Apple's rumored iPhone with an edge-to-edge OLED display will have longer battery life, which will drive customers with older iPhone models to upgrade at an accelerated rate, according to Morgan Stanley analyst Katy Huberty.
An excerpt from Huberty's research note obtained by MacRumors:
In addition to more modest updates to current iPhone SKUs, we expect Apple to launch a higher priced device with AMOLED display that allows for a curved form factor and longer battery life, wireless charging technology, 3D sensors, and more advanced AI software capabilities. While we see accelerated upgrades for Apple's highest end users in all regions, our work suggests China users are especially sensitive to new technology and form factor changes.
Her research note said a larger base of customers that own at least a two year old iPhone, particularly in China, has resulted in "pent-up demand" for the significantly redesigned "iPhone 8," and this "supercycle" will help drive sales growth alongside modestly updated 4.7-inch and 5.5-inch models. Morgan Stanley raised its Apple stock price target to $154 accordingly.
KGI Securities analyst Ming-Chi Kuo said the "iPhone 8" will have a stacked logic board design that provides room for a larger 2,700 mAh L-shaped battery. As such, while the "iPhone 8" is expected to have a 4.7-inch form factor, Kuo said it will have comparable battery life to a 5.5-inch Plus model. For comparison, iPhone 7 has a 1,960 mAh battery and iPhone 7 Plus has a 2,900 mAh battery.
Monday February 3, 2025 1:15 pm PST by Juli Clover
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem.
We are deeply concerned about the safety risks that hardcore...
Tuesday February 4, 2025 8:00 am PST by Juli Clover
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more.
"With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
Wednesday February 5, 2025 7:15 am PST by Joe Rossignol
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond.
Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far.
Apple...
Wednesday February 5, 2025 10:17 am PST by Juli Clover
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming.
Subscribe to the MacRumors YouTube channel for more videos.
Updated A-Series Chip
The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
Tuesday February 4, 2025 9:35 am PST by Juli Clover
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.
Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
Tuesday February 4, 2025 7:11 am PST by Joe Rossignol
Update: The new Apple Invites app has officially been announced.
The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company.
The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...
Sunday February 2, 2025 6:15 am PST by Joe Rossignol
Apple previously teased that Powerbeats Pro 2 would be released in 2025, and now an announcement date has leaked. Bloomberg's Mark Gurman today said Apple plans to unveil the wireless earbuds on Tuesday, February 11.
Powerbeats Pro 2 will be priced at $250 in the U.S., he said.
Powerbeats Pro are a sportier, fitness-focused alternative to AirPods Pro with built-in, adjustable ear hooks...
Monday February 3, 2025 11:13 am PST by Juli Clover
In the European Union, the Digital Markets Act allows developers to distribute iOS apps through alternate app stores. While Apple checks those apps for malware and other malicious content, there are few restrictions on subject matter, unlike Apple's own App Store. As a result, EU users can now download the first dedicated native pornography app created for the iPhone.
Called Hot Tub, the app ...
I'm pretty sure that an overdue design update will persuade many to upgrade. The 7 Plus has good battery life. The 7 is okay. Is Apple realizing that an obsession with thinness isn't as important to many consumers as battery life? Let's hope so.