Jimmy Iovine Says Apple Music Will Be 'An Entire Pop Cultural Experience' With New TV Shows

After a report by The Wall Street Journal stated that Apple is planning a push into original television series production for 2017, Apple Music executive Jimmy Iovine spoke to reporters over the weekend and explained why the company is looking to add TV to its streaming music service (via The Hollywood Reporter).

Iovine said that the company's main concern is enticing users into choosing Apple Music over competitors like Spotify and Pandora, which offer free, ad-supported tiers for users. Ultimately, Iovine and other Apple Music executives believed that another basic streaming music service with on-demand access to music at $10 a month would not be enough to keep it alive. He called the move into TV Apple's attempt to build "an entire pop cultural experience."

Key Speakers At The Apple Worldwide Developers Conference (WWDC)

"At Apple Music, what we're trying to create is an entire cultural, pop cultural experience, and that happens to include audio and video," he told reporters Saturday at the Television Critics Association's winter press tour.

"If South Park walks into my office, I am not going to say you're not musicians, you know?" Iovine continued when pressed about the report. "We're going to do whatever hits popular culture smack on the nose. We're going to try."

The Hollywood Reporter suggests that the Dr. Dre-starring Vital Signs could be among the first of Apple's scripted television series to launch this year, with six episodes rolling out all at once, following the Netflix strategy. Despite all of the information known about Vital Signs since its announcement nearly a year ago last February, it's still unclear whether or not users will be able to stream the new Apple Music TV shows on an Apple TV, or just on iOS.

Besides Vital Signs, Apple is said to be working on a reality competition series called Planet of the Apps as well as an updated version of Carpool Karaoke. For its new push into television, the company plans to create original shows comparable to HBO's Westworld and Netflix's Stranger Things.

Top Rated Comments

(View all)
Avatar
48 months ago
Oh gosh please, please, please stop.

Whilst the Mac line-up is suffering, operating systems being severely neglected, AirPod stock is non-existent, etc...

Their sights are targeted at Carpool Karaoke, developers version of X-Factor with Gweneth Platrow, and whatever other loads of junk entertainment these guys are Cooking up to conform to Emoji culture to stay "hip"...

(Also their failed car project, can't wait, uh & Siri in a living room box!)

Steve's legacy everybody, right here.
Score: 52 Votes (Like | Disagree)
Avatar
48 months ago
But I don't want it to be an entire pop cultural experience. I just want it to be a place where I can listen to my music and possibly share my opinion on it. That's all.
Score: 43 Votes (Like | Disagree)
Avatar
48 months ago
Apple you make computers !!! Or used to.

You have massive egos in the company , with no one regining them in. The Beats guys could care less about apple, they are just expanding their influence and personal status.

Forget pop culture , worry about the culture within apple. You are moving away from engineers to too cool for school crowd.
Score: 34 Votes (Like | Disagree)
Avatar
48 months ago
Oh good gosh. This guy is so full of it and himself.
Score: 31 Votes (Like | Disagree)
Avatar
48 months ago
2017 Apple reinvents MTV
Score: 30 Votes (Like | Disagree)
Avatar
48 months ago
Planet of The Apps, Vital Signs, Carpool Karaoke & Eddy Cue at the helm.

Pass
Score: 25 Votes (Like | Disagree)

Top Stories

Top Stories: iOS 14 Feature Tour, 'iPhone 12 mini' Rumors, Apple Watch Band Controversy

Saturday September 26, 2020 6:00 am PDT by
Things started to calm down a bit this week following last week's rush of media event, Apple Watch and iPad launches, and the release of iOS 14 and other operating updates. But that doesn't mean there wasn't still a lot of news, from digging deeper into iOS 14 to more iPhone 12 rumors to the uproar over trying to exchange band sizes on the new Apple Watch. On top of all of that, we heard...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

iOS 14: 'Phoenix 2' Space Shooter Delivers Playable Demo via App Clips

Saturday September 26, 2020 2:08 pm PDT by
One of the new features that arrived in iOS 14 is called App Clips. App Clips is described by Apple to be a "small part of your app" that can be available to users at just the right moment.App Clips focus on finishing one task quickly. An ideal App Clip experience allows users to open and complete a task in seconds. Instead of requiring an App Store download, they can be loaded and run via...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Upcoming Xbox App Update Will Let Xbox Users Stream Games to iPhone and iPad

Friday September 25, 2020 11:58 am PDT by
Microsoft is testing a new version of its Xbox app that will let Xbox users play games remotely on their iPhones and iPads using streaming functionality. The new feature was rolled out to TestFlight users this morning. The Xbox streaming option is distinct from Microsoft's xCloud service, which it has been clashing with Apple over. xCloud is designed to stream games from Microsoft's servers, ...

Microsoft Internally Worked on a Mac OS X Aqua Inspired Windows XP Theme

Saturday September 26, 2020 10:51 am PDT by
Microsoft tested a Windows XP theme that closely resembled Mac OS X's Aqua GUI, reports The Verge. A recent Windows XP source code leak has revealed various unreleased themes that Microsoft developed in 2000, at a time when Microsoft was in heated competition with Apple regarding desktop operating systems. One of the themes, codenamed "Candy," mirrors the design of Apple's Aqua...

Video Offers Closer Look at Apple Face Mask

Friday September 25, 2020 5:25 am PDT by
YouTube channel Unbox Therapy has today shared a new video giving a closer look at Apple's reusable face masks for corporate and retail employees. Apple's own face mask was designed by the company's Engineering and Industrial Design teams amid the global health crisis for corporate and retail employees, and the boxes include Apple's famous "Designed by Apple in California" text. The...

iPhone 12 May Launch Earlier Than Usual in South Korea

Monday September 28, 2020 5:24 am PDT by
The upcoming iPhone 12 lineup may launch earlier than usual in South Korea, reports The Korea Herald. South Korean telecoms firms speaking to The Korea Herald have said that the iPhone 12 lineup will launch ahead of its usual schedule. Normally, the release of new iPhones in South Korea comes about one month after launch in the United States. Last year, the iPhone 11 arrived in South Korea ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...