Apple Announces iPad 4 Relaunch, Confirms 8 GB iPhone 5c Limited to Select Countries

ipad_4_399After the fourth-generation iPad reappeared on Apple's online storefront earlier today, the company has issued a press release confirming the return of the device to the company's product lineup. The iPad with Retina Display will replace the iPad 2 as the company's entry-level full-sized tablet option.

“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”

The 16 GB WiFi-only iPad 4 is available for $399, while the WiFi + Cellular model starts at $529 in the U.S., with both black and white color options available. The iPad with Retina Display will be sold through the Apple Online Store, Apple's retail stores and select Authorized Apple Resellers. Customers looking for additional storage capacity beyond 16 GB must purchase the iPad Air, which is available in 16, 32, 64 and 128 GB options.

In line with earlier rumors, Apple today also started selling a new 8 GB iPhone 5c in select countries. The new 8 GB model with five color options is available in Apple's UK online store for £429 unlocked, making it £40 cheaper than the comparable 16 GB model.

Distribution of the new lower-capacity model is, however, rather limited, with Apple confirming to Fortune's Philip Elmer-DeWitt that the 8 GB model will only be available in the UK, France, Germany, Australia, and China.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

(View all)
Avatar
81 months ago
-- removed by user --
Score: 30 Votes (Like | Disagree)
Avatar
81 months ago
How are people complaining about this move? Clearly the ipad 4 is more suitable at $399 than the ipad 2 was.
Score: 23 Votes (Like | Disagree)
Avatar
81 months ago
Better the iPad 4 as a cheaper option than the iPad 2. The iPad 4 is far more an appealing option for today's consumer.
Score: 22 Votes (Like | Disagree)
Avatar
81 months ago
This is a pretty decent idea. The iPad 4 is still a powerful tablet, it doesn’t have anything “missing” like the iPad 2 ... and it only gives up some small % of performance and dimension for $100 savings (if you’re only considering a full sized iPad).

:cool:
Score: 18 Votes (Like | Disagree)
Avatar
81 months ago
Anyone who shelled out $400 for an iPad 2 in the last couple of months is probably fuming right now.
Score: 17 Votes (Like | Disagree)
Avatar
81 months ago
I think it's great!

My 2 cents:

I thought selling the iPad 2 was cheesy as it doesn't have the retina display, but the iPad 4 at 16GB is fantastic for that price point.

I read some of the messages and seen the comments about 'milking this line' or 'how innovative selling an older product'.

Look at it from this perspective - not everyone cares (or even knows) about the technical differences between the 4 and Air.

Do you think someone like my mother in law, who can barely type on a computer, gives a crap whether or not it's the A-535 or A7883939393 chip?

NO.

Does she care about having a ton of GB space to save movies or other stuff on?

NO. She may think GB means Green Bay for crying out loud. lol

Will she want a fantastic looking display to check her email and surf the web, receive texts from her grandkids when they're not able to visit.

Will she want a device that's incredibly easy to use?

YES.

Will the iPad 4 16 GB PERFECTLY suit that need.

YES! In a huge way. Especially at that price point.

My point is just because YOU may not agree with their decision and think it's stupid....don't think it won't sell.

I'm not saying this is perfect for seniors either. Think of parents looking for a Christmas gift for their kid who may not need more than 16GB. Lots of possibilities out there.

I don't think is Apple harming their own market share. In fact, I bet they sell more iPads now that they have a lower option Retina display. To me, this is just like a car manufacturer - you'll have people who will want to buy the high end vehicles and you'll have those buying the lower end.

Are their needs being met?

Absolutely.

Are yours? Maybe not. So go buy that higher end option.

But maybe you'll see there are other view points and factors to consider.

Cheers,
Keebler
Score: 13 Votes (Like | Disagree)

Top Stories

Leaker Shares Details on 'iPhone 13' Camera [Updated]

Wednesday May 27, 2020 4:27 pm PDT by
The next-generation iPhone 12 lineup coming in fall 2020 isn't out yet, but Fudge (@choco_bit), a leaker who sometimes shares information on upcoming Apple devices, today offered up details on what Apple has in store for the 2021 iPhone 13's camera setup. A simple design drawing depicts a device with a four camera array, which Fudge claims will have the following features: 64-megapixel...

