Apple today highlighted iPhone X reviews from major publications such as The Verge, TechCrunch, Mashable, BuzzFeed News, The Independent, and CNET with a GIF that cycles through positive comments about the device.

iphone x angled
Apple changed its review strategy with a staggered release of the iPhone X to select YouTube channels and media outlets, some of which received less than 24 hours of lead time with the device before Apple's publishing embargo lifted.

Steven Levy, a journalist who reviewed the original iPhone, was among the first to share iPhone X impressions on Monday. A handful of YouTube channels shared hands-on and unboxing videos of the device on the same day. Then, on Tuesday, a larger wave of tech publications and media outlets published reviews.

iPhone X reviewsl
Apple quoted the following reviews in its press release:

Mashable: "Apple's iPhone X is the beginning of something new. Everything the iPhone X is serves as a roadmap for future iPhones."

BuzzFeed: "Face ID worked as promised: with sunglasses, without sunglasses, with my hair up, with it down, at night in the dark, or during the day."

Creative Live Blog: "The OLED display is insanely good. The contrast is unlike anything I've ever seen. And the edge to edge / bezel arrangement is stunning. It somehow further humanizes the device. I feel like I'm holding my photos and videos…not a device on which to view them."

The Wall Street Journal: "Face ID is secure, fast, reliable and very easy to use. But even if it is Halloween, you'll be headed for trouble if you go trying to clone yourself."

CNET: "After 10 hours on the streets of San Francisco, mostly in and around Fisherman's Wharf, I was impressed by how Portrait Mode transformed the everyday selfie into a respectable and elegant photo."

The Evening Standard: "Apple's implementation of the camera is flawlessly done and THE Animoji are fantastic."

TechCrunch: "What I can tell you is that [Animoji] are cute and super funny. The way that the camera is able to accurately track and map your face, the physics in the models and the fun factor of being able to 'wear a mask' combine to make something that's actually a ton of fun."

iPhone X launches this Friday, November 3, including the first deliveries to customers and limited in-store availability for walk-in customers.

Top Rated Comments

JohnApples Avatar
52 months ago
I’m sure people will find something negative to say about this, but for me personally these reviews have made me even more excited (and impatient) for November 3.
Score: 14 Votes (Like | Disagree)
2010mini Avatar
52 months ago
Well MR members will have the worst reviews covered as always.

#neversatisfiedever!
Score: 10 Votes (Like | Disagree)
MH01 Avatar
52 months ago
Its a two edged sword, if you want to get access to apple hardware so to maximise on the page hits and exposure , you need to keep Apple sweet. 24hr seems like Apple wanted to rush the reviewers , and initial impressions should have been positive.

It will be interesting so see reviews next week, from a broad selection of reviews and those not have picked by Apple. Looking forward to MR members also give their feedback. I've given up a long time ago on established press and their reviews, find MR forums a much more informative source .

And the Tokyo kezei "its like magic" ...... well that sums up the peoblem with the "selected" media ..... too much koolaid for some
Score: 6 Votes (Like | Disagree)
Quu Avatar
52 months ago
I got two quotes for them to use from the reviews that came out.

The Washington Post: "[on FaceID] In my initial tests, it worked nine times out of 10."
The Verge: "FaceID works great in the dark, because the IR projector is basically a flashlight, and flashlights are easy to see in the dark. But go outside in bright sunlight, which contains a lot of infrared light, or under crappy florescent lights, which interfere with IR, and FaceID starts to get a little inconsistent.”
:p
Score: 5 Votes (Like | Disagree)
pat500000 Avatar
52 months ago
I will take reviews seriously when it comes from the actual consumers....not 4k editing tech reviewers.
Score: 4 Votes (Like | Disagree)
kycophpd Avatar
52 months ago
Apple Must be worried about people paying 1k+ for a phone.....lol
So worried there is a 5-6 week wait for shipping. :rolleyes:
Score: 4 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...