Quick Takes: Apple's Ecosystem Explained, Crumb-Resistant MacBook Keyboards, and More
In addition to our standalone articles covering the latest Apple news and rumors at MacRumors, this Quick Takes column provides a bite-sized recap of other headlines about Apple and its competitors on weekdays.
Friday, March 9
Apple's ecosystem explained: YouTube tech reviewer Marques Brownlee explains why Apple's ecosystem of products and services is so strong. He also advises against becoming too locked into just one ecosystem.
Commentary: A good example of the strength of Apple's ecosystem is iMessage and its coveted blue message bubbles, which have essentially become a status symbol. As silly as it may sound, there are a countless number of tweets that mock green bubbles, which is the color Apple uses to display standard text messages.
AAPL sets all-time high closing price of $179.98: The previous record was $179.26, set on January 18, 2018. Apple's overall all-time high remains $180.62, set during intraday trading on February 28, 2018. AAPL has been on the rise since bottoming out at $150.24 on February 9 amid a wider stock market selloff.
Commentary: Apple shares have technically traded for higher prices, but today's record high factors in multiple stock splits, including a 7-for-1 split in 2014. Apple's market cap now hovers around the $915 billion mark.
Timing of Apple's rumored March event: Apple typically invites the media to its special events roughly 10 to 12 days beforehand, so if there is a March event on its agenda, then we'll likely hear about it soon.
Commentary: The big question is whether Apple will hold a media event or make its announcements via press releases as it did last year. Rumored products that could debut this month include a new iPhone SE, lower-priced 9.7-inch iPad and MacBook Air models, and the AirPower charging mat, along with iOS 11.3.
Other Reading:
For more Apple news and rumors coverage, visit our Front Page, Mac Blog, and iOS Blog. Also visit our forums to join in the discussion.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors.
Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each.
iPhone 17 Series
iPho...
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further.
Apple has a web page with a list of vehicle models that ...
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July.
Transparency
In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year.
In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max.
Image via Majin Bu.
Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side.
...
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event.
Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
