"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Jimmy Iovine Says Apple Music Would Have '400 Million' Listeners If It Had a Free Version Like Spotify
Apple Music executive and recording industry mogul Jimmy Iovine recently sat down for a wide-ranging interview with Music Business Worldwide, reflecting upon his desire for more people to start paying for music.
The spread of free music has proliferated since the earliest days of the internet, starting with shady peer-to-peer services like Napster and LimeWire and progressing to legal, ad-supported platforms like Spotify and YouTube. Iovine thinks it's wrong, and insists artists should get paid for their work.
However, he admitted that free music is "so technically good" that many people simply aren't willing to pay up. In fact, he said if Apple Music were to offer a free tier like Spotify, it "would have 400 million people on it" and make his job a lot easier. But that's not what he nor Apple believe in.
Iovine believes that "people who pay for subscriptions should be advantaged," something Apple Music aims to accomplish with a lineup of original content in the works, including Carpool Karaoke: The Series, Vital Signs, Planet of the Apps, and an upcoming documentary with Harry Styles.
Iovine continues to believe that Apple Music will be "on the forefront of popular culture," a sentiment he has echoed in many interviews.
Interview: "Musicians Taught Me Everything. Without Them, I'm Working On The Docks"
The spread of free music has proliferated since the earliest days of the internet, starting with shady peer-to-peer services like Napster and LimeWire and progressing to legal, ad-supported platforms like Spotify and YouTube. Iovine thinks it's wrong, and insists artists should get paid for their work.
However, he admitted that free music is "so technically good" that many people simply aren't willing to pay up. In fact, he said if Apple Music were to offer a free tier like Spotify, it "would have 400 million people on it" and make his job a lot easier. But that's not what he nor Apple believe in.
I’ve put my money where my mouth is: Beats Music didn’t have a free tier. Apple Music doesn’t have a free tier.To change that, he said "you've got to put everything into making the experience for people who are paying feel special."
I’m not just talking it; I’m walking it. That’s why I aligned with Eddy and Tim and Steve. They thought the same way.
I think what’s going on [with free music] is wrong. I just do.
Iovine believes that "people who pay for subscriptions should be advantaged," something Apple Music aims to accomplish with a lineup of original content in the works, including Carpool Karaoke: The Series, Vital Signs, Planet of the Apps, and an upcoming documentary with Harry Styles.
In the beginning of Apple Music, I was very frustrated; I tried to fight [Spotify] and all those things.Apple Music has also had exclusives with major artists such as Chance the Rapper, Drake, Frank Ocean, and Taylor Swift, and Iovine said those deals will continue occasionally, but he admitted that record labels "don't seem to like it."
Now all we can do is make Apple Music such a special place that people want to come and that will encourage more people [to subscribe].
Iovine continues to believe that Apple Music will be "on the forefront of popular culture," a sentiment he has echoed in many interviews.
Interview: "Musicians Taught Me Everything. Without Them, I'm Working On The Docks"
[ 210 comments ]
Top Rated Comments
(View all)
21 months ago
Apple Music's biggest problem is the train wreck of an app that is iTunes. They need something sleek and stand-alone. Break up that monstrosity of an app and that'll help!
21 months ago
The app is bad. iTunes UI is bad. Only thing worse is the Apple Podcast app. Apple needs better mobile engineers.
21 months ago
That’s why I aligned with Eddy and Tim and Steve
Hearing stuff like this from that doofus monkey is really cringey. Steve would've never hired that bimbo, he didn't even believe in the music subscription model if you watch his D conference interviews.
21 months ago
Apple Music will never surpass Spotify if it doesn't have a free tier.
That said, screw low-bitrate "free" music.
That said, screw low-bitrate "free" music.
21 months ago
Jimmy Iovine Says Apple Music Would Have '400 Million' Listeners If It Had a Free Version Like Spotify
What an amazingly stupid thing to say. Only from Apple do the clown embarrass themselves over and over. What a nuthouse Timmy runs.
My youtube channel would have over 800 million subscribers if I played Hollywood movies before their theatrical release for free, but I don't. So there Jimmy. My youtube channel is better than Apple Music.
What an amazingly stupid thing to say. Only from Apple do the clown embarrass themselves over and over. What a nuthouse Timmy runs.
My youtube channel would have over 800 million subscribers if I played Hollywood movies before their theatrical release for free, but I don't. So there Jimmy. My youtube channel is better than Apple Music.
21 months ago
I will never use a service with Ads, I'd rather pay. (Which makes me wonder why we get ads in a movie theatre if the ticket wasn't free...)
21 months ago
That's because Spotify doesn't manufacturer one of the world's top selling devices that comes with Apple Music pre-installed on it. Not comparing oranges to oranges here...
[ Read All Comments ]
Earlier this month, we told you about an auction for a Steve Jobs business card listing him as Chairman of the Board at Apple Computer. The business card features Apple's classic rainbow logo and...
For this week's giveaway, we've teamed up with Speck to offer MacRumors readers a chance to win an iPhone case bundle for the iPhone XR, XS, XS Max, X, or 8/8 Plus that comes with a Presidio...
Best Buy today kicked off a new three-day sale that will last all weekend and end on Sunday at 11:59 p.m. CT. The sale is full of great last-minute gift ideas for the holidays, and Best Buy still...
Satechi today announced that three of its USB-C hubs are now available to pre-order in a gold color that resembles the finish of the latest MacBook Air.
Slim USB-C Multi-Port Adapter V2 -...
Apple is reportedly looking to shift production of older iPhones to Taiwanese supplier Pegatron in an effort to avoid losing billions in revenue as a result of its patent dispute with Qualcomm.
...
In macOS, transparency – or more properly, translucency – is a visual effect many apps use to create a sense of depth by hinting at content residing in the background.
An example of...
Commonwealth Bank (CBA) today announced that next month it will become the second of Australia's "Big Four" banks to support Apple Pay, ceding to customer demand after a multi-year...
Apple today announced that developers can now view analytics for their macOS apps in App Store Connect:Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect....
