Apple Store Down in Advance of (PRODUCT)RED iPhone 7 and New 9.7-inch iPad Launch at 8:01 a.m. Pacific Time

Apple took down its online store early this morning as the company prepares to launch its special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries and regions around the world.

Screen Shot 2 4
Internet users attempting to access the store section of the U.S. site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. Pacific Time, which is when Apple previously said it would officially be launching the new red colorway iPhone.

Today Apple is also launching a new lower priced 9.7-inch iPad to replace the iPad Air 2, as well as new storage tier options for the iPhone SE and the iPad mini 4.

The PRODUCT(RED) iPhone 7 will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

Apple's new tablet, which it is simply calling "iPad", is Apple's new entry-level model at the 9.7-inch size, starting at $329 for 32GB and $429 for 128GB. The device will be available in more than 20 countries and regions.

The new 32GB and 128GB storage capacities for the iPhone SE will cost $399 and $499 respectively, replacing the original 16GB ($399) and 64GB ($449) storage capacities. All other specs for the smaller profile handset remain the same.

The new 128GB model iPad mini 4 with Wi-Fi will start at $399, which was previously the price for the 32GB model with Wi-Fi, which has been discontinued. A cellular model with 128GB of storage will also be available for $529.

During Tuesday's announcement of the new products, Apple also launched new Apple Watch bands and iPhone cases in new colors.

Despite the unusually early shuttering of the store, it's very unlikely that it relates to anything other than updates to the online ordering process to reflect the new products, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Related Roundups: iPad mini, iPhone SE 2020
Related Forums: iPad, iPhone

Top Rated Comments

bobjonesco Avatar
59 months ago
Taking the store down for 6 hours just to add two products we already knew about?
Score: 40 Votes (Like | Disagree)
OllyW Avatar
59 months ago
It's actually more than two products aside from the new 9.7 iPad and the Product Red iPhone. It also includes added Watch bands, iPhone SE, and additional iPhone cases.

Not to mention any other unforeseen edits/changes that you're not aware of.
Amazon adds tons of new stuff every single day and their site manages to stay up and running.
Score: 35 Votes (Like | Disagree)
robeddie Avatar
59 months ago
Actually the new watch bands and cases were already available to buy when the store was updated on Tuesday.

So just iPad, iPhone SE and Red iPhone.

I get that the store has to go down, but 6 hours is strange.
Amazon, ESPN, CNN, Fox News (name just about ANY other site) They ALL update a TON of stuff on their pages constantly and never go down because of those updates.

Any technical argument why the largest TECH company in the world has to go down at all, let alone 6 HOURS to update a handful of items is completely daft.
Score: 18 Votes (Like | Disagree)
fogandflower Avatar
59 months ago
('https://www.macrumors.com/2017/03/24/apple-store-down-red-iphone-7-launch/')


Apple took down its online store early this morning as the company prepares to launch its special edition ('https://www.macrumors.com/2017/03/21/apple-announces-iphone-7-productred-special-edition/') (PRODUCT)RED iPhone 7 and iPhone 7 Plus in more than 40 countries around the world.



Internet users attempting to access the store section of the site are being met with the familiar "We've got something special in store for you" placeholder, accompanied by a relaunch time of 8:01 a.m. PDT, which is when Apple previously said it would officially be launching the new red colorway iPhone.

PRODUCT(RED) models will be available in 128GB and 256GB storage capacities for the same $749/$849 and $869/$969 prices as the equivalent iPhone 7 and iPhone 7 Plus models in standard colors. The anodized aluminum's vibrant red finish has a white Apple logo and white front bezels.

It's unlikely that the message relates to anything other than last minute changes to the iPhone 7 online ordering process, but we'll keep readers updated as soon as we learn more.

(Thanks, Andrea!)

