Apple Announces iPad 4 Relaunch, Confirms 8 GB iPhone 5c Limited to Select Countries

ipad_4_399After the fourth-generation iPad reappeared on Apple's online storefront earlier today, the company has issued a press release confirming the return of the device to the company's product lineup. The iPad with Retina Display will replace the iPad 2 as the company's entry-level full-sized tablet option.

“Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5MP iSight camera, offering a dramatic upgrade in power, performance and value compared to the iPad 2 it replaces,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “The iPad line sets the gold-standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store.”

The 16 GB WiFi-only iPad 4 is available for $399, while the WiFi + Cellular model starts at $529 in the U.S., with both black and white color options available. The iPad with Retina Display will be sold through the Apple Online Store, Apple's retail stores and select Authorized Apple Resellers. Customers looking for additional storage capacity beyond 16 GB must purchase the iPad Air, which is available in 16, 32, 64 and 128 GB options.

In line with earlier rumors, Apple today also started selling a new 8 GB iPhone 5c in select countries. The new 8 GB model with five color options is available in Apple's UK online store for £429 unlocked, making it £40 cheaper than the comparable 16 GB model.

Distribution of the new lower-capacity model is, however, rather limited, with Apple confirming to Fortune's Philip Elmer-DeWitt that the 8 GB model will only be available in the UK, France, Germany, Australia, and China.

Related Roundup: iPad
Buyer's Guide: iPad (Caution)
Related Forums: iPhone, iPad

Top Rated Comments

losthorse Avatar
130 months ago
-- removed by user --
Score: 30 Votes (Like | Disagree)
mattopotamus Avatar
130 months ago
How are people complaining about this move? Clearly the ipad 4 is more suitable at $399 than the ipad 2 was.
Score: 23 Votes (Like | Disagree)
Bare Avatar
130 months ago
Better the iPad 4 as a cheaper option than the iPad 2. The iPad 4 is far more an appealing option for today's consumer.
Score: 22 Votes (Like | Disagree)
D.T. Avatar
130 months ago
This is a pretty decent idea. The iPad 4 is still a powerful tablet, it doesn’t have anything “missing” like the iPad 2 ... and it only gives up some small % of performance and dimension for $100 savings (if you’re only considering a full sized iPad).

:cool:
Score: 18 Votes (Like | Disagree)
td1439 Avatar
130 months ago
Anyone who shelled out $400 for an iPad 2 in the last couple of months is probably fuming right now.
Score: 17 Votes (Like | Disagree)
Keebler Avatar
130 months ago
I think it's great!

My 2 cents:

I thought selling the iPad 2 was cheesy as it doesn't have the retina display, but the iPad 4 at 16GB is fantastic for that price point.

I read some of the messages and seen the comments about 'milking this line' or 'how innovative selling an older product'.

Look at it from this perspective - not everyone cares (or even knows) about the technical differences between the 4 and Air.

Do you think someone like my mother in law, who can barely type on a computer, gives a crap whether or not it's the A-535 or A7883939393 chip?

NO.

Does she care about having a ton of GB space to save movies or other stuff on?

NO. She may think GB means Green Bay for crying out loud. lol

Will she want a fantastic looking display to check her email and surf the web, receive texts from her grandkids when they're not able to visit.

Will she want a device that's incredibly easy to use?

YES.

Will the iPad 4 16 GB PERFECTLY suit that need.

YES! In a huge way. Especially at that price point.

My point is just because YOU may not agree with their decision and think it's stupid....don't think it won't sell.

I'm not saying this is perfect for seniors either. Think of parents looking for a Christmas gift for their kid who may not need more than 16GB. Lots of possibilities out there.

I don't think is Apple harming their own market share. In fact, I bet they sell more iPads now that they have a lower option Retina display. To me, this is just like a car manufacturer - you'll have people who will want to buy the high end vehicles and you'll have those buying the lower end.

Are their needs being met?

Absolutely.

Are yours? Maybe not. So go buy that higher end option.

But maybe you'll see there are other view points and factors to consider.

Cheers,
Keebler
Score: 13 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....