Apple Begins Selling Refurbished iPhone XR Models

Thursday May 28, 2020 9:50 pm PDT by
Apple today began selling certified refurbished iPhone XR models in select colors and capacities for the first time in the United States. Refurbished iPhone XR models are priced at a roughly 16 percent discount compared to current pricing on brand-new units, knocking $100–120 off of the regular price. In addition to the 64GB and 128GB capacities matching current brand-new iPhone XR models, ...

Powerbeats Pro Debut in Four New Colors: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue

Friday May 29, 2020 10:00 am PDT by
Following a couple of leaks in recent weeks, Beats today is officially announcing four new colors for its Powerbeats Pro wireless earphones: Spring Yellow, Cloud Pink, Lava Red, and Glacier Blue. The new earphones will go on sale June 9 and sell for the same $249.95 price as the existing color options. Aside from the colors, the new Powerbeats Pro models are otherwise identical to the...

Apple Making It Harder to Avoid Nagging macOS Update Notifications

Thursday May 28, 2020 8:13 am PDT by
With the release of macOS Catalina 10.15.5 and related security updates for macOS Mojave and High Sierra earlier this week, Apple is making it more difficult for users to ignore available software updates and remain on their current operating system versions. Included in the release notes for macOS Catalina 10.15.5 is the following:- Major new releases of macOS are no longer hidden when...

8 Mac Tips and Tricks You Might Not Know

Friday May 29, 2020 12:36 pm PDT by
There are tons of hidden features and shortcuts for Macs that Apple has built into macOS over the years, ranging from shortcuts to keyboard commands to other little hacks to make Mac usage just a bit simpler. In our latest YouTube video, we highlighted several of these tips and tricks, and some of them might just be new to you. Subscribe to the MacRumors YouTube channel for more videos. Tr...

Apple Releases macOS Catalina 10.15.5 With Battery Health Management Features, Fix for Finder Freezing

Tuesday May 26, 2020 1:59 pm PDT by
Apple today released macOS Catalina 10.15.5, the fifth update to the macOS Catalina operating system that was released in October 2019. macOS Catalina 10.15.5 comes two months after the launch of macOS Catalina 10.15.4, which introduced Screen Time Communication Limits. macOS Catalina 10.15.5 is a free update that can be downloaded from the Mac App Store using the Update feature in the...

Top Stories: macOS 10.15.5, New Powerbeats Pro Colors, iPhone 12 and 13 Rumors, and More

Saturday May 30, 2020 6:00 am PDT by
This week saw an interesting mix of news and rumors on the Apple front, led by the release of macOS 10.15.5, which brings a new battery health feature to newer Mac notebooks, while we also saw the official announcement of new colors for the Powerbeats Pro earphones. On the rumor front, we heard a few tidbits about not just this year's iPhone 12 but also next year's iPhone, while we saw...

More Photos and Video of Apple's Redesigned Leather Loop Watch Band Surface

Thursday May 28, 2020 10:50 am PDT by
Images of a new version of the Leather Loop that Apple appears to have in development surfaced yesterday, and today, Vietnamese site Tinhte.vn has shared additional photos and videos that give us a clearer picture of what to expect from the new band. The bands come in colors that include red, hot pink, blue, black, and brown, with some of the bands featuring different colored accents at the...

Philips Hue Play HDMI Sync Box Gains HDR10+ and Dolby Vision Support, Plus Siri Voice Control

Thursday May 28, 2020 12:00 am PDT by
The Philips Hue Play HDMI Sync Box is receiving a major update today, introducing much-desired features like HDR10+ and Dolby Vision support. Designed by Signify as part of the Philip Hue line of lights and accessories, the Hue Play HDMI Sync Box is designed to let Hue users sync their lights to their home entertainment systems. One of the major complaints about the Hue Play HDMI Sync Box ...

APFS Bug in macOS 10.15.5 Catalina Impacts the Creation of Bootable Backups

Thursday May 28, 2020 3:47 am PDT by
An Apple File System bug has been discovered in macOS 10.15.5 Catalina that can prevent users from making a bootable clone of their system drive, according to the creator of Carbon Copy Cloner. In a blog post on Wednesday, software developer Mike Bombich explained that the CCC team had uncovered the issue in the Apple File System, or APFS, when attempting to create a bootable backup in a...