Apple Expected to Announce New Products as Soon as Next Week, Supply Chain Sources Say

Apple is expected to announce new products later this month, most likely between Monday, March 20 and Friday, March 24, according to reputable supply chain analysts we spoke to who wish to remain anonymous. The analysts said the information is from its own sources and not based on other reports.

ipad pro and box
The research firm did not disclose which products it expects Apple to announce, but rumors have widely suggested at least a trio of new iPad Pro models will be unveiled as early as this month, including an all-new 10.5-inch model with slimmer bezels and updated 9.7-inch and 12.9-inch versions.

The sources expecting an iPad refresh include, among others, KGI Securities analyst Ming-Chi Kuo, Barclays analyst Blayne Curtis, and Japanese blog Mac Otakara. The last of the three expects a new 7.9-inch model that would supplant the iPad mini 4, but other reports deny or fail to mention that particular claim.

Last month, Mac Otakara said Apple will host a March event where it will debut its new iPad Pro lineup, a larger iPhone SE model with 128GB storage, and new Apple Watch bands. The report also claimed Apple will add a red color option for iPhone 7 and iPhone 7 Plus, which could be part of (PRODUCT)RED.

Apple has yet to invite the media to an event this month, however, and those invites would be on shorter notice than usual if it is indeed planning to announce new products this way as early as next week.

In each of the past two years, Apple invited the media to its March event roughly 11-12 days beforehand, including February 26 invites for a March 9 event in 2015 and March 10 invites for a March 21 event last year.

There are three plausible scenarios if new products are in the cards: Apple is planning a March event, and invites will go out soon; Apple is planning a Spring event, but not this month; or Apple will share its announcements through a press release as it did when it dropped the price of the fourth-generation iPad to $399 in March 2014.

A few reports have suggested the 10.5-inch iPad Pro could face shipping delays, so perhaps Apple will delay announcing it entirely.

Apple has hosted March events four times in the past six years. In 2011 and 2012, it introduced new iPad models at the Yerba Buena Center for the Arts. In 2015, it revealed Apple Watch pricing and release date information. Last year, Apple debuted the 9.7-inch iPad Pro and iPhone SE at its Town Hall.

One rumor suggested Apple could be planning an event on April 4, but this date was based on Personal Pickup for the 12.9-inch iPad Pro, which is generally not a reliable indicator of an event. The in-store pickup date for 12.9-inch iPad Pro models is a rolling target, as evidenced by the April 10 date now shown.

The all-new 10.5-inch iPad Pro is expected to have slimmer bezels, and possibly no Home button, allowing it to have the same overall footprint as the 9.7-inch iPad Pro. This design could foreshadow the rumored 5.8-inch iPhone. The tablet is also rumored to have a higher-resolution display and quad microphones.

The updated 12.9-inch iPad Pro is said to feature a 12-megapixel rear camera and True Tone display like the current 9.7-inch model, using advanced four-channel ambient light sensors to automatically adapt the color and intensity of the display to match the light in the surrounding environment.

Related Roundups: iPad, iPad Pro, iPhone SE
Related Forums: iPad, iPhone

Popular Stories

iPhone SE 4 Thumb 1

'New' iPhone SE Product Listing Appears on French Website

Wednesday February 12, 2025 6:49 am PST by
As the wait continues for Apple's long-rumored, fourth-generation iPhone SE, French electronics retailer Boulanger has prematurely published a product listing for a "new" model of the iPhone SE. The placeholder page says the device is "coming soon," but it offers no further information, and the price shown is obviously not real. The listing was spotted by a reader of the French technology...
apple launch feb 2025 alt

What to Expect From the 'Apple Launch' Next Week

Thursday February 13, 2025 11:48 am PST by
Apple has yet to announce any new devices this year, but that could change starting next week. Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19. "Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
apple launch feb 2025

Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 8:07 am PST by
In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag. The post includes a short video with an animated Apple logo inside a circle. Cook did not provide an exact time for the launch, or share any other specific details, so...
m2 macbook air blue

M4 MacBook Air Release Continues to Appear Imminent

Monday February 10, 2025 10:56 am PST by
There continue to be signs of a new MacBook Air with an M4 chip, indicating that we could see the machine launch in the not too distant future. A private account on X today shared the identifiers that the MacBook Air will use, and those identifiers correspond to the M4 chip. According to the source, both the 13-inch MacBook Air and the 15-inch MacBook Air will be equipped with Apple's...
oppo find n5 fingers

World's Thinnest Foldable Phone Launches Next Week

Monday February 10, 2025 3:05 am PST by
Oppo has confirmed a February 20 global launch for its Find N5, which the company claims is the world's thinnest device in the foldable phone category. The phone is expected to be re-branded as the OnePlus Open 2 in the US. The Chinese vendor has been teasing the device in the last few weeks, touting its waterproofing and nearly invisible display crease, and highlighting its thinness by compa...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.3.1

Monday February 10, 2025 10:04 am PST by
Apple today released watchOS 11.3.1, a minor update to the operating system that runs on the Apple Watch. watchOS 11.3.1 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.3.1 can be downloaded by opening up the Apple Watch app and going to General > Software Update. To install the new software, the Apple Watch needs to...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro With All-New Camera Bar Design Allegedly Revealed

Thursday February 13, 2025 5:49 pm PST by
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech. iPhone 17 Pro camera design render created by Asher for Front Page Tech In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
M4 mini Glowing Blue

Apple Begins Selling Refurbished M4 Macs

Wednesday February 12, 2025 11:35 am PST by
Apple today added MacBook Pro and Mac mini models with M4 series chips to its certified refurbished store in the United States, Canada, the United Kingdom, and Ireland for the first time since the computers were introduced in October 2024. Some refurbished MacBook Pro models with M4 chips are also available in Belgium, Germany, the Netherlands, Spain, and select other European countries. ...
sequoia

Apple Releases macOS Sequoia 15.3.1

Monday February 10, 2025 10:11 am PST by
Apple today released macOS Sequoia 15.3.1, a minor update to the macOS Sequoia operating system that came out last September. macOS 15.3.1 comes a few weeks after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌‌macOS Sequoia‌‌‌ update through the Software Update section of System Settings. Apple has also released macOS 13.7.4 and macOS 14.7.4 for those who are...

Top Rated Comments

gpat Avatar
104 months ago
Waiting for new iMacs, still with revolutiomagical 5400rpm drives
Score: 43 Votes (Like | Disagree)
snowboarder Avatar
104 months ago
A Mac maybe? What am I thinking...
Score: 32 Votes (Like | Disagree)
pbasmadj Avatar
104 months ago
For the first time in Apple history, I really don't care.


I am on islands with Apple right now. Got the non touchbar MacBook Pro which I will admit I love, it is great, but not really a fan of their other offerings. Have the iPhone 6S, which I love, but have no interest in the 7 or probably not the new phones either. I love the products I have, but the other options they have and seem to be going after are not nearly as interesting as in the past. Keeping my money lately which was never the case in the past.
Score: 30 Votes (Like | Disagree)
imran5720 Avatar
104 months ago
Waiting for new IMAC
Score: 25 Votes (Like | Disagree)
Chicane-UK Avatar
104 months ago
Hmm. Another iPad size? Why?
Because they forgot how to make Macs.
Score: 22 Votes (Like | Disagree)
Nintendo64 Avatar
104 months ago
Yes. New iPads, a red iPhone, and amazing desktops still in the 'pipeline'.
Score: 20 Votes (Like | Disagree)