Twelve South today announced the launch of the Curve, a new stand based on a simple, classic design.

Described as an "elegant" stand that's designed to complement the lines of an Apple notebook while elevating it to an ideal angle, Curve comes in a matte black aluminum that matches well with the Space Gray MacBook models.


Curve elevates the screen by 6.5 inches while keeping 70 percent of the base of the MacBook exposed through its open bottom, which allows for better cooling.

According to Twelve South, the Curve is based on the iCurve, the first stand ever designed by Twelve South co-founder Andrew Green back in 2003. The new design is also meant to pay tribute to Apple Park, Apple's new campus that houses a ring-shaped main building.

curvetwelvesouth

I knew someday I wanted to refresh the classic design for the modern Mac universe. In thinking about bringing it back to market, I visualized Curve as a thin metal ribbon - kind of like a Möbius strip. Utilizing aluminum with a matte black finish, Curve is a fresh remix of the original classic that looks simply stunning, especially when supporting the new Space Grey MacBooks.

Curve weighs in at 1.43 pounds and is a desktop accessory that's designed to work with the latest MacBook and MacBook Pro models.

Curve can be purchased from the Twelve South website for $49.99. It's also available from some Best Buy retail locations.

Top Rated Comments

Dilster3k Avatar
58 months ago
Would've been nice if the stand incorporated some sort of mechanism to run cables through and attach them, to clean the look up.

Something like this;
Score: 3 Votes (Like | Disagree)
bladerunner2000 Avatar
58 months ago
Meh. Rain Mstand has been out forever and looks much sturdier

Score: 3 Votes (Like | Disagree)
Chancha Avatar
58 months ago
I actually bought the originally acrylic iCurve stand in 2003 and am still using it. Over its lifetime I already went through iBook G3, MacBook black, unibody MBP, and then a retina 15", and it still stands perfectly upright while looking gorgeous. There is something beautiful about its design, which I think the later versions never manage to match.

Score: 3 Votes (Like | Disagree)
Relentless Power Avatar
58 months ago
$49.99 are you outta your mind??
Twelve South makes very nice products that are durable and well constructed. There are cheaper options, but you will receive cheaper results in return.
Score: 2 Votes (Like | Disagree)
longofest Avatar
58 months ago
I still own my iCurve, though I don't use it actively.
Score: 2 Votes (Like | Disagree)
justperry Avatar
58 months ago

I knew someday I wanted to refresh the classic design for the modern Mac universe. In thinking about bringing it back to market, I visualized Curve as a thin metal ribbon - kind of like a Möbius strip. Utilizing aluminum with a matte black finish, Curve is a fresh remix of the original classic that looks simply stunning, especially when supporting the new Space Grey MacBooks.
F...that, did Jony ive find a new job.
Score: 2 Votes (Like | Disagree)

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