose situation and that's not something I want Apple to be a part of," he explained.

We'll have more coverage of Cook's interview when Revolution: Apple Changing the World airs on MSNBC next Friday.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

citysnaps Avatar
59 months ago
This guy is clueless when it comes to tech but constantly wants to be in front of the camera to spin his political agendas.
Hardly clueless; in fact far from it.

And because he is CEO of one of the largest corporations in the world which makes products for millions of people around the world, news organizations want to interview him. Nothing wrong with that.
Score: 16 Votes (Like | Disagree)
mi7chy Avatar
59 months ago
This guy is clueless when it comes to tech but constantly wants to be in front of the camera to spin his political agendas.
Score: 13 Votes (Like | Disagree)
jimothyGator Avatar
59 months ago
DACA may be a moral issue, but it's also an immigration issue. To claim otherwise is absurd, regardless of where you stand on the issue.
Score: 11 Votes (Like | Disagree)
alex2792 Avatar
59 months ago
How is DACA not an immigration issue?
Score: 8 Votes (Like | Disagree)
IPPlanMan Avatar
59 months ago
How much are you worth?
Worth is more than money. You’ll realize that one day.
Score: 8 Votes (Like | Disagree)
budselectjr Avatar
59 months ago
How is DACA not an immigration issue?
Because they know they are here illegally and that is the only way they can spin it.
Score: 6 Votes (Like | Disagree)

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
Dark Sky App Featured

Dark Sky Removed From iOS App Store Ahead of Upcoming Shutdown

Wednesday September 28, 2022 4:27 pm PDT by
The Dark Sky weather app that's owned by Apple is no longer available for download in the U.S. App Store, suggesting that it has been removed ahead of schedule. Apple acquired Dark Sky back in March 2020 and has since incorporated elements of the app into the Weather app available on the iPhone (and soon, the iPad). Dark Sky remained available for purchase as a standalone weather app...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
iPhone 15 to Switch From Lightning to USB C in 2023 feature sans arrow

Kuo: iPhone 14 Pro Max Popularity Could Lead to More Differentiation Between iPhone 15 Pro and iPhone 15 Pro Max

Wednesday September 28, 2022 10:22 am PDT by
Apple has seen high demand for the 6.7-inch iPhone 14 Pro Max, which could lead the company to further differentiate the next-generation iPhone 15 Pro and Pro Max, according to Apple analyst Ming-Chi Kuo. Apple could add exclusive features to the iPhone 15 Pro Max in an effort to encourage more people to purchase the larger and more expensive device. Kuo last week said that Apple asked...