New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

New Report Suggests Apple Could Delay 'iPhone 8' Launch to October or November

Apple could delay its rumored high-end iPhone with a 5.8-inch edge-to-edge OLED display until October or even November, according to a new report out on Wednesday.

In recent years, Apple has released its iPhone updates in September, but according to Chinese-language Economic Daily News (EDN), suppliers are encountering "technical issues" in the production of the upcoming "iPhone 8" because of differences in the display lamination process and challenges involved in integrating the 3D sensing front camera system.


The report tallies with a rumor that circulated last month suggesting the iPhone 8 may go on sale later than usual, due to the switch to an OLED display and the new technology needed. In such a scenario, the launch of an iPhone 7s and 7s Plus would go ahead in September as scheduled, with the higher-end iPhone 8 coming later in the year.

Such a staggered release would be highly untypical of Apple, and it's hard to imagine the company holding a September launch event for "S" cycle iPhones with no mention of the highly rumored OLED device. However, it is possible the higher-end phone could be revealed at the same time but launched in limited quantities or at a later date. Barclays analysts recently claimed that Apple will launch its "10th anniversary iPhone" in the usual September timeframe, albeit in short supply until a full stock arrives in the fourth quarter.

Earlier this week it was reported that Apple has placed an order for 70 million OLED panels from Samsung, anticipating high demand. Samsung is preparing to be able to produce up to 95 million panels in 2017, said the sources.

Market watchers are said to be analyzing the pull-in of orders for passive components from the iPhone's supply chain to see whether production of the new iPhone devices is on track, according to EDN. Apart from the edge-to-edge OLED display, the "iPhone 8" is expected to include wireless charging, no physical Home button, and perhaps 3D facial recognition and/or iris scanning. In addition, rumors suggest that Touch ID could be embedded in or under a True Tone display.

(Via DigiTimes.)

Related Roundup: iPhone 8 (2017)


Top Rated Comments

(View all)

3 weeks ago
Lol. EVERY year we hear this same report and the iPhone is released at the normal schedule.
Rating: 33 Votes
3 weeks ago
It's delayed already and it's not even out? Sounds like the Apple of late.
Rating: 19 Votes
3 weeks ago
Hmm, if only they had a savvy supply-chain guy. Whatever happened to him?
Rating: 18 Votes
3 weeks ago
*YAWN*

The iPhone New Dance continues...

October, year before - "I can't wait to see what's happening next year!"
January, year of launch - "The iPhone New will read your mind!"
February, year of launch - "The iPhone New will be be able to find water in the Sahara!"
March, year of launch - "The iPhone New will launch and skip the standard #/#S cycle!"
April, year of launch - "The iPhone New cool feature list will be delayed until 20xx+2!"
June, year of launch - "LOOK WHAT I FOUND IN iOS X+1!!!! It'll have a screen that is 1 pixel wider and taller!"
July, year of launch - "Every detail of iPhone New is leaked."
August, year of launch - The rumor mill goes strangely quiet.
September, year of launch - "This is the most Awesomeist iPhone EVER!" - Tim Cook. "Why didn't it have a blood testing port for diabetics, like I read on MacRumors?" - Random person
October, year of launch - "I can't wait to see what's happening next year!"
Rating: 11 Votes
3 weeks ago

I think it's a little childish that everyone expects Apple to have enough iPhones for everyone on launch day.

Childish to expect a company to provide something they released :rolleyes:
Many other manufacturers have figured out that if they build more product prior the release day then people don't have to wait two months for it

Apple does it, as an artificial means to show how much the iPhones are in demand.
Rating: 10 Votes
3 weeks ago
Apple dodged a bullet* last year with the Galaxy Note 7... given the iPhone 7 wasn't a giant leap over the 6/6S. The Galaxy S8 looks amazing and along with the Pixel etc Apple can not afford any "technical issues" or delays with this year's iPhone.

* or should that be shrapnel
Rating: 7 Votes
3 weeks ago
People who feel it was too expensive now won't be able to get it in time. Too much too late.
Rating: 5 Votes
3 weeks ago

You're deluded if you think Apple holds back stock, as Apple has stockholders to answer to and all they are interested in is selling them as quickly as possible.

Except this isn't surprising, they know what happens year in and year out, and they simply can build more phones in preparation. I can understand running out of stock on day 1, but having continually occur until November is a problem. Cook is supposed to be a supply chain genius yet he cannot figure out how to get supply sufficient stock? its by design.

I can see this happening for a one model, or one year but happening now for how many years?

They couldn't care less about hype or anticipation, they just want as many sold as possible, so its nonsensical to suggest that Apple creates a shortage.

You kidding me, they're eating this stuff up.
Rating: 4 Votes
3 weeks ago
Usual attempts at stock price manipulation.
Rating: 4 Votes
3 weeks ago


Apple does it, as an artificial means to show how much the iPhones are in demand.


It's not intentional. Lack of supply only pisses off customers that already want the phone. So it doesn't build demand it cuts it. And that isn't smart marketing, it's poor planning.

What bumps up demand is getting phones in these people's hands so they can go talk about how great it is with their friends, so strangers can see it in their hands. That is what creates desire and demand. Not too many people buy a $500+ anything on impulse because it's momentarily hard to get. That is short lived anyway. If that is the strategy then Apple has to have a phone ready when the buyer comes in. Impulse buyers don't wait, they move on to the next impulse. Companies want sustained sales not blips.

Apple supply issues are 100% logistics. Best example is the initial AW launch where they sold out in the first minute. Completely ridiculous. Apple fessed up that one of it's suppliers had manufacturing issues during ramp up. The same thing happens with the iPhone. Some component manufacture has an issue and, well, the weakest link in the chain.... It's the reason why Apple is looking to buy more component companies so it can have more production time line control and successful launches. When there is no supply there are no sales. Actual sales not perceived demand is what feeds Apple employees.
Rating: 4 Votes

[ Read All Comments ]