Apple Launches New Consumer-Friendly Privacy Site

Apple this morning launched a revamped and redesigned Privacy website designed to make its privacy policies more accessible to consumers.

The new site better outlines how Apple's commitment to privacy benefits users through concrete examples of features like Apple Pay and an iPhone's passcode, and it explains how Apple uses encryption, Differential Privacy, and strict app guidelines to protect users.

appleprivacytouchid
Apple has a section on the new privacy site that cover all of its apps and features, including iMessage, Apple Pay, Health, Analytics, Safari, iCloud, CarPlay, Education, Photos, Siri, Apple Music, News, Maps, and more.

It's incredibly detailed and explains the security measures and privacy features built into each and every feature.

appleprivacyapplepay
There's also a new feature on how to secure devices with a passcode and Touch ID, and how to keep your Apple ID safe with a strong password, two-factor authentication, and an awareness of scams and phishing attempts. It explains how these features work, and beyond that, why customers should want to use them.

appleprivacyappleid
Apple has long had a transparent privacy policy and has outlined all of its privacy practices on its website, but this new site does so in a way that's easier for customers to understand and digest in just a few minutes. For anyone who has a question about one of Apple's products, the new site is worth checking out.

Tag: privacy

Top Rated Comments

SoApple Avatar
46 months ago
Small things like this is what differentiates Apple from the rest.
Score: 21 Votes (Like | Disagree)
Cmbqwerty79 Avatar
46 months ago
One BIG reason to choose Apple Over Android.
Score: 16 Votes (Like | Disagree)
redgreenski Avatar
46 months ago
Glad to see Apple taking a stand. Shame on Google and Microsoft.
Score: 8 Votes (Like | Disagree)
Relentless Power Avatar
46 months ago
Small things like this is what differentiates Apple from the rest.
And the fact that Apple lays it out for their consumers to have it for reference the material anytime someone has questions or concerns. Apple values the consumers privacy on a high level.
Score: 8 Votes (Like | Disagree)
fairuz Avatar
46 months ago
lol my Apple data is safer than my personal data like ssn
Seriously. I have to give out my SSN to rent apartments. They probably store it on some PC running Windows XP, and I know for a fact at least one of them has been hacked and infected with WannaCry. And then there are all the backwards government organizations that also have it.

Wish I could give out a signed SHA-2 hash of my SSN instead and let them verify my identity that way.
Score: 5 Votes (Like | Disagree)
realeric Avatar
46 months ago
Thumbs up. Good move.
Score: 4 Votes (Like | Disagree)

Top Stories

siir apple event april 20

Siri Reveals Apple Event Planned for Tuesday, April 20

Tuesday April 13, 2021 12:04 am PDT by
Siri has apparently prematurely revealed that Apple plans to hold an event on Tuesday, April 20, where the company is expected to reveal brand new iPad Pro models and possibly its long-awaited AirTags trackers. Subscribe to the MacRumors YouTube channel for more videos. Upon being asked "When is the next Apple Event," Siri is currently responding with, "The special event is on Tuesday, April...
apple event spring loaded

Apple's 'Spring Loaded' Event Officially Announced for Tuesday, April 20

Tuesday April 13, 2021 9:04 am PDT by
Following an overnight leak by Siri, Apple today officially announced that it will be holding a special "Spring Loaded" event on Tuesday, April 20 at 10:00 a.m. Pacific Time at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with all of Apple's 2020 events, the April 2021 event will be a digital-only gathering with no members of the media invited to attend in...
pixel watch prosser leak

Google Pixel Watch Allegedly Leaks with Circular Design, Rumored to Launch in October

Monday April 12, 2021 2:49 am PDT by
Renders of Google's first smartwatch, codenamed "Rohan," have been shared by Jon Prosser, showing that Google plans to adopt a circular design for its flagship wearable watch. Prosser shared the renders in an episode of his YouTube show "Front Page Tech," in which he claims they were made based on marketing material he had seen from a source within Google. The renders show that the Pixel...
Google maps feaure green

Google Maps App for iOS Finally Updated After Four Months

Monday April 12, 2021 10:03 am PDT by
Following the completed rollout of App Privacy labels for its App Store apps, Google today updated the Google Maps app for the first time in four months. Apple in December began requiring all new app submissions and app updates to include App Privacy labels, detailing the data that is collected by the app so consumers know what they're sharing. Google didn't begin implementing App Privacy ...
AppleTV and HomePod Feature

Bloomberg: Apple Working on New Apple TV With Integrated HomePod Speaker and FaceTime Camera

Monday April 12, 2021 3:32 am PDT by
Apple is working on a combined Apple TV with HomePod speaker that has a camera for video calls through a connected television set, according to Bloomberg's Mark Gurman. From the report: The company is working on a product that would combine an Apple TV set-top box with a HomePod speaker and include a camera for video conferencing through a connected TV and other smart-home functions,...
samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
epic iap feature 3

Tim Cook Says App Store Would Become a 'Flea Market' if Third-Party Payment Systems Were Allowed

Monday April 12, 2021 9:41 am PDT by
In a recent interview with the Toronto Star, Apple CEO Tim Cook spoke about a wide variety of topics, ranging from App Tracking Transparency to Apple's ongoing legal battle over App Store policies with Fortnite creator Epic Games. Notably, Cook said that Epic Games' desire for Apple to let developers offer their own payment systems in apps "would make the App Store a flea market":At the...
tim cook toronto star

Tim Cook Says Apple is 'Not Against Digital Advertising' Ahead of iOS 14.5 Launch With App Tracking Transparency

Monday April 12, 2021 8:00 am PDT by
Starting with iOS 14.5, iPadOS 14.5, and tvOS 14.5, Apple will be requiring apps to receive a user's permission to track their activity for targeted advertising purposes, as part of a privacy measure known as App Tracking Transparency. Ahead of App Tracking Transparency being enforced, Apple CEO Tim Cook has participated in a privacy-focused interview with the Toronto Star, telling the...
a13 bionic mockup

Apple Made Sudden Security Changes to its Chips in Fall 2020

Monday April 12, 2021 8:15 am PDT by
Apple made unusual mid-production hardware changes to the A12, A13, and S5 processors in its devices in the fall of 2020 to update the Secure Storage Component, according to Apple Support documents. According to an Apple Support page, spotted by Twitter user Andrew Pantyukhin, Apple changed the Secure Enclave in a number of products in the fall of 2020:Note: A12, A13, S4, and S5 products...
HomePod G4 Feature

Bloomberg: Future HomePod May Feature iPad Connected Via Robotic Arm to Track Users Around The Room During FaceTime Calls

Monday April 12, 2021 3:50 am PDT by
In a report outlining a possible Apple TV with a combined HomePod and camera, Bloomberg's Mark Gurman says that Apple is exploring a future high-end HomePod speaker that could include an iPad connected via a robotic arm that tracks and follows users around a room. From the report: The Cupertino, California-based technology giant, is also mulling the launch of a high-end speaker with a touch ...