Apple Announces iPad 4 Relaunch, Confirms 8 GB iPhone 5c Limited to Select Countries

ipad_4_399After the fourth-generation iPad reappeared on Apple's online storefront earlier today, the company has issued a press release confirming the return of the device to the company's product lineup. The iPad with Retina Display will replace the iPad 2 as the company's entry-level full-sized tablet option.

“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”

The 16 GB WiFi-only iPad 4 is available for $399, while the WiFi + Cellular model starts at $529 in the U.S., with both black and white color options available. The iPad with Retina Display will be sold through the Apple Online Store, Apple's retail stores and select Authorized Apple Resellers. Customers looking for additional storage capacity beyond 16 GB must purchase the iPad Air, which is available in 16, 32, 64 and 128 GB options.

In line with earlier rumors, Apple today also started selling a new 8 GB iPhone 5c in select countries. The new 8 GB model with five color options is available in Apple's UK online store for £429 unlocked, making it £40 cheaper than the comparable 16 GB model.

Distribution of the new lower-capacity model is, however, rather limited, with Apple confirming to Fortune's Philip Elmer-DeWitt that the 8 GB model will only be available in the UK, France, Germany, Australia, and China.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)
Related Forums: iPad, iPhone

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

losthorse Avatar
148 months ago
-- removed by user --
Score: 30 Votes (Like | Disagree)
mattopotamus Avatar
148 months ago
How are people complaining about this move? Clearly the ipad 4 is more suitable at $399 than the ipad 2 was.
Score: 23 Votes (Like | Disagree)
Bare Avatar
148 months ago
Better the iPad 4 as a cheaper option than the iPad 2. The iPad 4 is far more an appealing option for today's consumer.
Score: 22 Votes (Like | Disagree)
D.T. Avatar
148 months ago
This is a pretty decent idea. The iPad 4 is still a powerful tablet, it doesn’t have anything “missing” like the iPad 2 ... and it only gives up some small % of performance and dimension for $100 savings (if you’re only considering a full sized iPad).

:cool:
Score: 18 Votes (Like | Disagree)
td1439 Avatar
148 months ago
Anyone who shelled out $400 for an iPad 2 in the last couple of months is probably fuming right now.
Score: 17 Votes (Like | Disagree)
Keebler Avatar
148 months ago
I think it's great!

My 2 cents:

I thought selling the iPad 2 was cheesy as it doesn't have the retina display, but the iPad 4 at 16GB is fantastic for that price point.

I read some of the messages and seen the comments about 'milking this line' or 'how innovative selling an older product'.

Look at it from this perspective - not everyone cares (or even knows) about the technical differences between the 4 and Air.

Do you think someone like my mother in law, who can barely type on a computer, gives a crap whether or not it's the A-535 or A7883939393 chip?

NO.

Does she care about having a ton of GB space to save movies or other stuff on?

NO. She may think GB means Green Bay for crying out loud. lol

Will she want a fantastic looking display to check her email and surf the web, receive texts from her grandkids when they're not able to visit.

Will she want a device that's incredibly easy to use?

YES.

Will the iPad 4 16 GB PERFECTLY suit that need.

YES! In a huge way. Especially at that price point.

My point is just because YOU may not agree with their decision and think it's stupid....don't think it won't sell.

I'm not saying this is perfect for seniors either. Think of parents looking for a Christmas gift for their kid who may not need more than 16GB. Lots of possibilities out there.

I don't think is Apple harming their own market share. In fact, I bet they sell more iPads now that they have a lower option Retina display. To me, this is just like a car manufacturer - you'll have people who will want to buy the high end vehicles and you'll have those buying the lower end.

Are their needs being met?

Absolutely.

Are yours? Maybe not. So go buy that higher end option.

But maybe you'll see there are other view points and factors to consider.

Cheers,
Keebler
Score: 13 Votes (Like | Disagree)