Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPhone 8 With Longer Battery Life Said to Entice Those With Older iPhones to Upgrade
Apple's rumored iPhone with an edge-to-edge OLED display will have longer battery life, which will drive customers with older iPhone models to upgrade at an accelerated rate, according to Morgan Stanley analyst Katy Huberty.
Huberty also expects the high-end iPhone to have a significant form factor change with wireless charging, 3D sensors, and more advanced AI software capabilities, which are all features that have been previously rumored.
An excerpt from Huberty's research note obtained by MacRumors:
In addition to more modest updates to current iPhone SKUs, we expect Apple to launch a higher priced device with AMOLED display that allows for a curved form factor and longer battery life, wireless charging technology, 3D sensors, and more advanced AI software capabilities. While we see accelerated upgrades for Apple's highest end users in all regions, our work suggests China users are especially sensitive to new technology and form factor changes.Her research note said a larger base of customers that own at least a two year old iPhone, particularly in China, has resulted in "pent-up demand" for the significantly redesigned "iPhone 8," and this "supercycle" will help drive sales growth alongside modestly updated 4.7-inch and 5.5-inch models. Morgan Stanley raised its Apple stock price target to $154 accordingly.
KGI Securities analyst Ming-Chi Kuo said the "iPhone 8" will have a stacked logic board design that provides room for a larger 2,700 mAh L-shaped battery. As such, while the "iPhone 8" is expected to have a 4.7-inch form factor, Kuo said it will have comparable battery life to a 5.5-inch Plus model. For comparison, iPhone 7 has a 1,960 mAh battery and iPhone 7 Plus has a 2,900 mAh battery.
Related Roundup: iPhone X
[ 202 comments ]
Top Rated Comments
(View all)
31 months ago
I'm pretty sure that an overdue design update will persuade many to upgrade. The 7 Plus has good battery life. The 7 is okay. Is Apple realizing that an obsession with thinness isn't as important to many consumers as battery life? Let's hope so.
31 months ago
I imagine it may be more like this:
Significantly longer battery life*
OLED display**
Wireless charging**
No home button
3GB RAM**
*Measured in a lab under "totally normal" conditions which users cannot replicate
**Only on "Plus" models of 128GB or higher, which will start at $1299
Significantly longer battery life*
OLED display**
Wireless charging**
No home button
3GB RAM**
*Measured in a lab under "totally normal" conditions which users cannot replicate
**Only on "Plus" models of 128GB or higher, which will start at $1299
31 months ago
Personally, I've reached a point where I actually try to reduce my smartphone use because it just takes away so much of my time. Therefore I don't need a bigger battery and I won't be upgrading to any new iPhone soon, especially not at 1000 bucks.
31 months ago
Significantly longer battery life.
OLED bezel less display
Wireless charging
No home button
Touch ID in the screen
3GB RAM
And I'm sure I've left something out. Sorry but Apple is nothing if not incremental. While many may argue that they are behind on innovation, and that the 8 marks the 10 year anniversary, I'm not inclined to think that this many new features and innovations will arrive in one model year. That's just not something Apple usually does. I hope they prove me wrong.
OLED bezel less display
Wireless charging
No home button
Touch ID in the screen
3GB RAM
And I'm sure I've left something out. Sorry but Apple is nothing if not incremental. While many may argue that they are behind on innovation, and that the 8 marks the 10 year anniversary, I'm not inclined to think that this many new features and innovations will arrive in one model year. That's just not something Apple usually does. I hope they prove me wrong.
[ Read All Comments ]
After a busy few weeks of news and rumors, things slowed down a little bit this week, but there were still some major stories worth highlighting. Those include our first hands-on look at dummy models...
For this week's giveaway, we've teamed up with Reolink to offer MacRumors readers a chance to win an Argus 2 wire-free rechargeable home camera and a solar panel for charging it up outdoors.
...
Apple Music has renamed its "The A-List: Hip-Hop" playlist to "Rap Life."
Ebro Darden, global editorial head of hip-hop and R&B at Apple Music, will host a companion...
Samsung is believed to be Apple's exclusive supplier of OLED displays for iPhones, but it may have company soon.
In a research note shared with MacRumors, Barclays analysts said fellow...
1Password has restored the option for customers who originally purchased its iOS app to create a local vault during setup, after users queued up online to voice their frustrations with the fact that...
Apple is planning to open an office in highly desired location in Vancouver, Canada reports Bloomberg. The company has leased space in a 24-story office building at 400 West Georgia owned by...
Elevation Lab, known for its line of popular iPhone charging docks, today released the FamilyCharger, a multi-charging setup designed to allow you to charge all of your devices in one place.
The...
Apple today seeded the third beta of an upcoming macOS Catalina update to its public beta testing group, two weeks after seeding the second public beta and a day after seeding the fourth developer...
