Continuing on his lengthy European tour today, Apple CEO Tim Cook has now stopped in London and had a chat with UK Prime Minister Theresa May. According to a spokesperson for May speaking with Business Insider, the meeting focused on Apple's continued investment in the United Kingdom amid the recent turmoil surrounding Brexit. Overall, the meeting was said to have been "a very positive and useful discussion."

tim cook theresa may

"It was a meeting with the prime minister. It was a very positive and useful discussion. Apple have made a recent announcement about their investment in the UK and they had a conversation around that and the importance of government and business on digital skills which going forward will clearly be a huge part of the future industry. It was a chance for the prime minister to outline her plans for negotiating our EU exit. It was also a chance for her to reiterate and welcome Apple's investment in the UK."

The meeting took place at Downing Street at 10AM local time today, and followed Cook's visiting of locations including Marseille, Paris, Vreden, Berlin, and Glasgow. On the Vreden, Germany leg of his trip that took place earlier this week, the Apple CEO even met with Dula, a furniture manufacturer that works with Apple to create some of the furniture and hardware used in Apple's retail stores.

Europe is Apple's second largest market in terms of revenue, and like all other territories the company continues to expand its presence in the area. Last September, it was announced that Apple was working on building a new UK headquarters in London's Battersea Power Station, expected to be complete by 2021. The UK is expected to leave the European Union by 2019, so it appears Cook is using his European trip to prepare Apple for the upcoming shift in UK business and politics happening over the next few years.

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Update: Tim Cook tweeted that he met with the mayor of London today and that he is "incredibly excited about Apple's future in London."

Cook also visited Woodberry Down Primary School while on his trip in London.

Top Rated Comments

yaxomoxay Avatar
70 months ago
PM May: "Tim, we have amazing taxes for you in our pipeline."
Score: 19 Votes (Like | Disagree)
Porco Avatar
70 months ago
I hope Tim had a private word about how insane the Snoopers' Charter is. And I hope Theresa had a private word about how insane the huge price increases on ancient computers are.
Score: 10 Votes (Like | Disagree)
Porco Avatar
70 months ago
1. There's no indication that Apple will fork their software to compromise security for the UK or anyone else.

2. The PM shouldn't be engaging in price-fixing of any private company. Apple sells for what the market will bear, and they aren't the only brand around.
1. I didn't say they would?! What an odd thing to say. The Snoopers' Charter isn't really something within Apple's control, but Cook has expressed concerns about individuals' privacy and data. As such it might be something he could express a view on.

2. I didn't say she should?! Expressing concern for consumers being charged at heavily increased prices for ageing technology not updated in years would be entirely legitimate and does not equate to price-fixing in any way. More like sensible advice...

I don't actually expect either of them said anything about either issue anyway.
Score: 8 Votes (Like | Disagree)
matt3526 Avatar
70 months ago
Given the pound's rise against the dollar since January they should discuss Timmy lowering the price of Apple stuff too.
Score: 5 Votes (Like | Disagree)
Nevaborn Avatar
70 months ago
Tim really should of been told we will increase business with a apple if they drop the price of their consumer tech.

Apple are quickly pricing themselves out of the U.K. Market.
Score: 5 Votes (Like | Disagree)
nia820 Avatar
70 months ago
MacBooks will start at £5,000 and maybe iPhones will start at £2,000. Lol
Score: 3 Votes (Like | Disagree)

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