Tim Cook Says 'Strong Demand' For 2016 MacBook Pro Helped Set New Mac Sales Record Last Quarter

Apple reported its second quarter earnings results earlier this week, and during its subsequent conference call, CEO Tim Cook said Mac revenue hit a new March quarter record due to "strong demand" for the latest MacBook Pro with Touch Bar models, released in October 2016.


We had great Mac results during the quarter. Revenue grew 14 percent to a new March quarter record, and we gained market share thanks to strong demand for our new MacBook Pros. Our Mac business has generated over $25 billion in revenue over the past four quarters.

Apple sold 4.2 million Macs in the quarter, up four percent from the 4 million it sold in the year-ago quarter, but it does not break out sales on a model-by-model basis. Mac-related revenue totaled $5.8 billion, up 14 percent from 5.1 million in the year-ago quarter, a new all-time record in the second quarter.

Apple's record March quarter was achieved despite a lack of hardware updates to the MacBook, MacBook Air, iMac, Mac Pro, and Mac mini in over one to three years depending on the model. The MacBook Pro was the only Mac that Apple updated in 2016, beyond making 8GB RAM standard on the 13-inch MacBook Air.

MacRumors Buyer's Guide

Even the 2016 MacBook Pro faced its fair share of criticism when it launched. Some professional users were disappointed about the removal of all but two or four Thunderbolt 3 ports, while others faced battery life concerns and graphics issues that were eventually addressed with software updates.

Fortunately, updates are on the horizon. Last month, Apple made the rare move of pre-announcing that it's working on new pro-focused iMac models that will launch later this year. It's also working on a new Mac Pro that will feature a "modular" design, after admitting the 2013 model has thermal constraints.

Apple analyst Ming-Chi Kuo of KGI Securities said new 13-inch and 15-inch MacBook Pro models with faster Kaby Lake processors would enter mass production in the June quarter. He also said new 12-inch MacBook models would enter production in the spring, and some high-end models could supposedly have 16GB of RAM.

Kuo also mentioned a "15-inch MacBook" that would include 32GB of RAM and enter mass production in the early fourth quarter, which starts in September. He said the model would be "the most significantly redesigned product this year," and he believes it will adopt desktop-class RAM to satisfy high-end users.

Hardware references to possible next-generation MacBook Pro models were discovered in macOS 10.12.4 in February. It's less certain if the MacBook Air will continue to receive updates, or be supplanted by the 12-inch MacBook entirely, while Apple said the Mac mini remains an "important product" in its lineup.

"We're investing aggressively in [the Mac's] future, and we are very excited about the innovation we can bring to the platform," said Cook.

Related Roundup: MacBook Pro

Top Rated Comments

(View all)
Avatar
42 months ago
Make no mistake. The current MacBook lineup and its pricing / value per $, is in the worst shape since Steve Jobs’s passing.
Score: 106 Votes (Like | Disagree)
Avatar
42 months ago
That tends to happen when there are no major releases for 4 years and people want new technology.
Score: 89 Votes (Like | Disagree)
Avatar
42 months ago
I did not participate in those numbers, but did pick up the 2015 maxed out version after announcement.
Score: 59 Votes (Like | Disagree)
Avatar
42 months ago
It's such a success they are doing a significant redesign for the next update? Hmm.
Score: 45 Votes (Like | Disagree)
Avatar
42 months ago
Revenue is up because of insane pricing.:rolleyes:
Score: 45 Votes (Like | Disagree)
Avatar
42 months ago
Because users had no real choice if they wanted OS X.

i had to buy a 2016 Macbook Pro despite it being overpriced and with the useless touch bar. BTW the touch bar is totally useless as I touch type and I NEVER look down at the keyboard as it slows me down. Still confused how Apple thought this was a useful feature and not a "gimmick", maybe in a year or two it will be helpful.

Anyway, it was either this expensive Macbook Pro or an old + out of date Macbook Air... so yeah, the 2016 macbook pro is selling great! :eek:
Score: 41 Votes (Like | Disagree)

Top Stories

iPhone 12 Sizes Compared with iPhone SE, 7, 8, SE 2, X, 11, 11 Pro and 11 Pro Max [Update]

Tuesday July 7, 2020 6:49 pm PDT by
Apple is planning on launching the iPhone 12 this fall which is rumored to be coming in 3 different sizes: 5.4", 6.1" and 6.7". The middle size (6.1") matches up with the currently shipping iPhone 11, but the other two sizes will be entirely new. Over the weekend, there was some excitement about how well the new 5.4" iPhone 12 compares to the original iPhone SE. Those who have been hoping...

