Apple's Beautiful New Store in Brussels Opens to Long Lines and Fanfare
Apple celebrated the grand opening of its newly designed Apple Store in Brussels today with much fanfare, ranging from CEO Tim Cook tweeting to long lineups and media forming around the entrance prior to the doors opening. The store is the first located in Belgium at Avenue de la Toison d'Or in a busy shopping area.
The new Apple Store is the first to feature a next-generation Jony Ive-inspired design with large and virtually seamless curved glass panels on the facade, light boxes extending the length of the ceiling, indoor trees, touch-sensitive sequoia wood tables, new wooden shelves for Beats headphones and other accessories, and a massive digital screen at the back of the store for product marketing.
Apple blog
One More Thing was on hand for the Apple Store grand opening in Brussels today and recorded some
exciting footage as the doors opened. As with many other grand openings, the day started with a countdown among the hundreds of people lined up outside the store, at which point the doors opened and customers were cheered on by retail employees as they entered.
Apple recently
shared a new video that highlights the work of several comic artists in Brussels, which is known for its tradition of comic art, to celebrate the grand opening. The store is open on Monday-Saturday between 10 AM and 7 PM local time and offers a Genius Bar, Workshops and other regular services.
(Thanks, Jan!)
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Unidentified governments are surveilling smartphone users by tracking push notifications that move through Google's and Apple's servers, a US senator warned on Wednesday (via Reuters). In a letter to the Department of Justice, Senator Ron Wyden said foreign officials were demanding the data from the tech giants to track smartphones. The traffic flowing from apps that send push notifications...
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6B34, up from the 6B32 firmware introduced in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update, but prior software releases ...
The iOS 17.2 update that Apple is set to release to the public in the near future will bring support for the next-generation Qi2 wireless charging standard to the iPhone 13 and iPhone 14 models. Qi2 was mentioned in the release notes for the RC version of the update that came out today. With the addition of support for the new standard, iPhone 13 and iPhone 14 models will work with Qi2...
Apple's Korean suppliers have begun developing smartphone under-display cameras (UDC), paving the way for the first iPhone with a true "all-screen" appearance. According to The Elec, LG Innotek has entered the preliminary development of the UDC, which sits under the display and does not result in a visible hole in the panel when the camera is not in use. A UDC differs from a typical front ...
Today we're tracking a collection of deals that are matching - or nearly matching - the same all-time low discounts we saw during Black Friday. This includes the AirPods Pro 2 with USB-C, 9th generation iPad, and M1 MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the ...
Meta has revealed plans to end Instagram users' ability to chat with Facebook accounts later this month, rolling back a feature that it introduced over three years ago. In September 2020, Meta (then Facebook) announced it was merging its Facebook Messenger service with Instagram direct messaging, allowing Instagram users to chat with Facebook users and vice versa using the same platform....
Apple has asked the Indian government to exempt existing iPhones from new rules that require smartphones sold in the country to have a USB-C charging port, reports Reuters. India wants to replicate an upcoming European Union rule that requires all smartphones to implement the USB-C charging standard. However, according to a new report, Apple has told India its local production targets will...
Top Rated Comments
Like the design, but those should be apple trees, so that everybody sitting underneath could feel like Newton, being hit by such fruit eventually...
Benches below such tree should also be called "genius benches". ;)
Having never seen any Apple Watches, we wanted to take a look as my wife's interested to get one and we were impressed - much nicer that I imagined they would be; wifey wants the new rose Sport, I really liked the black Watch. Bizarrely, they didn't have any for sale, only display/demo; no stock and no launch date. Personally I find that really weird - they're not selling so well, why not make them available in more countries sooner?
Anyway, we enjoyed the experience and the staff were really friendly - which makes a really nice change from the norm in Belgium.
There was a tunnel of staff, cheering, singing and high-fiveing everyone going it - that was big fun, but very noisy and a bit tiring when you'd been in the store for a while.
They gave out a pack of post-cards by Belgian artists with "Apple Store Brussels" printed on the box - I guess that's a memento for the opening day.
No, this is a site where English is used, so Brussels it is.;)