Apple Said to Add Beats 1 Broadcasting Booth to Iconic Fifth Avenue Store in New York City

Apple's flagship store on Fifth Avenue in Manhattan will include a "very unique area" for broadcasting its Beats 1 radio station, as part of ongoing renovations, according to a person familiar with the matter. This particular source has provided MacRumors with reliable information in the past.

apple fifth avenue

Apple's iconic Fifth Avenue store in New York City

The person did not share any further details, but it's possible that Ebro Darden, one of three Beats 1 radio anchors, could broadcast at least some of his shows at the Fifth Avenue store once it reopens. Currently, he appears to broadcast from a studio in the Chelsea neighborhood of Manhattan.

Apple Fifth Avenue, known for its iconic glass cube entrance, has been closed for renovations since January 20. The redesigned store will reportedly have over twice as much square footage, so there will likely be more than enough space for a dedicated Beats 1 broadcasting booth alongside the sales floor.

Ebro Darden

Beats 1 radio anchor Ebro Darden, based in New York City

Beats 1 is Apple's internet-based radio station, broadcasted around the clock in over 100 countries around the world. It launched in tandem with Apple Music in June 2015. In addition to Darden, the station is anchored by former BBC Radio 1 host Zane Lowe, based out of Los Angeles, and London's Julie Adenuga.

Apple Music executive Larry Jackson recently described Beats 1 as "the biggest radio station in the world," and he claimed there is no other station in existence that has as many concurrent listeners at any given time.

Beats 1 can be listened to through iTunes on Mac or PC, or in the Apple Music app on iPhone, iPad, Apple TV, and Apple Watch. Listening is free, with no Apple Music subscription required.

Apple has not indicated when its Fifth Avenue store will reopen, but renovations are likely to continue for several months. In addition to more space and a Beats 1 broadcasting area, the store will likely feature Apple's next-generation retail layout, in line with stores in Brooklyn, Brussels, Paris, San Francisco, and elsewhere.

Related Roundup: Apple Stores

Top Rated Comments

Munch Avatar
48 months ago

What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.

The reason Apple is still a company is because it's no longer just a computer company. I don't understand why there's a segment of folks who think companies should do one thing and one thing only.

Hey does anyone remember when Nintendo was a great playing cards company?
Score: 27 Votes (Like | Disagree)
Joe Rossignol Avatar
48 months ago

Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.

Apple has over 100,000 employees around the world. Are they all supposed to be working on the Mac Pro?

I understand the sarcasm, but you can't expect Apple to drop everything else they're working on until the modular Mac Pro is ready.
Score: 24 Votes (Like | Disagree)
Relentless Power Avatar
48 months ago

Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.

What's the relation in this article between a Mac Pro and Beats 1 in New York City?
Score: 22 Votes (Like | Disagree)
theatremusician Avatar
48 months ago
What the hell is this crap?

Remember when Apple was a great computer company? It's getting harder and harder to remember Apple's former greatness as the Tim Cook regime marches on.
Score: 22 Votes (Like | Disagree)
HiRez Avatar
48 months ago
Thank god we'll have a Beats 1 broadcasting booth at least a year before a new Mac Pro. Apple sure has their priorities straight.
Score: 21 Votes (Like | Disagree)
Queen6 Avatar
48 months ago
Who cares Apple needs to get back to it's roots Deliver amazing products, then and only then will we look to Apple's services. Fix the computing line, stop "penny pinching" we have had enough and then some...

Q-6
[doublepost=1491764421][/doublepost]

Apple has over 100,000 employees around the world. Are they all supposed to be working on the Mac Pro?

I understand the sarcasm, but you can't expect Apple to drop everything else they're working on until the modular Mac Pro is ready.

Sorry I work with companies that can fast prototype complex engineering projects in a matter of months, yet Apple with all it's vast resources is going to take two years to realise a desktop computing solution? Sheer nonsense, actually it's BS at the highest level, and insulting to Apple's professorial customers...

Q-6
Score: 17 Votes (Like | Disagree)

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