"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Apple's Beautiful New Store in Brussels Opens to Long Lines and Fanfare
Apple celebrated the grand opening of its newly designed Apple Store in Brussels today with much fanfare, ranging from CEO Tim Cook tweeting to long lineups and media forming around the entrance prior to the doors opening. The store is the first located in Belgium at Avenue de la Toison d'Or in a busy shopping area.
The new Apple Store is the first to feature a next-generation Jony Ive-inspired design with large and virtually seamless curved glass panels on the facade, light boxes extending the length of the ceiling, indoor trees, touch-sensitive sequoia wood tables, new wooden shelves for Beats headphones and other accessories, and a massive digital screen at the back of the store for product marketing.
Apple recently shared a new video that highlights the work of several comic artists in Brussels, which is known for its tradition of comic art, to celebrate the grand opening. The store is open on Monday-Saturday between 10 AM and 7 PM local time and offers a Genius Bar, Workshops and other regular services.
(Thanks, Jan!)
The new Apple Store is the first to feature a next-generation Jony Ive-inspired design with large and virtually seamless curved glass panels on the facade, light boxes extending the length of the ceiling, indoor trees, touch-sensitive sequoia wood tables, new wooden shelves for Beats headphones and other accessories, and a massive digital screen at the back of the store for product marketing.
Goeiedag Brussel! Bonjour Bruxelles! pic.twitter.com/ldKCGIRcXv
— Tim Cook (@tim_cook) September 19, 2015Apple recently shared a new video that highlights the work of several comic artists in Brussels, which is known for its tradition of comic art, to celebrate the grand opening. The store is open on Monday-Saturday between 10 AM and 7 PM local time and offers a Genius Bar, Workshops and other regular services.
(Thanks, Jan!)
Related Roundup: Apple Stores
[ 53 comments ]
Top Rated Comments
(View all)
41 months ago
This store is very beautiful indeed.
Like the design, but those should be apple trees, so that everybody sitting underneath could feel like Newton, being hit by such fruit eventually...
Benches below such tree should also be called "genius benches". ;)
Like the design, but those should be apple trees, so that everybody sitting underneath could feel like Newton, being hit by such fruit eventually...
Benches below such tree should also be called "genius benches". ;)
41 months ago
The trees make it oh so cozy inside. I don't think I'd ever want to leave the store. Add a couch, a TV, wine, popcorn, and it'd be Paradise.
41 months ago
I was there today with wife and kids, couldn't pass-up the opportunity to be there on the opening day of the first store in Belgium! We had to queue for an hour, 11:05 - 12:05 - but after that the queue diminished dramatically - probably because it was lunchtime.
Having never seen any Apple Watches, we wanted to take a look as my wife's interested to get one and we were impressed - much nicer that I imagined they would be; wifey wants the new rose Sport, I really liked the black Watch. Bizarrely, they didn't have any for sale, only display/demo; no stock and no launch date. Personally I find that really weird - they're not selling so well, why not make them available in more countries sooner?
Anyway, we enjoyed the experience and the staff were really friendly - which makes a really nice change from the norm in Belgium.
There was a tunnel of staff, cheering, singing and high-fiveing everyone going it - that was big fun, but very noisy and a bit tiring when you'd been in the store for a while.
They gave out a pack of post-cards by Belgian artists with "Apple Store Brussels" printed on the box - I guess that's a memento for the opening day.
Having never seen any Apple Watches, we wanted to take a look as my wife's interested to get one and we were impressed - much nicer that I imagined they would be; wifey wants the new rose Sport, I really liked the black Watch. Bizarrely, they didn't have any for sale, only display/demo; no stock and no launch date. Personally I find that really weird - they're not selling so well, why not make them available in more countries sooner?
Anyway, we enjoyed the experience and the staff were really friendly - which makes a really nice change from the norm in Belgium.
There was a tunnel of staff, cheering, singing and high-fiveing everyone going it - that was big fun, but very noisy and a bit tiring when you'd been in the store for a while.
They gave out a pack of post-cards by Belgian artists with "Apple Store Brussels" printed on the box - I guess that's a memento for the opening day.
41 months ago
Is it just me or does Apple only seem to open up these flagship stores overseas? I know we have some in the states but nowhere near as many as we hear about in other countries. I live in Orlando and this is a huge market for Apple. Tourists from all over the world take time out of their theme park visits just to make a trip to stores like Apple and Best Buy and stock up on these devices. I wonder why we haven't gotten a store like this already. A place like Downtown Disney would be ideal for this.
Wait. Disney Springs is underway...
41 months ago
Customer service in Belgium in general is horrible. So, to improve on that in the Apple Store will not be that difficult. Hopefully it will inspire other chains to work on that as well.
We have this saying: "when it rains in Paris it drips in Brussels". And of all the countries I've been to, customer service in France, especially Paris is the worst.
Although I'm no fan of the "OMG how are you, you are my special customer" kinda attitude in America either...
41 months ago
You should be a stand-up comedian. A really bad one.
Only, if you agree to write me the jokes.
41 months ago
I feel like Apple Stores are the only stores that get lines for their openings.
[ Read All Comments ]
Twelve South today announced new additions to its Journal line of products, including Journal options for MacBook Air and MacBook Pro and a new Journal CaddySack for storing accessories.
The...
Apple's HomeKit platform has expanded to support a variety of device categories since its launch in 2014, now including lights, thermostats, ceiling fans, sprinklers, outlets, and humidifiers.
...
Lyft today revealed that a loyalty program for its customers, "Lyft Rewards," will begin rolling out for select passengers in December, allowing these users to be rewarded for using the...
Volkswagen today announced that subscribers of its Car-Net service can now use the iOS app and Siri to lock and unlock their car. The Siri command for this will be, "Hey Siri, lock my car."
...
Apple analyst Ming-Chi Kuo published a new report over the weekend, related to the introduction of new antenna technology that could be coming in next year's iPhone lineup. According to the...
For this week's giveaway, we've teamed up with Understands to offer MacRumors readers a chance to win a high-quality iMac stand or shelf made from wood.
Understands makes a selection of...
As information on Black Friday sales continues to grow, Sam's Club is planning a one-day-only sale for tomorrow, November 10, and it includes a few Apple items. The focus is $30 off...
Micro Center retail stores are offering an impressive $200 off new MacBook Air models, including custom configurations, starting today. This is by far the best deal we've seen on the new...
