Apple today highlighted iPhone X reviews from major publications such as The Verge, TechCrunch, Mashable, BuzzFeed News, The Independent, and CNET with a GIF that cycles through positive comments about the device.

iphone x angled
Apple changed its review strategy with a staggered release of the iPhone X to select YouTube channels and media outlets, some of which received less than 24 hours of lead time with the device before Apple's publishing embargo lifted.

Steven Levy, a journalist who reviewed the original iPhone, was among the first to share iPhone X impressions on Monday. A handful of YouTube channels shared hands-on and unboxing videos of the device on the same day. Then, on Tuesday, a larger wave of tech publications and media outlets published reviews.

iPhone X reviewsl
Apple quoted the following reviews in its press release:

Mashable: "Apple's iPhone X is the beginning of something new. Everything the iPhone X is serves as a roadmap for future iPhones."

BuzzFeed: "Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark, or during the day."

Creative Live Blog: "The OLED display is insanely good. The contrast is unlike anything I've ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I'm holding my photos and videos…not a device on which to view them."

The Wall Street Journal: "Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you'll be headed for trouble if you go trying to clone yourself."

CNET: "After 10 hours on the streets of San Francisco, mostly in and around Fisherman's Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo."

The Evening Standard: "Apple's implementation of the camera is flawlessly done and THE Animoji are fantastic."

TechCrunch: "What I can tell you is that [Animoji] are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to 'wear a mask' combine to make something that's actually a ton of fun."

iPhone X launches this Friday, November 3, including the first deliveries to customers and limited in-store availability for walk-in customers.

Top Rated Comments

JohnApples Avatar
60 months ago
I’m sure people will find something negative to say about this, but for me personally these reviews have made me even more excited (and impatient) for November 3.
Score: 14 Votes (Like | Disagree)
2010mini Avatar
60 months ago
Well MR members will have the worst reviews covered as always.

#neversatisfiedever!
Score: 10 Votes (Like | Disagree)
MH01 Avatar
60 months ago
Its a two edged sword, if you want to get access to apple hardware so to maximise on the page hits and exposure , you need to keep Apple sweet. 24hr seems like Apple wanted to rush the reviewers , and initial impressions should have been positive.

It will be interesting so see reviews next week, from a broad selection of reviews and those not have picked by Apple. Looking forward to MR members also give their feedback. I've given up a long time ago on established press and their reviews, find MR forums a much more informative source .

And the Tokyo kezei "its like magic" ...... well that sums up the peoblem with the "selected" media ..... too much koolaid for some
Score: 6 Votes (Like | Disagree)
Quu Avatar
60 months ago
I got two quotes for them to use from the reviews that came out.

The Washington Post: "[on FaceID] In my initial tests, it worked nine times out of 10."
The Verge: "FaceID works great in the dark, because the IR projector is basically a flashlight, and flashlights are easy to see in the dark. But go outside in bright sunlight, which contains a lot of infrared light, or under crappy florescent lights, which interfere with IR, and FaceID starts to get a little inconsistent.”
:p
Score: 5 Votes (Like | Disagree)
pat500000 Avatar
60 months ago
I will take reviews seriously when it comes from the actual consumers....not 4k editing tech reviewers.
Score: 4 Votes (Like | Disagree)
kycophpd Avatar
60 months ago
Apple Must be worried about people paying 1k+ for a phone.....lol
So worried there is a 5-6 week wait for shipping. :rolleyes:
Score: 4 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
anker 563 dock ports

Anker's Latest USB-C Docking Station Brings Triple-Display Support to M1 Macs

Wednesday May 18, 2022 7:06 am PDT by
While Apple's early M1-based Macs can only officially support a single external display, there are ways around the limitation. Anker is launching a new 10-in-1 USB-C docking station today which delivers just that. The Anker 563 USB-C dock includes two HDMI ports and a DisplayPort port, and it leverages DisplayLink to carry multiple video signals over a single connection. Given that this hub...
apple data auction iphone privacy ad

Apple Highlights iPhone's Latest Privacy Features in New 'Data Auction' Ad

Wednesday May 18, 2022 9:00 am PDT by
Apple today shared a new ad highlighting iPhone privacy features like App Tracking Transparency and Mail Privacy Protection that are designed to give users more transparency and control when it comes to their personal data being collected. The ad revolves around a young woman named Ellie who discovers that her personal data is being sold at an auction house, with bids being placed on her...
Prosser Series 8 3

Apple Watch Series 8 Rumored to Feature New Design With Flat Display

Wednesday May 18, 2022 6:21 am PDT by
The Apple Watch Series 8 could feature an all-new design with a flat display, according to the leaker known as "ShrimpApplePro." In his latest video on the YouTube channel Front Page Tech, Jon Prosser highlighted information from ShrimpApplePro that suggests the Apple Watch Series 8 could feature a flat display in what seems to be a design originally rumored for the Apple Watch Series 7. ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
apple ar headset concept 2

Apple's AR/VR Headset Nearing Completion as Board Gets Demo

Thursday May 19, 2022 9:52 am PDT by
Apple last week demonstrated its upcoming AR/VR headset to Apple board members, indicating that the device is in an advanced stage of development and could see a debut in the not too distant future, reports Bloomberg. Apple has also ramped up development of the software that runs on the headset, with that software expected to be called "RealityOS," or rOS for short. Render via designer Ian ...