Article Link: Apple Store Down in Advance of (PRODUCT)RED iPhone 7 Launch at 08:01 PDT ('https://www.macrumors.com/2017/03/24/apple-store-down-red-iphone-7-launch/')
[doublepost=1490348421][/doublepost]I don't get it. Why one of the largest technology company needs to shut down its online store to update something?
Score: 16 Votes (Like | Disagree)
bobjonesco Avatar
59 months ago
It has nothing to do with knowing about the products, they close the site to make alterations to the website reflecting the newest product updates. This isn't anything new.
6 hours. I'm sure Apple has an army of people who manage the website. 2 products. The changes are probably already on a staging or dev server and all they'd need to do is push the new pages out.
Score: 13 Votes (Like | Disagree)
wbrat Avatar
59 months ago
I don't get it. They already made changes to the store few days ago...

Score: 13 Votes (Like | Disagree)

Top Stories

m1x mac mini screen feature

High-End 'M1X' Mac Mini With New Design and Additional Ports Expected to Launch in the 'Next Several Months'

Sunday August 22, 2021 5:59 am PDT by
Apple can be expected to launch an updated high-end Mac mini with a new design and a faster "M1X" Apple silicon processor in the "next several months," Bloomberg's Mark Gurman reports. In the latest publication of his Power On newsletter, Gurman writes that a new high-end Mac mini, which has previously been reported to feature a new design with additional ports, can be expected to replace...
mac scanner permission error

Apple Says Fix Planned for 'You Do Not Have Permission to Open the Application' Error When Using a Scanner on Mac

Saturday August 14, 2021 6:15 am PDT by
In a newly published support document on its website, Apple has acknowledged an error that some users may receive when they try to use a scanner with a Mac in the Image Capture app, Preview app, or the Printers & Scanners section of System Preferences. A screenshot of the error message from the HP Support Community When attempting to use a scanner with a Mac, Apple said users might get an...
macbookpro13large

macOS Big Sur Update Bricking Some Older MacBook Pro Models

Sunday November 15, 2020 5:33 am PST by
A large number of late 2013 and mid 2014 13-inch MacBook Pro owners are reporting that the macOS Big Sur update is bricking their machines. A MacRumors forum thread contains a significant number of users reporting the issue, and similar problems are being reported across Reddit and the Apple Support Communities, suggesting the problem is widespread. Users are reporting that during the...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
m1 imac orange

New iMac Tidbits: Headphone Jack on Side, Ethernet Port on Power Adapter, Spatial Audio and WiFi 6 Support, No SD Card Slot

Wednesday April 21, 2021 6:38 am PDT by
Apple yesterday announced a completely redesigned 24-inch iMac with the M1 Apple silicon chip. The new iMac, the first major redesign of the Mac desktop computer since 2012, has several changes compared to the previous generation. In the aftermath of the event, a few new features and tidbits may have slipped under the radar, so we’ve compiled this list of some of the less-talked-about...
omg lightning cable comparison

Security Researcher Develops Lightning Cable With Hidden Chip to Steal Passwords

Thursday September 2, 2021 6:59 am PDT by
A normal-looking Lightning cable that can used to steal data like passwords and send it to a hacker has been developed, Vice reports. The "OMG Cable" compared to Apple's Lightning to USB cable. The "OMG Cable" works exactly like a normal Lightning to USB cable and can log keystrokes from connected Mac keyboards, iPads, and iPhones, and then send this data to a bad actor who could be over a...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...
General YouTube Feature 1

YouTube Premium and Music Surpass 50 Million Subscribers

Friday September 3, 2021 2:19 am PDT by
YouTube says it has passed 50 million subscribers for its Premium and Music subscriptions, making it the "fastest growing music subscription" service in the world, according to YouTube's global head of music, Lyor Cohen. YouTube says that it has more than 50 million paying subscribers collectively across YouTube Premium and YouTube Music. The Google-owned service says it attributes this...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
apple wallet drivers license

Apple Announces First U.S. States That Will Let You Add Your Driver's License to Your iPhone

Wednesday September 1, 2021 6:15 am PDT by
Apple today announced the first U.S. states that will be rolling out the ability for residents to add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch. Arizona and Georgia will be the first states to support the feature, with Connecticut, Iowa, Kentucky, Maryland, Oklahoma, and Utah to follow, according to Apple. Apple said select TSA security checkpoints in ...