Everything New in iOS 14 Beta 2: New Calendar Icon, Files Widget and More

Tuesday July 7, 2020 11:38 am PDT by
Apple today released the second beta of iOS 14 to developers for testing purposes, tweaking and refining some of the features that are coming in the update. Below, we've rounded up all of the changes that we found in the second beta. - Calendar icon - There's a new Calendar app icon in iOS 14 beta 2, with the day of the week abbreviated rather than spelled out. - Clock icon - The clock...

Hands On With iPhone 12 Models Showing New Sizes and Design

Monday July 6, 2020 2:04 pm PDT by
Ahead of the launch of new iPhones we often see dummy models created based on leaked schematics and specifications, with those models designed to let case makers create cases for the new devices ahead of their release. We got our hands on a set of dummy models that represent the iPhone 12 lineup, giving us our first close look at the iPhone 4-style design and the different size options. Subscri ...

Developer's Visual Comparison of macOS Catalina and Big Sur Offers Closer Look at Apple's UI Redesign for Macs

Tuesday July 7, 2020 4:00 am PDT by
macOS 11 Big Sur is the next major release of Apple's operating system for Mac, and following its preview at WWDC, one of the biggest discussions has revolved around the all-new user interface redesign. Developers are still learning what the impact the new UI will have on their apps, and with that in mind, app designer Andrew Denty has compiled an extensive visual comparison of the user...

Analyst Believes iPhone 12 Pricing Will Start $50 Higher Even Without EarPods or Charger in Box

Wednesday July 8, 2020 9:35 am PDT by
Despite multiple reports indicating that Apple will not include EarPods or a wall charger with iPhone 12 models this year, one analyst believes that pricing will still increase slightly compared to the iPhone 11 lineup. In a research note provided to MacRumors, analyst Jeff Pu forecasted that iPhone 12 pricing will start at $749 for a new 5.4-inch model, an increase of $50 over the base...

14-Inch MacBook Pro With Mini-LED Display Expected to Enter Production in 2021

Wednesday July 8, 2020 7:51 am PDT by
Apple suppliers will begin competing to win manufacturing orders for new 14-inch and 16-inch MacBook Pro models with Mini-LED displays in the first quarter of 2021, according to Taiwanese research firm TrendForce. Rumors of a 14-inch MacBook Pro have surfaced since Apple replaced the 15-inch MacBook Pro with a new 16-inch model last year. Apple analyst Ming-Chi Kuo has previously said that...

Apple Seeds First Betas of iOS 14 and iPadOS 14 to Public Beta Testers

Thursday July 9, 2020 10:14 am PDT by
Apple today seeded the first public betas of upcoming iOS and iPadOS 14 updates to its public beta testing group, two weeks after first providing the updates to developers after the WWDC keynote and a day after seeding the second developer betas. Public beta testers who have signed up for Apple's beta testing program can download the iOS/‌iPadOS‌ 14 updates over the air after installing ...

Apple's Arm-Based Macs With Apple Silicon Chips Will Support Thunderbolt

Wednesday July 8, 2020 3:14 pm PDT by
Apple is working on Macs that use its custom Apple-designed Apple Silicon chips instead of Intel chips, but Apple has committed to continuing to support Thunderbolt, reports The Verge. In a statement, an Apple spokesperson said that Apple's upcoming machines will offer support for Intel's Thunderbolt USB-C standard. "Over a decade ago, Apple partnered with Intel to design and develop...

Apple Cuts iPhone Trade-In Values as iPhone 12 Launch Nears

Tuesday July 7, 2020 7:46 am PDT by
With just two months to go until the usual timeframe for Apple's iPhone launch events, Apple is cutting back on maximum trade-in values of previous-generation iPhones for those looking to upgrade to a new model. Maximum values on more recent models have dropped by $30–$50, while older models have generally dropped by $5–$20 with a few models seeing no change in value.iPhone XS Max: $500 to...

Some iPhone Users Report Significant Battery Drain Due to Music App Background Activity in iOS 13.5.1

Wednesday July 8, 2020 1:49 am PDT by
A significant minority of iPhone users have taken to Apple's Support Communities and Reddit to report battery drain issues largely related to the Music app and high levels of background activity. Hundreds of users, many running iOS 13.5.1 on devices both new and old, are experiencing rapid battery drain when the Music app is not in use. In some cases, the background activity occurs over...