Apple Expected to Announce New Products as Soon as Next Week, Supply Chain Sources Say

Apple is expected to announce new products later this month, most likely between Monday, March 20 and Friday, March 24, according to reputable supply chain analysts we spoke to who wish to remain anonymous. The analysts said the information is from its own sources and not based on other reports.

ipad pro and box
The research firm did not disclose which products it expects Apple to announce, but rumors have widely suggested at least a trio of new iPad Pro models will be unveiled as early as this month, including an all-new 10.5-inch model with slimmer bezels and updated 9.7-inch and 12.9-inch versions.

The sources expecting an iPad refresh include, among others, KGI Securities analyst Ming-Chi Kuo, Barclays analyst Blayne Curtis, and Japanese blog Mac Otakara. The last of the three expects a new 7.9-inch model that would supplant the iPad mini 4, but other reports deny or fail to mention that particular claim.

Last month, Mac Otakara said Apple will host a March event where it will debut its new iPad Pro lineup, a larger iPhone SE model with 128GB storage, and new Apple Watch bands. The report also claimed Apple will add a red color option for iPhone 7 and iPhone 7 Plus, which could be part of (PRODUCT)RED.

Apple has yet to invite the media to an event this month, however, and those invites would be on shorter notice than usual if it is indeed planning to announce new products this way as early as next week.

In each of the past two years, Apple invited the media to its March event roughly 11-12 days beforehand, including February 26 invites for a March 9 event in 2015 and March 10 invites for a March 21 event last year.

There are three plausible scenarios if new products are in the cards: Apple is planning a March event, and invites will go out soon; Apple is planning a Spring event, but not this month; or Apple will share its announcements through a press release as it did when it dropped the price of the fourth-generation iPad to $399 in March 2014.

A few reports have suggested the 10.5-inch iPad Pro could face shipping delays, so perhaps Apple will delay announcing it entirely.

Apple has hosted March events four times in the past six years. In 2011 and 2012, it introduced new iPad models at the Yerba Buena Center for the Arts. In 2015, it revealed Apple Watch pricing and release date information. Last year, Apple debuted the 9.7-inch iPad Pro and iPhone SE at its Town Hall.

One rumor suggested Apple could be planning an event on April 4, but this date was based on Personal Pickup for the 12.9-inch iPad Pro, which is generally not a reliable indicator of an event. The in-store pickup date for 12.9-inch iPad Pro models is a rolling target, as evidenced by the April 10 date now shown.

The all-new 10.5-inch iPad Pro is expected to have slimmer bezels, and possibly no Home button, allowing it to have the same overall footprint as the 9.7-inch iPad Pro. This design could foreshadow the rumored 5.8-inch iPhone. The tablet is also rumored to have a higher-resolution display and quad microphones.

The updated 12.9-inch iPad Pro is said to feature a 12-megapixel rear camera and True Tone display like the current 9.7-inch model, using advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the surrounding environment.

Related Roundups: iPad, iPad Pro
Related Forums: iPad, iPhone

Popular Stories

ios 19 messages app

Apple Sues Jon Prosser Over iOS 26 Leaks

Thursday July 17, 2025 8:40 pm PDT by
Earlier this year, YouTuber Jon Prosser shared multiple videos showing off what he claimed to be re-created renderings of what was then presumed to be called iOS 19 and which was eventually unveiled by Apple as iOS 26 at WWDC in June. In his first video back in January, Prosser showed off a Camera app redesign with a simpler set of buttons for moving between photo and video modes, and he...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Pro Dark Blue and Orange

Ranked: The Best Features Rumored for the iPhone 17 Lineup

Wednesday July 16, 2025 4:17 pm PDT by
We have just under two months to go until the debut of Apple's iPhone 17 models, and rumors have been ramping up in recent weeks. We went through everything we know so far, pulling out the most exciting rumors and highlighting some other changes that aren't going to be so great. Top Tier Ultra Thin iPhone 17 Air - The iPhone 17 Air is 2025's most exciting iPhone rumor, because it's the...
Foldable iPhone 2023 Feature Homescreen

Foldable iPhone's Thickness and Price Range Detailed in New Reports

Wednesday July 16, 2025 11:31 am PDT by
Apple's long-rumored foldable iPhone will likely have a starting price between $1,800 and $2,000 in the U.S., analysts at investment banking firm UBS said this week. If so, the foldable iPhone would cost more than a MacBook Pro, which starts at $1,599. With a starting price of at least $1,800, the foldable iPhone would be the most expensive iPhone model ever released, topping the Pro Max at...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...

Top Rated Comments

gpat Avatar
109 months ago
Waiting for new iMacs, still with revolutiomagical 5400rpm drives
Score: 43 Votes (Like | Disagree)
snowboarder Avatar
109 months ago
A Mac maybe? What am I thinking...
Score: 32 Votes (Like | Disagree)
pbasmadj Avatar
109 months ago
For the first time in Apple history, I really don't care.


I am on islands with Apple right now. Got the non touchbar MacBook Pro which I will admit I love, it is great, but not really a fan of their other offerings. Have the iPhone 6S, which I love, but have no interest in the 7 or probably not the new phones either. I love the products I have, but the other options they have and seem to be going after are not nearly as interesting as in the past. Keeping my money lately which was never the case in the past.
Score: 30 Votes (Like | Disagree)
imran5720 Avatar
109 months ago
Waiting for new IMAC
Score: 25 Votes (Like | Disagree)
Chicane-UK Avatar
109 months ago
Hmm. Another iPad size? Why?
Because they forgot how to make Macs.
Score: 22 Votes (Like | Disagree)
Nintendo64 Avatar
109 months ago
Yes. New iPads, a red iPhone, and amazing desktops still in the 'pipeline'.
Score: 20 Votes (Like | Disagree)